{"id":375487,"date":"2026-08-20T07:00:00","date_gmt":"2026-08-20T14:00:00","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/en\/?p=375487"},"modified":"2026-09-30T08:25:50","modified_gmt":"2026-09-30T15:25:50","slug":"nintendo-dominates-u-s-physical-game-sales-this-year-xbox-at-4","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/nintendo-dominates-u-s-physical-game-sales-this-year-xbox-at-4\/","title":{"rendered":"Nintendo dominates U.S. physical game sales this year: Xbox at 4%"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Nintendo has taken a clear lead in U.S. physical video game sales this year, making up <strong>63%<\/strong> of new boxed game purchases, according to new industry data. PlayStation is at 32%, and Xbox is a little over 4%.<\/p>\n\n<p class=\"wp-block-paragraph\">Those numbers point to a boxed market that&#8217;s getting smaller while leaning harder toward Nintendo. Switch and Switch 2 owners are still picking up <strong>cartridges<\/strong>, whether it&#8217;s for collecting, lending games out, giving them as gifts, or simply because that&#8217;s how they&#8217;ve always bought them.<\/p>\n\n<p class=\"wp-block-paragraph\">Xbox has gone farther than anyone else in leaving discs behind. The same industry data says <strong>91%<\/strong> of Xbox software sales are now digital, compared with 78% on Sony&#8217;s PlayStation 5 and 53% on Nintendo. That also helps explain why publishers keep pushing downloads: they skip about 35% to 50% in manufacturing, shipping, and retail costs.<\/p>\n\n<p class=\"wp-block-paragraph\">If you&#8217;re still buying physical games, this is a trend to keep an eye on. U.S. spending on boxed games has dropped by about <strong>86%<\/strong>, from $11.5 billion in 2009 to roughly $1.6 billion in 2026, based on the industry data. Nintendo Switch 2 has given the category a small lift, though, and delivered its first year-over-year increase in 17 years.<\/p>\n\n<p class=\"wp-block-paragraph\">You can already see where this is going. Reports say Sony is aiming for <strong><a href=\"https:\/\/en.softonic.com\/articles\/sony-confirms-new-physical-playstation-games-will-end-in-2028\" rel=\"noopener\">January 2028<\/a><\/strong> to end new PlayStation discs, Grand Theft Auto 6 is widely expected to come in a box with a download code, and physical diehards are still making the same case for ownership, resale, preservation, and a safeguard against storefront shutdowns or licensing changes.<\/p>","protected":false},"excerpt":{"rendered":"<p>Nintendo has taken a clear lead in U.S. physical video game sales this year, making up 63% of new boxed game purchases, according to new industry data. PlayStation is at 32%, and Xbox is a little over 4%. Those numbers point to a boxed market that&#8217;s getting smaller while leaning harder toward Nintendo. Switch and &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/en\/nintendo-dominates-u-s-physical-game-sales-this-year-xbox-at-4\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Nintendo dominates U.S. physical game sales this year: Xbox at 4%&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1009,"featured_media":375486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[],"usertag":[],"vertical":[],"content-category":[6823],"class_list":["post-375487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","content-category-games"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Nintendo has taken a clear lead in U.S. physical video game sales this year, making up 63% of new boxed game purchases, according to new industry data. 