{"id":382625,"date":"2026-10-30T04:16:00","date_gmt":"2026-10-30T11:16:00","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/en\/?p=382625"},"modified":"2026-10-30T04:16:28","modified_gmt":"2026-10-30T11:16:28","slug":"xboxs-recent-moves-face-fresh-scrutiny-circana-analyst-sees-no-visible-gains","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/xboxs-recent-moves-face-fresh-scrutiny-circana-analyst-sees-no-visible-gains\/","title":{"rendered":"Xbox\u2019s recent moves face fresh scrutiny: Circana analyst sees no visible gains"},"content":{"rendered":"

Industry analyst Mat Piscatella has offered a tougher, more grounded read on Xbox\u2019s recent moves. The sales and engagement numbers he tracks don\u2019t show any obvious gains. He\u2019s also skeptical that making Gears<\/a><\/em> exclusive would help much in the short term, since it could limit standalone sales<\/strong> without doing anything to lift Xbox hardware.<\/p>\n

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There\u2019s also an Xbox story going around that doesn\u2019t hold up against basic public facts. Asha Sharma isn\u2019t the CEO of Xbox. Phil Spencer still leads Microsoft Gaming. And there\u2019s no announced game called World of Warcraft Forever<\/em>. Check the source before you treat any of it as real.<\/p>\n\n

Piscatella\u2019s clearest example is Call of Duty<\/a><\/em>. Based on the engagement data he follows, Xbox\u2019s share of active users fell from about 28%<\/strong> on release day last year to 14% this year, when there was no day-one Game Pass<\/a> release. He also says full-price purchases didn\u2019t make up the gap.<\/p>\n\n

If you follow Xbox closely, that caution matters. The best way to keep track of confirmed Xbox news<\/strong> is still through official Microsoft statements and reliable market reporting.<\/p>\n

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Industry analyst Mat Piscatella has offered a tougher, more grounded read on Xbox\u2019s recent moves. The sales and engagement numbers he tracks don\u2019t show any obvious gains. He\u2019s also skeptical that making Gears exclusive would help much in the short term, since it could limit standalone sales without doing anything to lift Xbox hardware. There\u2019s … Continue reading “Xbox\u2019s recent moves face fresh scrutiny: Circana analyst sees no visible gains”<\/span><\/a><\/p>\n","protected":false},"author":9351,"featured_media":382624,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[],"usertag":[],"vertical":[],"content-category":[6823],"class_list":["post-382625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","content-category-games"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t