{"id":306683,"date":"2023-09-15T10:11:00","date_gmt":"2023-09-15T08:11:00","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=306683"},"modified":"2025-06-12T19:05:10","modified_gmt":"2025-06-12T17:05:10","slug":"whatsapp-va-a-comenzar-a-meternos-publicidad-en-nuestras-conversaciones-o-eso-aseguran-desde-el-financial-times","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/es\/whatsapp-va-a-comenzar-a-meternos-publicidad-en-nuestras-conversaciones-o-eso-aseguran-desde-el-financial-times\/","title":{"rendered":"WhatsApp va a comenzar a meternos publicidad en nuestras conversaciones&#8230; o eso aseguran desde el Financial Times"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Nos hemos despertado con una de las noticias m\u00e1s impactantes del a\u00f1o. <a href=\"https:\/\/www.softonic.com\/articulos\/newsletters-whatsapp-desarrollando-funcion-boletines-informativos\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"WhatsApp, la aplicaci\u00f3n de mensajer\u00eda m\u00e1s utilizada del mundo\">WhatsApp, la aplicaci\u00f3n de mensajer\u00eda m\u00e1s utilizada del mundo<\/a>, podr\u00eda mostrarnos anuncios mientras estamos chateando con nuestra madre.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/6b5a0468-96d1-11e6-bfc6-00163ec9f5fa\/2095394417\/whatsapp-logo\" alt=\"WhatsApp\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">WhatsApp<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/whatsapp.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">DESCARGAR<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/whatsapp.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La informaci\u00f3n ha sido filtrada por el <a href=\"https:\/\/www.ft.com\/content\/41f334a5-856c-4512-b550-eb6062036224\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Financial Times\">Financial Times<\/a>. En dicha noticia, el peri\u00f3dico americano asegura que WhatsApp est\u00e1 explorando una nueva funci\u00f3n que mostrar\u00eda anuncios en la aplicaci\u00f3n por primera vez en su historia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un movimiento que habr\u00eda causado controversia dentro de la empresa de Mark Zuckerberg, ya que la empresa matriz Meta busca monetizar el servicio de mensajer\u00eda m\u00e1s popular del mundo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">En WhatsApp no lo tiene claro&#8230; pero quieren probar<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">The moves have caused internal controversy due to fears of alienating users, said people familiar with the matter <a href=\"https:\/\/t.co\/wz1bwEKvXC\">https:\/\/t.co\/wz1bwEKvXC<\/a> <a href=\"https:\/\/t.co\/MivY51mjIu\">pic.twitter.com\/MivY51mjIu<\/a><\/p>&mdash; Financial Times (@FT) <a href=\"https:\/\/twitter.com\/FT\/status\/1702558849104830591?ref_src=twsrc%5Etfw\">September 15, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Los equipos de Meta han estado debatiendo si mostrar anuncios en las listas de conversaciones con los contactos en la pantalla de chat de WhatsApp, pero no se ha tomado la decisi\u00f3n definitiva. Sin embargo, el concepto ha sido debatido a alto nivel dentro de la empresa, explica el peri\u00f3dico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dos de las fuentes dijeron que Meta tambi\u00e9n est\u00e1 deliberando si cobrar una cuota de suscripci\u00f3n para utilizar la aplicaci\u00f3n sin publicidad<\/strong>, pero muchas personas de dentro est\u00e1n en contra de la medida.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de que <strong>WhatsApp fuera adquirida por Facebook por 19.000 millones de d\u00f3lares en 2014<\/strong>, su cofundador, Brian Action, hab\u00eda hecho campa\u00f1a de la app con el mensaje: &#8220;\u00a1Sin anuncios! \u00a1Sin juegos! Sin trucos&#8221;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Y ahora WhatsApp lo niega en p\u00fablico<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">This <a href=\"https:\/\/twitter.com\/FT?ref_src=twsrc%5Etfw\">@FT<\/a> story is false.  We aren&#39;t doing this.<br><br>Also it looks like you misspelled Brian&#39;s name&#8230; <a href=\"https:\/\/t.co\/Z47z9FC5yu\">https:\/\/t.co\/Z47z9FC5yu<\/a><\/p>&mdash; Will Cathcart (@wcathcart) <a href=\"https:\/\/twitter.com\/wcathcart\/status\/1702539750123647185?ref_src=twsrc%5Etfw\">September 15, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El m\u00e1ximo responsable de WhatsApp ha desmentido hoy viernes en informe del Financial Times <\/strong>que afirmaba que la plataforma de mensajer\u00eda propiedad de Meta estaba explorando la publicidad en su intento de aumentar los ingresos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Esta historia de @FT es falsa. No estamos haciendo esto&#8221;, dice el jefe de WhatsApp, Will Cathcart, <a href=\"https:\/\/www.softonic.com\/articulos\/twitter-va-a-cambiar-para-siempre-adios-a-la-red-social-que-todos-conocimos\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"en un post en X, red social antes conocida como Twitter.\">en un post en X, red social antes conocida como Twitter.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aunque no lo recuerdes, el origen de la app fue de pago<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si tienes unos cuantos a\u00f1os, recordar\u00e1s que WhatsApp intent\u00f3 hace una d\u00e9cada cobrar una tarifa simb\u00f3lica anual a todos sus usuarios<\/strong>, y si bien millones de personas tuvieron que pagar, la gran mayor\u00eda de usuarios no llegaron a efectuar el pago, ya que en la empresa acabaron decidiendo retirar la medida.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y no solo eso, <strong>para iOS, la aplicaci\u00f3n se clasific\u00f3 como app de pago desde el primer momento, ya que para su descarga los usuarios ten\u00edan que desembolsar 0,89 euros (0,79 en el momento del lanzamiento)<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, en otras plataformas como Android, Windows Phone, Blackberry y Nokia la descarga era gratuita.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/6b5a0468-96d1-11e6-bfc6-00163ec9f5fa\/2095394417\/whatsapp-logo\" alt=\"WhatsApp\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">WhatsApp<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/whatsapp.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">DESCARGAR<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/whatsapp.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Meta tambi\u00e9n est\u00e1 deliberando si cobrar una cuota de suscripci\u00f3n para utilizar la aplicaci\u00f3n sin publicidad, pero vamos a explicare la noticia poco a poco.<\/p>\n","protected":false},"author":9265,"featured_media":272649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":27},"categories":[9317],"tags":[9674],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-306683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-app-subdomain-redirectionwhatsapp"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/306683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/users\/9265"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/comments?post=306683"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/306683\/revisions"}],"predecessor-version":[{"id":361598,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/306683\/revisions\/361598"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/media\/272649"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/media?parent=306683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/categories?post=306683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/tags?post=306683"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/usertag?post=306683"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/vertical?post=306683"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/content-category?post=306683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}