{"id":373831,"date":"2026-08-01T04:12:00","date_gmt":"2026-08-01T11:12:00","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/en\/?p=373831"},"modified":"2026-09-30T07:48:35","modified_gmt":"2026-09-30T14:48:35","slug":"fifa-scraps-its-20-billion-plan-world-cup-rights-stay-in-house","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/fifa-scraps-its-20-billion-plan-world-cup-rights-stay-in-house\/","title":{"rendered":"FIFA scraps its $20 billion plan: World Cup rights stay in-house"},"content":{"rendered":"

FIFA has pulled back its $20 billion<\/strong> FIFA Forward Enterprise (FFE) plan, the proposal that would have moved the World Cup\u2019s commercial rights into a new company. It had been taking heat for months, from football bodies and from within FIFA itself. FIFA president Gianni Infantino said the plan had created divisions \u201cnot in the best interests of football,\u201d so for now those World Cup commercial rights stay with FIFA.<\/p>\n

\r\n
\r\n
\r\n
\r\n \"DAZN\"\r\n <\/div>\r\n
\r\n DAZN<\/span>\r\n Download<\/a>\r\n <\/div>\r\n
\r\n <\/path><\/path><\/text><\/svg>\r\n <\/div>\r\n <\/div>\r\n
\r\n <\/span>\r\n <\/div>\r\n
\r\n \r\n <\/div>\r\n <\/a>\r\n <\/div>\r\n<\/div>\n\n\n\n

In FIFA\u2019s proposal, FFE was valued at $20 billion<\/strong>. FIFA wanted to sell 20% of it and raise as much as $4.2 billion to speed up development funding. The same plan would have given each of FIFA\u2019s 211 members a one-off $20 million payment, while four-year funding would have gone from $8 million to $20 million. That backing from smaller federations still wasn\u2019t enough.<\/p>\n\n

The Union of European Football Associations (UEFA) led the resistance, and reports said a boycott threat was on the table. There was pushback, too, from the Confederation of North, Central America and Caribbean Association Football (CONCACAF) and the Asian Football Confederation (AFC). Critics pointed to FIFA\u2019s nearly $5 billion<\/strong> in reserves and said there was no real need for outside capital. They also warned that investors could end up with influence over FIFA\u2019s most valuable rights, all through a process critics said was marked by poor consultation and a lack of transparency.<\/p>\n\n

For anyone paying attention to who controls football\u2019s biggest tournaments, that\u2019s the heart of this decision. You can track it through FIFA\u2019s official channels. For now, control<\/strong> of the World Cup\u2019s commercial rights stays in-house.<\/p>","protected":false},"excerpt":{"rendered":"

FIFA has pulled back its $20 billion FIFA Forward Enterprise (FFE) plan, the proposal that would have moved the World Cup\u2019s commercial rights into a new company. It had been taking heat for months, from football bodies and from within FIFA itself. FIFA president Gianni Infantino said the plan had created divisions \u201cnot in the … Continue reading “FIFA scraps its $20 billion plan: World Cup rights stay in-house”<\/span><\/a><\/p>\n","protected":false},"author":9341,"featured_media":373830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[],"usertag":[],"vertical":[],"content-category":[6869],"class_list":["post-373831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","content-category-streaming-videos"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t