{"id":277899,"date":"2023-03-20T18:14:37","date_gmt":"2023-03-20T17:14:37","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=277899"},"modified":"2025-06-12T20:45:44","modified_gmt":"2025-06-12T18:45:44","slug":"nuevo-competidor-app-store-play-store-microsoft-pretende-lanzar-propia-tienda-apps-moviles","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/es\/nuevo-competidor-app-store-play-store-microsoft-pretende-lanzar-propia-tienda-apps-moviles\/","title":{"rendered":"\u00bfUn nuevo competidor para App Store y Play Store? Microsoft pretende lanzar su propia tienda de apps para m\u00f3viles"},"content":{"rendered":"\n<p><strong>Microsoft<\/strong> tiene fuertes ambiciones en el mundo tecnol\u00f3gico. Adem\u00e1s de anunciar recientemente el lanzamiento de <strong><a href=\"https:\/\/www.softonic.com\/articulos\/microsoft-365-copilot-ya-esta-aqui-y-trae-una-gran-novedad-business-chat\" target=\"_blank\" rel=\"noreferrer noopener\">Copilot<\/a><\/strong>, su nueva IA para <strong>Microsoft 365<\/strong>, y de <strong><a href=\"https:\/\/www.softonic.com\/articulos\/microsoft-lanza-power-platform\" target=\"_blank\" rel=\"noreferrer noopener\">Power Platform<\/a><\/strong>, una herramienta basada en IA que permitir\u00e1 a los desarrolladores crear nuevas aplicaciones, la compa\u00f1\u00eda tambi\u00e9n quiere tener su propia tienda de apps.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/e7c83350-96d9-11e6-af79-00163ed833e7\/2296076294\/microsoft-365-icon.png\" alt=\"Microsoft 365\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Microsoft 365<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/microsoft-365.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">DESCARGAR<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/microsoft-365.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p>En una entrevista al <a href=\"https:\/\/www.ft.com\/content\/7707705e-b288-4531-b30d-7fa993325018\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Financial Times<\/strong><\/a>, el actual CEO de Microsoft Gaming y director de Xbox, <strong>Phil Spencer<\/strong>, afirm\u00f3 que, gracias a la <a href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/es\/qanda_20_2349\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Ley de Mercados Digitales<\/strong> de la Uni\u00f3n Europea<\/a>, la empresa podr\u00eda al fin crear su propia tienda de apps para m\u00f3viles. La Ley del Mercado Digital, o DMA, entrar\u00e1 en vigor en marzo del a\u00f1o que viene y <strong>permitir\u00e1 a cualquier empresa crear sus propias tiendas de apps en los ecosistemas Android y Apple<\/strong>, acabando as\u00ed con el duopolio de App Store y de Play Store.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/2\/2023\/03\/Apple-App-Store-y-Google-Play-Store-1024x712.jpg\" alt=\"\" class=\"wp-image-277900\" \/><\/figure><\/div>\n\n\n\n<p>En la <a href=\"https:\/\/www.ft.com\/content\/7707705e-b288-4531-b30d-7fa993325018\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">entrevista<\/a> al Financial Times, Spencer declar\u00f3 lo siguiente: &#8220;Queremos estar en condiciones de ofrecer Xbox y contenidos, tanto nuestros como de terceros, en cualquier pantalla en la que alguien quiera jugar. Hoy en d\u00eda, no podemos hacer eso en los dispositivos m\u00f3viles, pero <strong>queremos encaminarnos hacia un mundo que creemos que vendr\u00e1<\/strong>, donde esos dispositivos estar\u00e1n abiertos&#8221;.<\/p>\n\n\n\n<p>Las intenciones de Microsoft de abrir una tienda de apps para m\u00f3viles no nos pillan de sorpresa. El pasado octubre, supimos gracias a la investigaci\u00f3n que llev\u00f3 a cabo sobre <a href=\"https:\/\/www.europapress.es\/economia\/noticia-microsoft-compra-activision-blizzard-mas-60000-millones-20220118150201.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">la compra de <strong>Activision Blizzard<\/strong><\/a> que la compa\u00f1\u00eda de Redmond tiene desde hace tiempo <a href=\"https:\/\/xbox.softonic.com\/articulos\/microsoft-compite-contra-google-play-store\" target=\"_blank\" rel=\"noreferrer noopener\">un plan para desarrollar una tienda para m\u00f3viles bajo la marca Xbox<\/a> y cuyo objetivo es competir con la Google Play Store y la App Store de Apple.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/e7c83350-96d9-11e6-af79-00163ed833e7\/2296076294\/microsoft-365-icon.png\" alt=\"Microsoft 365\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Microsoft 365<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/microsoft-365.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">DESCARGAR<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/microsoft-365.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p>Precisamente, este \u00faltimo ecosistema habr\u00eda sido uno de los mayores quebraderos de cabeza para Microsoft y su servicio de juego en la nube: <strong><a href=\"https:\/\/www.xbox.com\/es-ES\/play\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Xbox Cloud Gaming<\/a><\/strong>. Apple requiere que los usuarios descarguen los juegos que ofrece Microsoft a trav\u00e9s de su nube (algo que elimina precisamente la ventaja del servicio), por lo que la compa\u00f1\u00eda de Redmond <strong>comenz\u00f3 a recomendar que se jugara a trav\u00e9s del navegador Safari<\/strong> <a href=\"https:\/\/support.xbox.com\/en-US\/help\/games-apps\/cloud-gaming\/setup-cloud-gaming-apple\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">siguiendo una serie de pasos<\/a> (un proceso bastante tedioso para quien no quiera complicarse la vida).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan unas declaraciones de Phil Spencer, CEO de Microsoft Gaming, la compa\u00f1\u00eda de Redmond quiere lanzar una tienda de apps para m\u00f3viles propia.<\/p>\n","protected":false},"author":9256,"featured_media":277917,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[9317],"tags":[],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-277899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/277899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/users\/9256"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/comments?post=277899"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/277899\/revisions"}],"predecessor-version":[{"id":365596,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/277899\/revisions\/365596"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/media\/277917"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/media?parent=277899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/categories?post=277899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/tags?post=277899"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/usertag?post=277899"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/vertical?post=277899"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/content-category?post=277899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}