{"id":374523,"date":"2026-08-07T03:16:00","date_gmt":"2026-08-07T10:16:00","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/en\/?p=374523"},"modified":"2026-08-07T03:16:33","modified_gmt":"2026-08-07T10:16:33","slug":"bmw-goes-from-heated-seats-to-advertising-on-its-screens-whats-going-on-with-spider-man","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/bmw-goes-from-heated-seats-to-advertising-on-its-screens-whats-going-on-with-spider-man\/","title":{"rendered":"BMW goes from heated seats to advertising on its screens: what’s going on with Spider-Man?"},"content":{"rendered":"

BMW has once again brought its cars’ software into the public spotlight, and not in the best way possible. After the controversial $18-a-month subscription to use the heated seats built into its vehicles, the company has decided to show advertising for the movie Spider-Man: Brand New Day. The car screen has become a new ad space<\/strong>, a really delicate move for a brand associated with luxury that hasn’t gone down well with many people.<\/p>\n

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\r\n \"Android\r\n <\/div>\r\n
\r\n Android Auto<\/span>\r\n Download<\/a>\r\n <\/div>\r\n
\r\n <\/path><\/path><\/text><\/svg>\r\n <\/div>\r\n <\/div>\r\n
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\r\n \r\n <\/div>\r\n <\/a>\r\n <\/div>\r\n<\/div>\n\n\n\n

A surprise when you start the car<\/h2>\n\n

According to BMW’s official statement, cars built from July 2020 onward with BMW Operating System 7 or later will show a banner at startup. Tapping it will launch a 19-second animation with music and ambient lighting that will be available until August 10.<\/p>\n\n

The campaign comes at a good time for the film. Early reactions are very positive, while its first trailer has drawn attention, but here the key is consent.<\/p>\n\n

In 2023 BMW described the car as a private space, said it had no plans to sell advertising in its vehicles. As reported in The Hollywood Reporter, many buyers have voiced their displeasure.<\/p>\n\n

On BMW’s Reddit<\/a> channel you can read a wide variety of comments. Some wonder how unsolicited advertising can appear in a vehicle that costs more than $100,000. Others look for a nonexistent opt-out button, and say this is only the beginning.<\/p>","protected":false},"excerpt":{"rendered":"

BMW has once again brought its cars’ software into the public spotlight, and not in the best way possible. After the controversial $18-a-month subscription to use the heated seats built into its vehicles, the company has decided to show advertising for the movie Spider-Man: Brand New Day. The car screen has become a new ad … Continue reading “BMW goes from heated seats to advertising on its screens: what’s going on with Spider-Man?”<\/span><\/a><\/p>\n","protected":false},"author":9262,"featured_media":374522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-374523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/374523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9262"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=374523"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/374523\/revisions"}],"predecessor-version":[{"id":374524,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/374523\/revisions\/374524"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/374522"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=374523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=374523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=374523"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=374523"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=374523"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=374523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}