Jeffrey Katzenberg recently posted a 2,394-word essay on X arguing that Hollywood should stop fighting AI and start learning how to live with it. He calls resistance a losing strategy, compares today’s backlash to the old fears around recorded music and synchronized sound, and says AI can handle reasoning and pattern recognition while human creativity remains in charge.<\/p>\n\n
The concerns on the other side aren’t hard to see. Critics say the disruption could hit extras, editors<\/a><\/strong>, post-production crews, audio specialists, and writers, especially with forecasts pointing to fully machine-generated films, TV shows, and ads by 2026. In the essay, Katzenberg argues that these tools could cut the time and cost of high-quality animation by as much as 90% within three years, which he says would give studios room to make more films and take bigger risks. If you’ve been following Hollywood’s fight over AI, it’s a useful read.<\/p>\n\n Katzenberg has real clout, coming off Disney and DreamWorks successes like Shrek, Madagascar, and Kung Fu Panda. But Quibi<\/a>‘s 2020 collapse, after $1.75 billion<\/strong> in funding according to public reporting, still gives people reason to question his instincts here. Add WndrCo’s backing of Reactor<\/a> and reported plans for another venture, and there’s also reason to look closely at where his incentives might be.<\/p>\n\n Market estimates valued the AI media and entertainment business at $10.87 billion<\/strong> in 2021. Katzenberg’s point, stripped down, is that the technology is already here. The real battle is over who benefits from it, and who gets left behind. Read the essay on X.<\/p>","protected":false},"excerpt":{"rendered":" Jeffrey Katzenberg recently posted a 2,394-word essay on X arguing that Hollywood should stop fighting AI and start learning how to live with it. He calls resistance a losing strategy, compares today’s backlash to the old fears around recorded music and synchronized sound, and says AI can handle reasoning and pattern recognition while human creativity … Continue reading “Jeffrey Katzenberg says Hollywood should embrace AI now: stop fighting it”<\/span><\/a><\/p>\n","protected":false},"author":9349,"featured_media":378864,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[],"usertag":[],"vertical":[],"content-category":[6771],"class_list":["post-378865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","content-category-ai"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/378865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9349"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=378865"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/378865\/revisions"}],"predecessor-version":[{"id":378866,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/378865\/revisions\/378866"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/378864"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=378865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=378865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=378865"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=378865"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=378865"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=378865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}