{"id":188607,"date":"2019-04-05T11:21:55","date_gmt":"2019-04-05T11:21:55","guid":{"rendered":"http:\/\/sftarticles.wpenginepowered.com\/es\/?p=188607"},"modified":"2025-06-12T23:33:29","modified_gmt":"2025-06-12T21:33:29","slug":"un-estudio-demuestra-que-los-anuncios-de-facebook-pueden-ser-discriminatorios","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/es\/un-estudio-demuestra-que-los-anuncios-de-facebook-pueden-ser-discriminatorios\/","title":{"rendered":"Un estudio demuestra que los anuncios de Facebook pueden ser discriminatorios"},"content":{"rendered":"<p>Raro es el d\u00eda que no descubrimos alg\u00fan fallo de Facebook. Y es que parece que la red social se busca ella sola los problemas, si ya no era suficiente con<a href=\"https:\/\/www.softonic.com\/articulos\/facebook-se-equivoca-y-le-pregunta-la-contrasena-de-los-correos-a-algunos-usuarios\" target=\"_blank\" rel=\"noopener noreferrer\"> pedir la contrase\u00f1a de nuestros correos<\/a> o por sus<a href=\"https:\/\/www.softonic.com\/articulos\/facebook-pide-disculpas-y-afirma-que-quiere-mejorar-la-seguridad-y-la-privacidad\"> fallos de seguridad y privacidad<\/a> por los que pidi\u00f3 disculpas ahora descubrimos otro esc\u00e1ndalo. En este caso <strong>el fallo no tiene que ver con la privacidad, pero quiz\u00e1s es peor ya que es discriminatorio y es que un <a href=\"https:\/\/arxiv.org\/abs\/1904.02095\" target=\"_blank\" rel=\"noopener noreferrer\">estudio<\/a> ha descubierto que los anuncios de Facebook tratan diferentes a las personas de otras razas y a las mujeres.\u00a0<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-188621\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/2\/2019\/04\/Facebook-Ads1.jpg\" alt=\"\" width=\"1280\" height=\"720\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2019\/04\/Facebook-Ads1.jpg 1280w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2019\/04\/Facebook-Ads1-300x169.jpg 300w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2019\/04\/Facebook-Ads1-768x433.jpg 768w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2019\/04\/Facebook-Ads1-1024x576.jpg 1024w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2019\/04\/Facebook-Ads1-800x450.jpg 800w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2019\/04\/Facebook-Ads1-664x374.jpg 664w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2019\/04\/Facebook-Ads1-238x134.jpg 238w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2019\/04\/Facebook-Ads1-436x246.jpg 436w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2019\/04\/Facebook-Ads1-370x208.jpg 370w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2019\/04\/Facebook-Ads1-304x170.jpg 304w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2019\/04\/Facebook-Ads1-1200x675.jpg 1200w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p><strong>Seg\u00fan esta investigaci\u00f3n hemos sabido que el algoritmo no acaba de hacer bien la segmentaci\u00f3n de los anuncios de la red social ya que aparta y trata de forma diferente a ciertos grupos de personas<\/strong>. Y es que de poco vale que <a href=\"https:\/\/www.softonic.com\/articulos\/facebook-dejara-ver-como-las-marcas-usan-nuestros-datos-personales\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook nos deje ver c\u00f3mo las marcas<\/a> usan nuestros datos personales si despu\u00e9s nos muestra los <a href=\"https:\/\/www.softonic.com\/articulos\/cambiar-anuncios-facebook\" target=\"_blank\" rel=\"noopener noreferrer\">anuncios<\/a>\u00a0de forma aleatoria y discriminatoria.<\/p>\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_optimized,f_auto\/p\/144349b4-96d1-11e6-9e99-00163ed833e7\/2188764103\/facebook-logo.png\" alt=\"Facebook\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Facebook<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/facebook.softonic.com\/aplicaciones-web\" target=\"_self\" rel=\"noopener noreferrer\">Accede<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--90\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"90\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"9\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\">9<\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\">La red social m\u00e1s famosa<\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/facebook.softonic.com\/aplicaciones-web\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n<p>Ante este descubrimiento <strong>Facebook respondi\u00f3 a <a href=\"https:\/\/www.theverge.com\/2019\/4\/4\/18295190\/facebook-ad-delivery-housing-job-race-gender-bias-study-northeastern-upturn\" target=\"_blank\" rel=\"noopener noreferrer\">TheVerge<\/a> que estaban tratando de solucionar este sesgo y eliminar las categor\u00edas para que los anuncios dejen de ser discriminatorios<\/strong> y cambiar la segmentaci\u00f3n.<\/p>\n<p>Y es que no es la primera vez que Facebook tiene que responder por usar <a href=\"https:\/\/www.propublica.org\/article\/facebook-lets-advertisers-exclude-users-by-race\" target=\"_blank\" rel=\"noopener noreferrer\">anuncios que excluyen a personas<\/a>\u00a0seg\u00fan su color de piel y es que <strong>la red social sigue cometiendo acciones que la ponen en el punto de <a href=\"https:\/\/www.softonic.com\/articulos\/facebook-sigue-pagando-por-los-crimenes-del-pasado-y-continua-bajo-investigacion-judicial\" target=\"_blank\" rel=\"noopener noreferrer\">mira de la ley<\/a>. \u00bfDejar\u00e1 alg\u00fan d\u00eda de suceder?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Raro es el d\u00eda que no descubrimos alg\u00fan fallo de Facebook. Y es que parece que la red social se busca ella sola los problemas, si ya no era suficiente con pedir la contrase\u00f1a de nuestros correos o por sus fallos de seguridad y privacidad por los que pidi\u00f3 disculpas ahora descubrimos otro esc\u00e1ndalo. En &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/es\/un-estudio-demuestra-que-los-anuncios-de-facebook-pueden-ser-discriminatorios\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Un estudio demuestra que los anuncios de Facebook pueden ser discriminatorios&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9177,"featured_media":188620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[9317],"tags":[9402,9686,9366,9370,9332,9324,9328,9321],"usertag":[9305,9307,9314],"vertical":[],"content-category":[],"class_list":["post-188607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-android","tag-app-subdomain-redirectionfacebook","tag-facebook","tag-facebook-messenger","tag-multimedia","tag-navegacion-web","tag-redes-sociales","tag-seguridad","usertag-purchaser","usertag-purchaser-software","usertag-whatsapp"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/188607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/users\/9177"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/comments?post=188607"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/188607\/revisions"}],"predecessor-version":[{"id":369239,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/188607\/revisions\/369239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/media\/188620"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/media?parent=188607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/categories?post=188607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/tags?post=188607"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/usertag?post=188607"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/vertical?post=188607"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/content-category?post=188607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}