{"id":373650,"date":"2026-07-30T04:12:00","date_gmt":"2026-07-30T11:12:00","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/en\/?p=373650"},"modified":"2026-07-30T04:12:23","modified_gmt":"2026-07-30T11:12:23","slug":"instagram-updates-its-recommendations-time-spent-rises-6","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/instagram-updates-its-recommendations-time-spent-rises-6\/","title":{"rendered":"Instagram updates its recommendations: time spent rises 6%"},"content":{"rendered":"

Meta, the company that owns Instagram<\/a>, says it has updated the recommendation systems behind the app\u2019s feed. According to the company, the change has led to a reported 6% bump<\/strong> in time spent on Instagram.<\/p>\n

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Meta says better ranking across Instagram and Facebook<\/a> is putting more posts, videos, and creators in front of people who are likely to watch, like, or share them. The effect is pretty clear: Instagram keeps moving further away from its old friends-first identity and more toward a discovery machine<\/strong>.<\/p>\n\n

Reels<\/a> is still at the center of that push. Meta is betting that if it gets better at predicting what you\u2019ll want to watch next, you\u2019ll stay in the app longer, see more ads, and give Instagram a stronger chance of keeping up with TikTok<\/a>\u2019s deeply personalized feed.<\/p>\n\n

If you use Instagram regularly, your feed will probably feel even more tailored<\/strong> over time. That can make the app feel more useful, but also harder to put down. Critics have been warning for years that highly tuned feeds can encourage compulsive scrolling, especially among younger users.<\/p>\n\n

Instagram is available now<\/strong> on iOS<\/a> and Android<\/a>.<\/p>\n

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Meta, the company that owns Instagram, says it has updated the recommendation systems behind the app\u2019s feed. According to the company, the change has led to a reported 6% bump in time spent on Instagram. Meta says better ranking across Instagram and Facebook is putting more posts, videos, and creators in front of people who … Continue reading “Instagram updates its recommendations: time spent rises 6%”<\/span><\/a><\/p>\n","protected":false},"author":9340,"featured_media":373649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-373650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/373650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9340"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=373650"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/373650\/revisions"}],"predecessor-version":[{"id":373651,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/373650\/revisions\/373651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/373649"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=373650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=373650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=373650"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=373650"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=373650"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=373650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}