{"id":63285,"date":"2014-03-25T11:29:40","date_gmt":"2014-03-25T09:29:40","guid":{"rendered":"http:\/\/onsoftware.en.softonic.com\/?p=63285"},"modified":"2025-07-02T00:47:52","modified_gmt":"2025-07-02T07:47:52","slug":"ello-a-social-network-that-wants-to-be-the-anti-facebook","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/ello-a-social-network-that-wants-to-be-the-anti-facebook\/","title":{"rendered":"Ello: a Social Network that wants to be the anti-Facebook"},"content":{"rendered":"

Ello<\/strong> is a new social network<\/a> that promises not to use its users as the product. Where Facebook<\/a> is free and uses your data to sell advertisements, Ello will be funded by its users, and have no need for ads.<\/p>\n

You can request to join on the Ello homepage<\/a>, and the site will send out invitations soon when the developers are ready for to an influx of new users. Co-creator Paul Budnitz thinks Ello could change the world, offering a different model to Facebook. Instead of your data being what you pay for a free product, like Facebook, Gmail<\/a> or Pinterest<\/a>, Ello will be funded by its users, and free of the clutter of advertising and ‘sponsored posts’.<\/p>\n

At the moment few actual details have been released, but the creators’ focus is on a social network that’s easy to use, clean and with a minimalist design.<\/p>\n

Ello isn’t the first attempt at an ad-free social network – in 2010 an open source site was launched called Diaspora<\/a>, but by 2012 the founders had handed it over to the community. It continues to exist, but has so far failed to capture a broad user base.<\/p>\n

Ello is trying to inspire users with a simple manifesto<\/a>, that can (ironically?) be shared on social networks. The problem Ello faces is that it’s been teenagers who have popularized recent social networking successes like Snapchat<\/a> and Instagram<\/a>. A minimalist, quiet and premium network might struggle to bring them in, and in general teenagers seem less concerned about privacy and data security than others.<\/p>\n

Source: Ello <\/a><\/em><\/p>\n

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