{"id":69800,"date":"2014-07-24T20:32:07","date_gmt":"2014-07-24T18:32:07","guid":{"rendered":"http:\/\/onsoftware.en.softonic.com\/?p=69800"},"modified":"2025-07-02T00:34:59","modified_gmt":"2025-07-02T07:34:59","slug":"instagram-accidentally-leaks-ad-for-bolt-its-snapchat-competitor","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/instagram-accidentally-leaks-ad-for-bolt-its-snapchat-competitor\/","title":{"rendered":"Instagram accidentally leaks ad for Bolt, its Snapchat competitor"},"content":{"rendered":"

Last last night, some Instagram users began seeing an ad for an app called Bolt<\/strong>. The ad contains a description of the app which reads “One tap photo messaging,” and is cut off by a series of emojis<\/a>. Take a look yourself.<\/p>\n

\n

Did anyone else get this weird bolt notification on their Instagram earlier? pic.twitter.com\/SBrLH7qTTK<\/a><\/p>\n

— areli i (@yo_areli) July 24, 2014<\/a><\/p><\/blockquote>\n

This leaked ad is interesting for two reasons: this may be Instagram’s answer to Snapchat<\/strong> (Android<\/a> | iOS<\/a>) and Instagram is apparently testing in-app app installs<\/strong>.<\/p>\n

Facebook<\/a>, which owns Instagram, already has its own Snapchat competitor called Slingshot<\/strong> (Android<\/a> | iOS<\/a>). The app received lackluster reviews<\/strong> so it’s curious why Facebook would need another Snapchat-like app.<\/p>\n

Facebook has a history of testing features with a small number of users before rolling them out to the masses so this Bolt ad seems legitimate. Slingshot was also accidentally leaked<\/a> on the App Store before its launch.<\/p>\n

Source: The Verge<\/a><\/em><\/p>\n

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Follow Lewis on Twitter: @lewisleong<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Last last night, some Instagram users began seeing an ad for an app called Bolt. The ad contains a description of the app which reads “One tap photo messaging,” and is cut off by a series of emojis. Take a look yourself. Did anyone else get this weird bolt notification on their Instagram earlier? pic.twitter.com\/SBrLH7qTTK … Continue reading “Instagram accidentally leaks ad for Bolt, its Snapchat competitor”<\/span><\/a><\/p>\n","protected":false},"author":2033,"featured_media":69806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[],"tags":[2354],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-69800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-app-subdomain-redirectioninstagram"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/69800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/2033"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=69800"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/69800\/revisions"}],"predecessor-version":[{"id":330461,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/69800\/revisions\/330461"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/69806"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=69800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=69800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=69800"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=69800"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=69800"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=69800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}