{"id":156312,"date":"2018-09-05T09:26:29","date_gmt":"2018-09-05T09:26:29","guid":{"rendered":"http:\/\/sftarticles.wpenginepowered.com\/es\/?p=156312"},"modified":"2025-06-13T00:27:48","modified_gmt":"2025-06-12T22:27:48","slug":"instagram-shopping-app-compras","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/es\/instagram-shopping-app-compras\/","title":{"rendered":"Instagram prepara su propia app de compras"},"content":{"rendered":"<p>Instagram prepara una\u00a0nueva app indendiente de la principal: se tratar\u00e1 de una app para comprar. Seg\u00fan las fuentes consultadas, esta aplicaci\u00f3n se llamar\u00e1 &#8220;<strong>IG Shopping<\/strong>&#8221; y no es de extra\u00f1ar que se decidan a hacerla: cada vez m\u00e1s esta red social est\u00e1 m\u00e1s enfocada a tiendas online.<\/p>\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/lh3.googleusercontent.com\/aYbdIM1abwyVSUZLDKoE0CDZGRhlkpsaPOg9tNnBktUQYsXflwknnOn2Ge1Yr7rImGk\" alt=\"Instagram\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Instagram<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/instagram.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">Descargar<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--80\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"80\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"8\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\">8<\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/instagram.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n<p>Ahora mismo, adem\u00e1s de los posts de personas an\u00f3nimas y famosas, Instagram est\u00e1 plagado de tiendas online que te intentan<strong> colocar sus productos en sus posts o stories<\/strong>. Crear una app especializada en ello ser\u00e1 una buena forma de separar los feeds: Instagram seguir\u00e1 siendo una app para compartir nuestra fotos o v\u00eddeos y, si queremos ir m\u00e1s all\u00e1 y comprar podremos hacerlo en una aplicaci\u00f3n espec\u00edfica.<\/p>\n<p>Todo apunta a que IG Shopping adoptar\u00e1 todas las opciones de compra de las que ya dispone el Instagram, como <strong>comprar productos directamente a trav\u00e9s de publicaciones y en poco clics<\/strong>.<\/p>\n<p><a href=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/2\/2018\/09\/comprar-instagram.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-156330\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/2\/2018\/09\/comprar-instagram.jpg\" alt=\"Comprar en Instagram\" width=\"288\" height=\"512\" \/><\/a><\/p>\n<p>\u00bfFuncionar\u00e1 la estrategia de Instagram para ser, adem\u00e1s de red social, tienda online? La competencia (con Amazon a la cabeza) es feroz, pero IG parte con una gran ventaja: el 80% de usuarios de la app siguen alg\u00fan negocio o marca, por lo que suponen que gran parte de esta gente estar\u00e1 interesada en comprar productos dentro del ecosistema de la app.<\/p>\n<div class=\"sc-card-starred-link\">\r\n  <div class=\"sc-card-starred-link__body\">\r\n    <div class=\"sc-card-starred-link__row clearfix\">\r\n      <div class=\"sc-card-starred-link__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-starred-link__img\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/2\/2018\/01\/instagram-stories.jpg\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-starred-link__col-title\">\r\n        <p class=\"sc-card-starred-link__title\">5 apps para mejorar tu experiencia en Instagram<\/p>\r\n        <a class=\"sc-card-starred-link__button\" href=\"https:\/\/www.softonic.com\/articulos\/apps-mejorar-instagram-nr\" target=\"_blank\" rel=\"noopener noreferrer sponsored\">Leer m\u00e1s<\/a>\r\n      <\/div>\r\n    <\/div>\r\n    <a class=\"sc-card-starred-link__link\" href=\"https:\/\/www.softonic.com\/articulos\/apps-mejorar-instagram-nr\" target=\"_blank\" rel=\"noopener noreferrer sponsored\"><\/a>\r\n  <\/div>\r\n<\/div>\n<p><strong>\u00bfTe animar\u00edas a comprar con esta app de Instagram?<\/strong><\/p>\n<!-- Shortcode [playwire] does not match the conditions -->\n","protected":false},"excerpt":{"rendered":"<p>Instagram prepara una\u00a0nueva app indendiente de la principal: se tratar\u00e1 de una app para comprar. Seg\u00fan las fuentes consultadas, esta aplicaci\u00f3n se llamar\u00e1 &#8220;IG Shopping&#8221; y no es de extra\u00f1ar que se decidan a hacerla: cada vez m\u00e1s esta red social est\u00e1 m\u00e1s enfocada a tiendas online. Ahora mismo, adem\u00e1s de los posts de personas &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/es\/instagram-shopping-app-compras\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Instagram prepara su propia app de compras&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2041,"featured_media":156323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[9317],"tags":[9741],"usertag":[9305],"vertical":[],"content-category":[],"class_list":["post-156312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-app-subdomain-redirectioninstagram","usertag-purchaser"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Instagram prepara una nueva app indendiente de la principal: se tratar\u00e1 de una app para comprar. Seg\u00fan las fuentes consultadas, esta aplicaci\u00f3n se llamar\u00e1 &quot;IG Shopping&quot; y no es de extra\u00f1ar que se decidan a hacerla: cada vez m\u00e1s esta red social est\u00e1 m\u00e1s enfocada a tiendas online. \u00bfFuncionar\u00e1 la estrategia de Instagram para ser, adem\u00e1s\" \/>\n\t<meta name=\"robots\" content=\"noindex, nofollow, max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Maria Baeta\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/cms-articles.softonic.io\/es\/instagram-shopping-app-compras\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.4\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Softonic Spain - Just another Softonic Sites site\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Instagram prepara su propia app de compras - Softonic Spain\" \/>\n\t\t<meta property=\"og:description\" content=\"Instagram prepara una nueva app indendiente de la principal: se tratar\u00e1 de una app para comprar. Seg\u00fan las fuentes consultadas, esta aplicaci\u00f3n se llamar\u00e1 &quot;IG Shopping&quot; y no es de extra\u00f1ar que se decidan a hacerla: cada vez m\u00e1s esta red social est\u00e1 m\u00e1s enfocada a tiendas online. \u00bfFuncionar\u00e1 la estrategia de Instagram para ser, adem\u00e1s\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/cms-articles.softonic.io\/es\/instagram-shopping-app-compras\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2018-09-05T09:26:29+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-06-12T22:27:48+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Instagram prepara su propia app de compras - Softonic Spain\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Instagram prepara una nueva app indendiente de la principal: se tratar\u00e1 de una app para comprar. 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