{"id":94799,"date":"2017-10-25T15:16:46","date_gmt":"2017-10-25T15:16:46","guid":{"rendered":"http:\/\/sftarticles.wpenginepowered.com\/en\/?p=94799"},"modified":"2025-07-01T23:45:03","modified_gmt":"2025-07-02T06:45:03","slug":"the-new-facebook-feed-change-has-proved-quite-controversial","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/the-new-facebook-feed-change-has-proved-quite-controversial\/","title":{"rendered":"Facebook&#8217;s Controversial News Feed Change"},"content":{"rendered":"<p>Facebook is conducting a somewhat controversial test: <strong>dividing the News Feed into two sections<\/strong>. A section dedicated to the updates of your friends and another section, called <strong>Explore,<\/strong> which contains posts from Pages.<\/p>\n<p>For now, the test, which will last a few months, is taking place in six countries: <strong>Bolivia, Cambodia, Guatemala, Serbia, Slovakia and Sri Lanka<\/strong>. It is a Facebook response to users needing to view messages from friends and family more easily.<\/p>\n<p>The controversy here comes from the data: in the six countries where the test is being conducted, <strong>the interaction with the Pages has decreased between 60 and 80%<\/strong> and many companies have Facebook Pages that they use to communicate with their audience or to promote themselves. This is controversial because <strong>if nobody is interacting with company Facebook pages there is only one-way for them to promote their businesses<\/strong> on Facebook. <strong>Paid advertising<\/strong>. A large company would have no problem funding these advertising campaigns but small companies, with tight budgets, would be in trouble.<\/p>\n<p>Facebook has had to clarify a few things. For now, there are no plans to permanently divide the Feed into two sections; there are also no plans to extend the test to other countries or a plan to force Pages to pay to gain visibility.<\/p>\n<p><em>&#8220;The objective of this test is to understand if people prefer to have separate spaces for personal content and public content,&#8221; explains the Facebook executive. &#8220;We will listen to what people say about this experience to know if it is an idea that deserves to be developed in more depth.&#8221;<\/em><\/p>\n<p>Although this clarification will calm some, we have forgotten that the companies in these six countries, however small, <strong>are already suffering economically because of this test.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>What changes would you like Facebook to make? Leave us a comment!<\/p>\n<p>&nbsp;<\/p>\n<p>Via:\u00a0<a href=\"https:\/\/betanews.com\/2017\/10\/24\/facebook-newsfeed-tests\" target=\"_blank\" rel=\"noopener noreferrer\">Betanews<\/a>,\u00a0<a href=\"http:\/\/www.telegraph.co.uk\/technology\/2017\/10\/24\/facebook-tests-splitting-news-feed-two\/\" target=\"_blank\" rel=\"noopener noreferrer\">Telegraph<\/a>,\u00a0<a href=\"http:\/\/www.zdnet.com\/article\/facebook-trials-news-feed-split\" target=\"_blank\" rel=\"noopener noreferrer\">Zdnet<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook is conducting a somewhat controversial test: dividing the News Feed into two sections. A section dedicated to the updates of your friends and another section, called Explore, which contains posts from Pages. For now, the test, which will last a few months, is taking place in six countries: Bolivia, Cambodia, Guatemala, Serbia, Slovakia and &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/en\/the-new-facebook-feed-change-has-proved-quite-controversial\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Facebook&#8217;s Controversial News Feed Change&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9073,"featured_media":94802,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1015],"tags":[2353],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-94799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-app-subdomain-redirectionfacebook"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/94799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/users\/9073"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/comments?post=94799"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/94799\/revisions"}],"predecessor-version":[{"id":328489,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/posts\/94799\/revisions\/328489"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media\/94802"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/media?parent=94799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/categories?post=94799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/tags?post=94799"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/usertag?post=94799"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/vertical?post=94799"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/en\/wp-json\/wp\/v2\/content-category?post=94799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}