{"id":380583,"date":"2026-10-11T07:00:00","date_gmt":"2026-10-11T14:00:00","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/en\/?p=380583"},"modified":"2026-10-21T05:27:11","modified_gmt":"2026-10-21T12:27:11","slug":"nvidia-gets-an-even-bigger-boost-ai-tokens-fall-below-1","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/nvidia-gets-an-even-bigger-boost-ai-tokens-fall-below-1\/","title":{"rendered":"Nvidia gets an even bigger boost: AI tokens fall below $1"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In 2026, AI token prices fell under $1 per million tokens. That drop is pulling more companies into coding, customer support, search, content generation, and automation, and it&#8217;s also keeping demand high for Nvidia and the rest of the AI hardware stack.<\/p>\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"ChatGPT\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/1922d6a8-6db0-4d04-9f83-e6b396c28354\/1431254015\/chatgpt-icon.webp\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">ChatGPT<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/chatgpt.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">Download<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/chatgpt.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s Jevons paradox, plain and simple: when tokens get cheaper, people use more of them. In coding, customer support, search, content generation, and automation, a September 2026 pricing index came in at about <strong>$0.97 per million tokens<\/strong>, less than half its earlier peak. So chipmakers and cloud providers aren&#8217;t just backing costly demos anymore. They&#8217;re supplying everyday software.<\/p>\n\n<p class=\"wp-block-paragraph\">Nvidia H100 rental prices have held up, too. They dropped through 2024 and 2025, then market rates climbed about <strong>40%<\/strong> from October 2025 into early 2026. By mid-2026, listings were still running from roughly $1.49 to $6.98 an hour, with median pricing around $2.95 to $3.46. One possible reason is that autonomous agents chew through tokens faster than people using these systems directly.<\/p>\n\n<p class=\"wp-block-paragraph\">If you track AI infrastructure, keep an eye on this. The whole trade still leans on <strong>usage growth<\/strong> staying ahead of falling token prices. If that changes, pressure could hit chipmakers, memory suppliers, cloud providers, utilities, and data-center developers. <a href=\"https:\/\/en.softonic.com\/articles\/people-are-not-willing-to-pay-more-for-ai-a-survey-reveals\" rel=\"noopener\">Recent worries about OpenAI revenue<\/a>, along with AI stock selloffs, gave a glimpse of that.<\/p>\n\n<p class=\"wp-block-paragraph\">You can already see the strain in High Bandwidth Memory (HBM), packaging, and power. Micron Technology has warned that demand could outstrip supply in <strong>2027 and 2028<\/strong>, and model data-center electricity use rose by about 50% in 2025.<\/p>\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" alt=\"Microsoft Copilot\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/d19bb675-3960-48e6-a0ba-14831c87fa60\/2881142981\/microsoft-copilot-icon.webp\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Microsoft Copilot<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/microsoft-copilot.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">Download<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/microsoft-copilot.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>In 2026, AI token prices fell under $1 per million tokens. That drop is pulling more companies into coding, customer support, search, content generation, and automation, and it&#8217;s also keeping demand high for Nvidia and the rest of the AI hardware stack. That&#8217;s Jevons paradox, plain and simple: when tokens get cheaper, people use more &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/en\/nvidia-gets-an-even-bigger-boost-ai-tokens-fall-below-1\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Nvidia gets an even bigger boost: AI tokens fall below $1&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9350,"featured_media":380582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[],"usertag":[],"vertical":[],"content-category":[6771],"class_list":["post-380583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","content-category-ai"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"In 2026, AI token prices fell under $1 per million tokens. 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