{"id":65834,"date":"2014-05-01T23:12:51","date_gmt":"2014-05-01T21:12:51","guid":{"rendered":"http:\/\/onsoftware.en.softonic.com\/?p=65834"},"modified":"2025-07-02T00:43:05","modified_gmt":"2025-07-02T07:43:05","slug":"yahoo-stops-do-not-track","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/yahoo-stops-do-not-track\/","title":{"rendered":"Yahoo stops honoring Do Not Track browser settings"},"content":{"rendered":"<p>Yahoo announced today that the company would stop honoring Do Not Track settings in <a title=\"web browsing tag\" href=\"http:\/\/news.en.softonic.com\/t\/internet\" target=\"_self\" rel=\"noopener noreferrer\">web browsers<\/a>. The Do Not Track standards allow users to <strong>opt-out of targeted advertising<\/strong>, which relies on collecting some user data.<\/p>\n<p>Companies like <a title=\"Facebook tag\" href=\"http:\/\/news.en.softonic.com\/t\/facebook-tags\" target=\"_self\" rel=\"noopener noreferrer\">Facebook<\/a> and <a title=\"Google News\" href=\"http:\/\/news.en.softonic.com\/b\/google\" target=\"_self\" rel=\"noopener noreferrer\">Google<\/a> already ignore the Do Not Track standard. However, there are a few companies that are still committed to the standard like Twitter and Pinterest.<\/p>\n<p>This move shouldn&#8217;t be surprising as Yahoo stands to benefit from selling targeted ads on its sites. Google also relies on collecting browsing data to sell targeted ads.<\/p>\n<p>Popular browsers like <a title=\"Internet Explorer\" href=\"http:\/\/en.softonic.com\/s\/internet-explorer\" target=\"_self\" rel=\"noopener noreferrer\">Internet Explorer<\/a>, <a title=\"Firefox for Windows\" href=\"http:\/\/firefox.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">Firefox<\/a>, and <a title=\"Google Chrome for Windows\" href=\"http:\/\/google-chrome.en.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">Chrome<\/a> have Do Not Track options but it won&#8217;t matter if sites ignore the standard.<\/p>\n<p>Yahoo says it has yet to see a successful single standard for opting out of targeted ads. The company still offers users the ability to change opt out of targeted ads in their <a title=\"Yahoo Privacy Center\" href=\"https:\/\/info.yahoo.com\/privacy\/us\/yahoo\/opt_out\/targeting\/details.html\" target=\"_self\" rel=\"noopener noreferrer\">Privacy Center<\/a>.<\/p>\n<p><em>Source: <a title=\"Yahoo\" href=\"http:\/\/yahoopolicy.tumblr.com\/post\/84363620568\/yahoos-default-a-personalized-experience\" target=\"_blank\" rel=\"noopener noreferrer\">Yahoo<\/a><\/em><\/p>\n<p><em>Via: <a title=\"The Verge\" href=\"http:\/\/www.theverge.com\/2014\/5\/1\/5672626\/starting-today-yahoo-will-not-honor-do-not-track-settings\" target=\"_blank\" rel=\"noopener noreferrer\">The Verge<\/a><\/em><\/p>\n<h4>RELATED STORIES<\/p>\n<ul>\n<li><a href=\"http:\/\/news.en.softonic.com\/yahoo-screen-for-android\" target=\"_self\" rel=\"noopener noreferrer\">Watch short video clips with Yahoo Screen for Android<\/a><\/li>\n<li><a href=\"http:\/\/news.en.softonic.com\/yahoo-mail-news-today-update\" target=\"_self\" rel=\"noopener noreferrer\">Yahoo! Mail for iOS adds news, weather, and more (updated)<\/a><\/li>\n<li><a href=\"http:\/\/features.en.softonic.com\/heartbleed-everything-you-need-to-know\" target=\"_self\" rel=\"noopener noreferrer\">Heartbleed: the bug that left the internet vulnerable<\/a><\/li>\n<\/ul>\n<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Yahoo announced today that the company would stop honoring Do Not Track settings in web browsers. The Do Not Track standards allow users to opt-out of targeted advertising, which relies on collecting some user data. Companies like Facebook and Google already ignore the Do Not Track standard. However, there are a few companies that are &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/en\/yahoo-stops-do-not-track\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Yahoo stops honoring Do Not Track browser settings&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2033,"featured_media":61922,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[],"tags":[2619],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-65834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-app-subdomain-redirectionyahoo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Yahoo announced today that the company would stop honoring Do Not Track settings in web browsers. The Do Not Track standards allow users to opt-out of targeted advertising, which relies on collecting some user data. Companies like Facebook and Google already ignore the Do Not Track standard. However, there are a few companies that are\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Lewis Leong\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/cms-articles.softonic.io\/en\/yahoo-stops-do-not-track\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.4\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Softonic English - Just another Softonic Sites site\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Yahoo stops honoring Do Not Track browser settings - Softonic English\" \/>\n\t\t<meta property=\"og:description\" content=\"Yahoo announced today that the company would stop honoring Do Not Track settings in web browsers. The Do Not Track standards allow users to opt-out of targeted advertising, which relies on collecting some user data. Companies like Facebook and Google already ignore the Do Not Track standard. However, there are a few companies that are\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/cms-articles.softonic.io\/en\/yahoo-stops-do-not-track\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2014-05-01T21:12:51+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-07-02T07:43:05+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Yahoo stops honoring Do Not Track browser settings - Softonic English\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Yahoo announced today that the company would stop honoring Do Not Track settings in web browsers. The Do Not Track standards allow users to opt-out of targeted advertising, which relies on collecting some user data. Companies like Facebook and Google already ignore the Do Not Track standard. 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