{"id":98589,"date":"2018-03-12T15:08:39","date_gmt":"2018-03-12T14:08:39","guid":{"rendered":"http:\/\/sftarticles.wpenginepowered.com\/en\/?p=98589"},"modified":"2025-07-01T23:36:59","modified_gmt":"2025-07-02T06:36:59","slug":"how-insta-stories-help-brands-connect-with-their-audience","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/en\/how-insta-stories-help-brands-connect-with-their-audience\/","title":{"rendered":"How Insta Stories help brands connect with their audience"},"content":{"rendered":"

Instagram \u2013 love it or loathe it, you can’t deny the impact the photo-sharing application has had on how we present ourselves to the virtual world, and on the way that companies reach out to their customers and market themselves.<\/span><\/p>\n

Instagram introduced Stories to let you \u201cshare all the moments of your day, not just the ones you want to keep on your profile.\u201d The feature enables you to share multiple photos and videos, add text and doodles to them, and have them appear together in a slideshow format that\u2019s only visible for 24 hours.<\/span><\/p>\n

Sound familiar? Instagram has raised some eyebrows in the tech world for borrowing <\/span>very heavily <\/span><\/i>from competitor app Snapchat. It\u2019s working out well for Instagram though, as they continue to outgrow Snapchat. <\/span><\/p>\n

Co-founder Kevin Systrom recently revealed that Instagram now has more than 700 million users, with an estimated 400 million users checking the website or app every day. Snapchat currently boasts upwards of 160 million daily users.<\/span><\/p>\n

These are the sort of numbers that give Marketing Execs butterflies in their stomachs. Many companies and brands now see Instagram not just as a platform for unsatisfied millennials to share their wanderlust, but as a place to reach out to an engaged and captive audience, in unique and creative ways.<\/span><\/p>\n

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Best use of Instagram Stories<\/h2>\n

1. Cheerios<\/a><\/h3>\n

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Cheerios is an American brand of cereal manufactured by General Mills, consisting of pulverized oats, rice, and wheat shaped into small “O”‘s. Cheerios’ switched-on marketing team uses Instagram Stories to give personalized shout outs and positive messages to their followers.<\/span><\/p>\n

This kind of engagement is sure to brighten up someone\u2019s day and helps cement the cereal\u2019s brand as one that is full of good vibes.<\/span><\/p>\n

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