{"id":73633,"date":"2014-09-26T22:49:13","date_gmt":"2014-09-26T20:49:13","guid":{"rendered":"http:\/\/onsoftware.en.softonic.com\/?p=73633"},"modified":"2025-07-02T00:27:02","modified_gmt":"2025-07-02T07:27:02","slug":"ello-social-network","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/ello-social-network\/","title":{"rendered":"Social network Ello is for people who hate Facebook"},"content":{"rendered":"<p>Facebook haters have no shortage of alternatives from the nonprofit <a title=\"Diaspora social nework\" href=\"https:\/\/joindiaspora.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">DIASPORA*<\/a> to <a title=\"Google Plus\" href=\"https:\/\/plus.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google+<\/a>. But there&#8217;s a new social network called <strong>Ello<\/strong> that&#8217;s been getting a ton of buzz lately. We covered Ello <a title=\"Ello: a Social Network that wants to be the anti-Facebook\" href=\"http:\/\/news.en.softonic.com\/ello-a-social-network-that-wants-to-be-the-anti-facebook\" target=\"_self\" rel=\"noopener noreferrer\">back in March<\/a> of this year but recently, over <strong>31,000 people an hour<\/strong> are trying to join Ello. Why? Because it&#8217;s not Facebook.<\/p>\n<p>People who hate Facebook will be quick to mention the social network&#8217;s <strong>muddled privacy settings and policies<\/strong>. Ello does away with all of that. In fact, it doesn&#8217;t even have any privacy settings but that feature is coming soon, according to CEO Paul Budnitz. But perhaps the most compelling difference between Ello and Facebook is that <strong>Ello doesn&#8217;t require you to use your real name<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-73640\" title=\"Ello profile example\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2014\/09\/Ello-profile-example-568x418.jpg\" alt=\"Ello example profile \" width=\"568\" height=\"418\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2014\/09\/Ello-profile-example-568x418.jpg 568w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2014\/09\/Ello-profile-example-256x188.jpg 256w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2014\/09\/Ello-profile-example.jpg 1046w\" sizes=\"auto, (max-width: 568px) 100vw, 568px\" \/><\/p>\n<p>While many users have no issue using real names, political dissidents and members of the LGBTQ community have a <strong>real need for anonymity<\/strong>. Facebook has been getting bad press because of its decision to <a title=\"Daily Dot\" href=\"http:\/\/www.dailydot.com\/lifestyle\/facebook-lgbt-transgender-name-policy\/\" target=\"_blank\" rel=\"noopener noreferrer\">shut down profiles of drag queens and transgender users<\/a> because they did not comply with Facebook&#8217;s real name policy.<\/p>\n<p>Facebook&#8217;s real name policy states that users should use their &#8220;real name, as it would be listed on your credit card, driver&#8217;s license or student ID.&#8221; You can&#8217;t use nicknames, offensive words, symbols, numbers, unusual capitalization and titles. For Facebook&#8217;s full real name policy, <a title=\"Facebook real name policy\" href=\"https:\/\/www.facebook.com\/help\/112146705538576?sr=5&amp;query=real%20name&amp;sid=0e7kPnbQzDauPorMY\" target=\"_blank\" rel=\"noopener noreferrer\">click here<\/a>.<\/p>\n<p>Ello has no real name policy, which has many in the LGBTQ community flocking to experimental social network. Beyond allowing users to use aliases, <strong>Ello doesn&#8217;t sell advertisements<\/strong>. The site offers a manifesto (which it really wants you to share) that takes the company to a moral high ground above Facebook. &#8220;You are not a product,&#8221; it reads.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-73634\" title=\"Ello Manifesto\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2014\/09\/Ello-Manifesto-568x339.jpg\" alt=\"Ello anti-Facebook manifesto\" width=\"568\" height=\"339\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2014\/09\/Ello-Manifesto-568x339.jpg 568w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2014\/09\/Ello-Manifesto-256x153.jpg 256w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/3\/2014\/09\/Ello-Manifesto.jpg 812w\" sizes=\"auto, (max-width: 568px) 100vw, 568px\" \/><\/p>\n<p>The arguments for using real names has weakened throughout the years. Google itself has <a title=\"Google drops real name requirement for Google+\" href=\"http:\/\/news.en.softonic.com\/google-ditches-real-name-requirement-for-youtube-and-google\" target=\"_self\" rel=\"noopener noreferrer\">removed its real name policy<\/a> from the company&#8217;s Google+ social network after intense user backlash.<\/p>\n<p>But is Ello any good? The social network is currently <strong>invite-only<\/strong>, so you&#8217;ll have to request an invite or get hooked up with an invite from a current user. Using Ello is extremely simple and features a design focus. Its profile pages immediately reminded me of the  <a title=\"VSCO\" href=\"http:\/\/vsco.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">Visual Supply Company&#8217;s website<\/a> and apps. Each user&#8217;s profile page features a large cover photo and a circular profile picture. Below is a user&#8217;s stream of updates. And yes, animated GIFs are supported.<\/p>\n<p>Ello also combines parts of <a title=\"Facebook tag\" href=\"http:\/\/news.en.softonic.com\/t\/facebook-companies\" target=\"_self\" rel=\"noopener noreferrer\">Facebook<\/a> and <a title=\"Twitter news\" href=\"http:\/\/news.en.softonic.com\/b\/twitter\" target=\"_self\" rel=\"noopener noreferrer\">Twitter<\/a> by dividing people you follow into a list for &#8220;Friends&#8221; and &#8220;Noise.