{"id":299815,"date":"2023-07-25T16:10:53","date_gmt":"2023-07-25T14:10:53","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=299815"},"modified":"2025-06-12T19:33:34","modified_gmt":"2025-06-12T17:33:34","slug":"cuantos-usuarios-tiene-spotify-en-2023","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/es\/cuantos-usuarios-tiene-spotify-en-2023\/","title":{"rendered":"\u00bfCu\u00e1ntos usuarios tiene Spotify en 2023?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Es una de las grandes preguntas en nuestra sociedad, siempre sedienta de datos curiosos. <strong>\u00bfCu\u00e1ntos usuarios tiene Spotify actualmente? <\/strong>Y lo m\u00e1s importante, cuantos usuarios son de pago y cuantos usan la tarifa gratuita. Hoy te respondemos.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/9b57653a-96d0-11e6-8952-00163ec9f5fa\/2935737074\/spotify-Download-spotify.jpg\" alt=\"Spotify\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Spotify<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/spotify.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\">DESCARGAR<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/spotify.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Spotify cuenta con 220 millones de suscriptores Premium y 551 millones de usuarios activos mensuales<\/strong>, seg\u00fan ha anunciado hoy la empresa en su \u00faltimo informe de resultados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto representa un aumento del 27% y el 17%, respectivamente, en comparaci\u00f3n con el mismo periodo del a\u00f1o anterior y supera las previsiones publicadas el trimestre pasado.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Thanks to the Spotify team for another strong quarter and for powering our remarkable growth: 118M MAU and 32M subs over the last twelve months. Encouraging to see this progress against what we laid out in June 2022 at Investor Day. <a href=\"https:\/\/t.co\/4XS2BKbZle\">pic.twitter.com\/4XS2BKbZle<\/a><\/p>&mdash; Daniel Ek (@eldsjal) <a href=\"https:\/\/twitter.com\/eldsjal\/status\/1683779366264745987?ref_src=twsrc%5Etfw\">July 25, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">La paradoja del streaming, m\u00e1s usuarios y m\u00e1s perdidas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pero aunque el n\u00famero de oyentes ha aumentado, Spotify informa de que est\u00e1 obteniendo menos ingresos de media de cada uno de ellos. En el comunicado de hoy, Spotify afirma que sus ingresos medios por usuario se sit\u00faan actualmente en 4,27 euros, lo que supone un descenso interanual del 6% y una ligera ca\u00edda en comparaci\u00f3n con los 4,32 \u20ac del trimestre pasado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El informe de resultados del segundo trimestre llega <a href=\"https:\/\/www.softonic.com\/articulos\/las-malas-noticias-no-paran-ahora-es-el-turno-de-spotify\" title=\"menos de 24 horas despu\u00e9s de que Spotify anunciara que subir\u00eda sus precios\">menos de 24 horas despu\u00e9s de que Spotify anunciara que subir\u00eda sus precios<\/a> en EE. UU. y otros mercados de todo el mundo, al igual que otras aplicaciones de m\u00fasica en streaming como Apple Music, Amazon Music, Tidal y <a href=\"https:\/\/www.softonic.com\/articulos\/el-streaming-no-deja-de-subir-otra-plataforma-mas-que-decide-subir-sus-precios\" title=\"YouTube Music Premium.\">YouTube Music Premium.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las subidas de precios de Spotify est\u00e1n claramente dise\u00f1adas para revertir la ca\u00edda de sus ingresos por usuario, aunque su impacto no ser\u00e1 visible hasta el pr\u00f3ximo trimestre.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How To Check How Many Hours You Have on Spotify 2023\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/3PXeaXKv3QQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mientras tanto, 2023 ha visto c\u00f3mo la empresa hac\u00eda varios recortes despu\u00e9s de que su consejero delegado, Daniel Ek, dijera que las prioridades de la empresa para el a\u00f1o eran &#8220;velocidad y eficiencia&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>En enero anunci\u00f3 el despido del 6% de su plantilla mundial<\/strong>, <a href=\"https:\/\/www.softonic.com\/articulos\/spotify-reduccion-de-plantilla\" title=\"unos 600 empleados\">unos 600 empleados<\/a>; en abril cerr\u00f3 Spotify Live, competidor de Clubhouse, y Heardle, competidor de Worldle; y en junio elimin\u00f3 otros 200 puestos de su divisi\u00f3n de podcasting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La empresa registr\u00f3 unas p\u00e9rdidas netas de 302 millones de euros este trimestre<\/strong>, frente a las p\u00e9rdidas de 125 millones de euros del mismo trimestre del a\u00f1o anterior.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/search?q=%24SPOT&amp;src=ctag&amp;ref_src=twsrc%5Etfw\">$SPOT<\/a> Spotify in one chart. ??<br><br>? More users.<br>\u26ab\ufe0f Same gross margin.<br><br>You can&#39;t offset poor unit economics with volume. <a href=\"https:\/\/t.co\/Oq197J5BCo\">pic.twitter.com\/Oq197J5BCo<\/a><\/p>&mdash; App Economy Insights (@EconomyApp) <a href=\"https:\/\/twitter.com\/EconomyApp\/status\/1683834311630553090?ref_src=twsrc%5Etfw\">July 25, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">No es especialmente sorprendente en una empresa que suele dar prioridad al crecimiento frente a los beneficios trimestrales, pero es evidente que est\u00e1 trabajando para reducir estas p\u00e9rdidas en el futuro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si la app m\u00e1s usada del sector audio tiene perdidas todos los trimestres, <strong>est\u00e1 claro que el modelo no funciona.<\/strong><\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/9b57653a-96d0-11e6-8952-00163ec9f5fa\/2935737074\/spotify-Download-spotify.jpg\" alt=\"Spotify\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Spotify<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/spotify.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\">DESCARGAR<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/spotify.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Algunos de los enlaces a\u00f1adidos en el art\u00edculo forman parte de campa\u00f1as de afiliaci\u00f3n y pueden representar beneficios para Softonic.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despu\u00e9s de subir los precios de las suscripciones en todo el mundo, Spotify ha dado n\u00fameros de cuantos usuarios tiene en la app, explicando cuantos pagan&#8230;<\/p>\n","protected":false},"author":9265,"featured_media":299847,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":2},"categories":[9317],"tags":[9673],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-299815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-app-subdomain-redirectionspotify"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/299815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/users\/9265"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/comments?post=299815"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/299815\/revisions"}],"predecessor-version":[{"id":362795,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/299815\/revisions\/362795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/media\/299847"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/media?parent=299815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/categories?post=299815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/tags?post=299815"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/usertag?post=299815"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/vertical?post=299815"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/content-category?post=299815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}