{"id":74418,"date":"2014-10-09T16:58:51","date_gmt":"2014-10-09T14:58:51","guid":{"rendered":"http:\/\/onsoftware.en.softonic.com\/?p=74418"},"modified":"2025-07-02T00:25:43","modified_gmt":"2025-07-02T07:25:43","slug":"ads-not-coming-to-whatsapp-in-the-near-term","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/ads-not-coming-to-whatsapp-in-the-near-term\/","title":{"rendered":"Ads not coming to WhatsApp in the ‘near term’"},"content":{"rendered":"

With ads coming to Snapchat,<\/a> possibly valued at $20 billion, what about Facebook’s 19$ billion acquisition WhatsApp<\/a>?<\/p>\n

CEO Mark Zuckerberg says there are no ‘near term’ plans to monetize WhatsApp. Currently the messaging app has just a $0.99 annual charge as its revenue stream. Facebook’s own Messenger app is free, but it has a sticker store which looks ready for monetization. WhatsApp doesn’t have any obvious space for monetization yet, although it could go the same route as LINE<\/a> one day.<\/p>\n

Facebook has plenty of monetization methods itself, like the rumored Pay via Messenger<\/a> which could be a PayPal competitor. There’s its advertising platform Atlas, and of course the mountain of user data it holds to help advertisers find their target.<\/p>\n

Speaking in India, Zuckerberg’s comments have put to rest rumors that Facebook would want to quickly monetize WhatsApp, especially as its cost had risen to around $22 billion by the time the deal closed on Monday.<\/p>\n

Source: Reuters<\/a><\/em><\/p>\n

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Follow Jonathan on Twitter: @jonathanriggall<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

With ads coming to Snapchat, possibly valued at $20 billion, what about Facebook’s 19$ billion acquisition WhatsApp? CEO Mark Zuckerberg says there are no ‘near term’ plans to monetize WhatsApp. Currently the messaging app has just a $0.99 annual charge as its revenue stream. Facebook’s own Messenger app is free, but it has a sticker … Continue reading “Ads not coming to WhatsApp in the ‘near term’”<\/span><\/a><\/p>\n","protected":false},"author":2019,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[],"tags":[2333],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-74418","post","type-post","status-publish","format-standard","hentry","tag-app-subdomain-redirectionwhatsapp"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t