{"id":376865,"date":"2026-09-03T10:16:00","date_gmt":"2026-09-03T17:16:00","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/en\/?p=376865"},"modified":"2026-09-30T08:53:15","modified_gmt":"2026-09-30T15:53:15","slug":"apple-now-faces-2-billion-uk-lawsuit-over-att-ios-developers-claim-double-consent-burden","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/apple-now-faces-2-billion-uk-lawsuit-over-att-ios-developers-claim-double-consent-burden\/","title":{"rendered":"Apple now faces \u00a32 billion UK lawsuit over ATT: iOS developers claim \u201cdouble consent\u201d burden"},"content":{"rendered":"

Apple is facing a proposed \u00a32 billion<\/strong> class-action suit in the UK over App Tracking Transparency, or ATT. ATT Collective Action Limited argues, on behalf of UK iOS<\/a> developers, that Apple\u2019s privacy framework puts third-party apps at an unfair disadvantage.<\/p>\n

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The case has been filed by ATT Collective Action Limited for UK iOS developers and is being led by Ann Pope, the former antitrust director at the Competition and Markets Authority. The claim says ATT, which arrived with iOS 14.5<\/strong> in April 2021, forces apps to ask users for permission before tracking them across apps and websites, while subjecting third-party developers to tighter rules than Apple applies to its own apps and services, including what the suit describes as a \u201cdouble consent\u201d burden.<\/p>\n\n

According to the claimants, Apple rolled out the system without proper consultation. They say it dragged down opt-in rates, made targeted advertising less effective, pushed up user-acquisition costs<\/a><\/strong>, and hit sectors such as mobile gaming especially hard. Apple\u2019s position is that ATT protects user privacy. Critics, though, argue Apple shouldn\u2019t be operating under one set of consent rules for its own services and another for everyone else, and the claimants also point to regulators in France, Italy, Germany, Poland, and Romania, which are already looking at similar concerns.<\/p>\n\n

If you build, advertise, or publish apps on iOS, this is a case to watch. ATT is still available<\/strong> on iPhone and iPad devices running iOS 14.5 or later.<\/p>","protected":false},"excerpt":{"rendered":"

Apple is facing a proposed \u00a32 billion class-action suit in the UK over App Tracking Transparency, or ATT. ATT Collective Action Limited argues, on behalf of UK iOS developers, that Apple\u2019s privacy framework puts third-party apps at an unfair disadvantage. The case has been filed by ATT Collective Action Limited for UK iOS developers and … Continue reading “Apple now faces \u00a32 billion UK lawsuit over ATT: iOS developers claim \u201cdouble consent\u201d burden”<\/span><\/a><\/p>\n","protected":false},"author":9338,"featured_media":376864,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[],"usertag":[],"vertical":[],"content-category":[6823],"class_list":["post-376865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","content-category-games"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/376865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9338"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=376865"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/376865\/revisions"}],"predecessor-version":[{"id":376866,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/376865\/revisions\/376866"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/376864"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=376865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=376865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=376865"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=376865"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=376865"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=376865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}