{"id":58597,"date":"2014-01-16T19:33:59","date_gmt":"2014-01-16T17:33:59","guid":{"rendered":"http:\/\/onsoftware.en.softonic.com\/?p=58597"},"modified":"2025-07-02T00:56:35","modified_gmt":"2025-07-02T07:56:35","slug":"twitters-new-look-a-better-universal-design","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/twitters-new-look-a-better-universal-design\/","title":{"rendered":"Twitter’s new look: a better, universal design"},"content":{"rendered":"

Twitter has changed its web interface to look more like its mobile apps. The first conclusion is obvious: we are moving towards unified interfaces. The second: Twitter was ugly.<\/p>\n

For social networks, aesthetics are important<\/strong>. Your profile is a mirror, a calling card. It needs to shine. If a social network can’t deliver, not only are we not going to spend much time there, we also won’t be recommend it to other. This is what leads to decline in a social network. Naturally, Twitter can’t allow that to happen.<\/p>\n

More emphasis on your profile<\/h3>\n

Twitter’s classic design as viewed from the desktop browser was nothing special. It was functional and to some extent light, but hardly renowned for its looks. Profile pages in Google+ are much easier on the eye. G+, for example, displays a large profile picture at all times. It serves as a constant reminder of who we are<\/strong>.<\/p>\n

\"Twitter's<\/p>\n

Top left: the new ‘calling card’ is the heart of Twitter<\/em><\/p>\n

In the new design, Twitter gives greater prominence to the ‘calling card’, a combination of name, profile picture, background, and clearly visible numbers. It’s like looking at ourselves in the rear-view mirror. In the world of social networking, ego is the fuel, and seeing ourselves in a nice setting increases self-confidence.<\/p>\n

A single, unified design<\/h3>\n

The second consequence of Twitter’s redesign is not new: all the best services are currently aiming to unify their interfaces. There’s no reason why using Twitter or Facebook on a desktop PC should be significantly different to using them on a phone or tablet. Some formatting changes, maybe, but the experience should be the same.<\/p>\n

\"Twitter's<\/p>\n

This convergence shows the browser as an information\u00a0viewer, a window in which to load hypertext, but also a small operating system inside another operating system. The pages we use every day look like applications because they are: they no longer look different from the apps we use on our phones.<\/p>\n

\"Twitter's<\/p>\n

Twitter’s announcement was met with sarcasm by many users<\/em><\/p>\n

Now, combining interface unification with usability and attractive design is difficult. Twitter seems to have made \u200b\u200bthe right decisions, but it should be very careful with any design changes: one false move and you’ve broken millions of ‘social mirrors’.<\/p>\n

What do you think of Twitter’s new design?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Twitter has changed its web interface to look more like its mobile apps. The first conclusion is obvious: we are moving towards unified interfaces. The second: Twitter was ugly. For social networks, aesthetics are important. Your profile is a mirror, a calling card. It needs to shine. If a social network can’t deliver, not only … Continue reading “Twitter’s new look: a better, universal design”<\/span><\/a><\/p>\n","protected":false},"author":2044,"featured_media":58604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[],"tags":[],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-58597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/58597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/2044"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=58597"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/58597\/revisions"}],"predecessor-version":[{"id":331536,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/58597\/revisions\/331536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/58604"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=58597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=58597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=58597"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=58597"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=58597"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=58597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}