{"id":96822,"date":"2018-01-24T18:26:06","date_gmt":"2018-01-24T18:26:06","guid":{"rendered":"http:\/\/sftarticles.wpenginepowered.com\/en\/?p=96822"},"modified":"2025-07-01T23:40:55","modified_gmt":"2025-07-02T06:40:55","slug":"softonic-speaks-to-zig-founder-and-ceo-josh-james","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/softonic-speaks-to-zig-founder-and-ceo-josh-james\/","title":{"rendered":"Softonic Speaks to… Zig founder and CEO Josh James"},"content":{"rendered":"

At first glance, Josh James<\/a> looks like yet another music executive leaping into the technology space. And why not? From Dr. Dre and Jimmy Iovine\u2019s bite of Apple<\/a> to Snoop Dog\u2019s investment in the sports conversion app GameOn<\/a>, the technology check is large and seemingly limitless. As former SVP of Live Music for Warner Music and founder of BaseCamp Productions where he brought in mega-talent like Pearl Jam, Linkin Park, Jay Z and Kendrick Lamar, Josh James was clearly the go-to guy in music. But his new venture, ZIG<\/a> plays more to his passion for digital media consumption than computer app clich\u00e9.<\/p>\n

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\r\n One of the great things about ZIG is that the news is updated regularly so that there is always something new to learn. The app boasts a special algorithm that identifies the types of content that users are interested in and presents those types of stories at the top of their news feed so that they will not be missed. In addition to news stories, users can see photos, videos and much more, while the interactive feature gives users the chance to have their say and let others know what they think<\/span>\r\n <\/div>\r\n
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During my recent interview with James, he was both humble and giddy about the recent launch of his new venture, ZIG. ZIG is a mobile media content platform that collects millions of articles, photos, videos and other published content and in real-time, prioritizes and remixes the content into an immersive, user-centered content stream. Co-founded by Adam Platzner<\/a> and John Tornow<\/a>, ZIG is intuitive and initially draws from the social media history and most viewed content sites of each user. From there, a patent-pending algorithm customizes the user stream so that only \"\"published content of interest shows up in user streams. The \u201cZIG react\u201d feature is a cool interactive component where users can superimpose a personal photo or GIF directly on top of the content and share their feeling and opinions across existing social media platforms, texts and emails!<\/p>\n

James, a self-described media junkie said that he came up with the idea partly out of frustration and utility. \u201cI was going to the same social media sites for fifteen years. Why didn\u2019t they know what I wanted to see and what I didn\u2019t,\u201d questioned James? \u201cDuring the holidays a few years ago I watched my wife and my nieces and nephews scouring over different social media sites to find content that they wanted. That gave me the idea,” said James.<\/p>\n

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