{"id":379999,"date":"2026-10-06T07:28:00","date_gmt":"2026-10-06T14:28:00","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/en\/?p=379999"},"modified":"2026-10-06T07:28:27","modified_gmt":"2026-10-06T14:28:27","slug":"sega-now-rules-out-generative-ai-for-creative-content-art-writing-and-design-stay-human","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/sega-now-rules-out-generative-ai-for-creative-content-art-writing-and-design-stay-human\/","title":{"rendered":"Sega now rules out generative AI for creative content: art, writing, and design stay human"},"content":{"rendered":"

Sega says it’s being “very cautious” with generative AI, and for now it isn’t handing over the creative side of its games. Senior executive officer Tsuyoshi Saito said the company is using the tech to speed up publishing work, corporate operations, and business planning, while leaving art, writing, and design to people. That’s part of a broader effort by publishers to calm both investors and developers.<\/p>\n

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Saito put it much the same way elsewhere: Sega is bringing AI into publishing, internal operations, and idea generation where it can save time, but it’s keeping the creative work<\/a><\/strong> in human hands. Art, scripts, and design are still staying with the team, not the tools.<\/p>\n\n

That also helps settle the back-and-forth around Crazy Taxi: World Tour<\/a> on Steam<\/a>. Some reports claimed AI-generated background assets had been used, but Sega later said the tools were there for reference and support<\/strong> only, not for anything that actually appears in the game.<\/p>\n\n

Sega still isn’t standing still on this. The company has a generative AI committee in place for 2025<\/strong> and has been testing code, image, and motion generation internally, even while admitting there’s pushback from creative staff and a larger argument hanging over the industry about replacing artists, writers, and designers.<\/p>\n\n

If you keep up with Sega, this position matters. In a 2026<\/strong> CESA survey, 85.8% of Japanese developers said they were using generative AI, up from 51% the year before. Companies like NCSOFT, Nexon, Krafton, NetEase, and Tencent are pushing ahead faster. The gaming market grew from $1.79 billion in 2025 and is projected to reach $2.21 billion in 2026. And Crazy Taxi: World Tour is on Steam.<\/p>\n

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Sega says it’s being “very cautious” with generative AI, and for now it isn’t handing over the creative side of its games. Senior executive officer Tsuyoshi Saito said the company is using the tech to speed up publishing work, corporate operations, and business planning, while leaving art, writing, and design to people. That’s part of … Continue reading “Sega now rules out generative AI for creative content: art, writing, and design stay human”<\/span><\/a><\/p>\n","protected":false},"author":9351,"featured_media":379998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[],"usertag":[],"vertical":[],"content-category":[6823],"class_list":["post-379999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","content-category-games"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/379999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9351"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=379999"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/379999\/revisions"}],"predecessor-version":[{"id":380000,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/379999\/revisions\/380000"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/379998"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=379999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=379999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=379999"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=379999"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=379999"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=379999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}