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Switch and\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/cms-articles.softonic.io\\\/en\\\/nintendo-dominates-u-s-physical-game-sales-this-year-xbox-at-4\\\/#blogposting\",\"name\":\"Nintendo dominates U.S. physical game sales this year: Xbox at 4% - Softonic English\",\"headline\":\"Nintendo dominates U.S. physical game sales this year: Xbox at 4%\",\"author\":{\"@id\":\"https:\\\/\\\/cms-articles.softonic.io\\\/en\\\/author\\\/jesus\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/cms-articles.softonic.io\\\/en\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/articles-img.sftcdn.net\\\/sft\\\/articles\\\/auto-mapping-folder\\\/sites\\\/3\\\/2026\\\/08\\\/nintendo-dominates-u-s-physical-game-sales-this-year-xbox-at-20260820.jpg?GoogleAccessId=wp-stateless%40kubertonic.iam.gserviceaccount.com&Expires=1793292037&Signature=xpJsC6ma60nqTP4Ggs%2FQ5HC37ZbnaRFycqGbAFYZluns4FD%2F9c%2FMifUbjyjW%2FsOaDqRGBlv8EHD7pQaPz42NB3xO7S4rXdHA2eWF1c9twHp68dOpCk6hAme0QOYaQX%2BeF0OMFhDgAjgaWj4DAnAc2J023AYRC%2FzRyWxZTtwQKw%2F0TAgTfKJPLRMYwdm6ERTOYV5hG69CDmlz9FCKqDmYu810xmlKkM9eCGZaHGPhEja8hHEZJ3pjpcFIyGdtjXksLg%2BO%2BTopsUV%2Fo4t1i%2FsSQbeHONnqk22YytnNDinh1Rm7v%2BO1S%2BhuOtaRE6bLyG57uW28UZ5CqkkXmfZJP5d%2BzA%3D%3D\",\"width\":1200,\"height\":675},\"datePublished\":\"2026-08-20T07:00:00-07:00\",\"dateModified\":\"2026-09-30T08:25:50-07:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cms-articles.softonic.io\\\/en\\\/nintendo-dominates-u-s-physical-game-sales-this-year-xbox-at-4\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/cms-articles.softonic.io\\\/en\\\/nintendo-dominates-u-s-physical-game-sales-this-year-xbox-at-4\\\/#webpage\"},\"articleSection\":\"News, Games\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/cms-articles.softonic.io\\\/en\\\/nintendo-dominates-u-s-physical-game-sales-this-year-xbox-at-4\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/cms-articles.softonic.io\\\/en\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/cms-articles.softonic.io\\\/en\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/cms-articles.softonic.io\\\/en\\\/category\\\/news\\\/#listItem\",\"name\":\"News\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/cms-articles.softonic.io\\\/en\\\/category\\\/news\\\/#listItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/cms-articles.softonic.io\\\/en\\\/category\\\/news\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/cms-articles.softonic.io\\\/en\\\/nintendo-dominates-u-s-physical-game-sales-this-year-xbox-at-4\\\/#listItem\",\"name\":\"Nintendo dominates U.S. physical game sales this year: Xbox at 4%\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/cms-articles.softonic.io\\\/en\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/cms-articles.softonic.io\\\/en\\\/nintendo-dominates-u-s-physical-game-sales-this-year-xbox-at-4\\\/#listItem\",\"position\":3,\"name\":\"Nintendo dominates U.S. physical game sales this year: Xbox at 4%\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/cms-articles.softonic.io\\\/en\\\/category\\\/news\\\/#listItem\",\"name\":\"News\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/cms-articles.softonic.io\\\/en\\\/#organization\",\"name\":\"Softonic English\",\"description\":\"Just another Softonic Sites site\",\"url\":\"https:\\\/\\\/cms-articles.softonic.io\\\/en\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/cms-articles.softonic.io\\\/en\\\/author\\\/jesus\\\/#author\",\"url\":\"https:\\\/\\\/cms-articles.softonic.io\\\/en\\\/author\\\/jesus\\\/\",\"name\":\"Jes\\u00fas Bosque\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/cms-articles.softonic.io\\\/en\\\/nintendo-dominates-u-s-physical-game-sales-this-year-xbox-at-4\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/27bd38ddc2e79ad8f6c96cf38504b280f485e60d344f3e34d63f036274f44781?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Jes\\u00fas Bosque\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cms-articles.softonic.io\\\/en\\\/nintendo-dominates-u-s-physical-game-sales-this-year-xbox-at-4\\\/#webpage\",\"url\":\"https:\\\/\\\/cms-articles.softonic.io\\\/en\\\/nintendo-dominates-u-s-physical-game-sales-this-year-xbox-at-4\\\/\",\"name\":\"Nintendo dominates U.S. physical game sales this year: Xbox at 4% - Softonic English\",\"description\":\"Nintendo has taken a clear lead in U.S. physical video game sales this year, making up 63% of new boxed game purchases, according to new industry data. 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