&#8221; People you&#8217;re close to are filed under Friends and users who you don&#8217;t personally know, but want to receive updates for are listed under Noise.<\/p>\n<p><strong>Anyone can follow anyone else without restriction and that&#8217;s a little scary<\/strong>. Ello is completely public at the moment, but privacy settings are coming. Budnitz wants to put your fears at ease by promising to enforce the company&#8217;s &#8220;zero-tolerance policy&#8221; for hate, trolls, stalking and other hurtful behavior.<\/p>\n<blockquote><p><em>We&#8217;re not trying to rule the world. We don&#8217;t need or want to be a $30 billion company.<\/em><\/p><\/blockquote>\n<p>Should Facebook and other social networks be scared? No, not really. Ello doesn&#8217;t try and replace Facebook, but it does offer users who don&#8217;t want to join Facebook somewhere to go.<\/p>\n<p>&#8220;Ello isn&#8217;t designed to be perfect for everyone, and it&#8217;ll never be perfect for everyone,&#8221; said Ello designer Todd Berger.<\/p>\n<p>&#8220;We&#8217;re not trying to rule the world. We don&#8217;t need or want to be a $30 billion company. We just want to build a great business,&#8221; said Budnitz.<\/p>\n<p>For now, Ello&#8217;s appeal is undeniable. It&#8217;s ad and hate free environment already has users signing up in droves. Being invite-only also helps building hype for the social network.<\/p>\n<p>Ello may become a successful alternative to Facebook eventually. Or it could disappear into obscurity like all the other companies that tried to take down the social networking giant like <a title=\"Path\" href=\"https:\/\/path.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Path<\/a>, <a title=\"App.net\" href=\"https:\/\/app.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">App.net<\/a>, Google+ and DIASPORA*. We&#8217;ll have to wait to see if Ello&#8217;s success continues when it goes public and when its venture capital funding dries up.<\/p>\n<p><em>Sources: <a title=\"Ello\" href=\"https:\/\/ello.co\/beta-public-profiles\" target=\"_blank\" rel=\"noopener noreferrer\">Ello<\/a> | <a title=\"Engadget\" href=\"http:\/\/www.engadget.com\/2014\/09\/26\/ello\/\" target=\"_blank\" rel=\"noopener noreferrer\">Engadget<\/a> | <a title=\"Vox\" href=\"http:\/\/www.vox.com\/2014\/9\/26\/6844633\/what-is-ello-should-i-care\" target=\"_blank\" rel=\"noopener noreferrer\">Vox<\/a><\/em><\/p>\n<h3>Related Stories<\/h3>\n<p><a title=\"Now you can sign up for Gmail without getting a Google+ profile\" href=\"http:\/\/news.en.softonic.com\/now-you-can-sign-up-for-gmail-without-getting-a-google-profile\" target=\"_self\" rel=\"noopener noreferrer\">Now you can sign up for Gmail without getting a Google+ profile<\/a><\/p>\n<p><a title=\"Facebook making its News Feed more time sensitive\" href=\"http:\/\/news.en.softonic.com\/facebook-making-its-news-feed-more-time-sensitive\" target=\"_self\" rel=\"noopener noreferrer\">Facebook making its News Feed more time sensitive<\/a><\/p>\n<p><a title=\"Twitter updates iPhone app with beautiful user profiles\" href=\"http:\/\/news.en.softonic.com\/twitter-makes-profiles-more-beautiful-on-the-iphone\" target=\"_self\" rel=\"noopener noreferrer\">Twitter updates iPhone app with beautiful user profiles<\/a><\/p>\n<p><a title=\"Facebook for iOS 8 offers more control for sharing your location\" href=\"http:\/\/news.en.softonic.com\/facebook-for-ios-8-offers-more-location-sharing-options\" target=\"_self\" rel=\"noopener noreferrer\">Facebook for iOS 8 offers more control for sharing your location<\/a><\/p>\n<p style=\"text-align: right\"><em>Follow me on Twitter: <a title=\"Lewis on Twitter\" href=\"http:\/\/www.twitter.com\/lewisleong\" target=\"_blank\" rel=\"noopener noreferrer\">@lewisleong<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook haters have no shortage of alternatives from the nonprofit DIASPORA* to Google+. But there&#8217;s a new social network called Ello that&#8217;s been getting a ton of buzz lately. We covered Ello back in March of this year but recently, over 31,000 people an hour are trying to join Ello. Why? Because it&#8217;s not Facebook. &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/en\/ello-social-network\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Social network Ello is for people who hate Facebook&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2033,"featured_media":73640,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":1},"categories":[],"tags":[],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-73633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/73633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/2033"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=73633"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/73633\/revisions"}],"predecessor-version":[{"id":330088,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/73633\/revisions\/330088"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/73640"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=73633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=73633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=73633"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=73633"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=73633"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=73633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}