{"id":309711,"date":"2023-10-10T09:40:07","date_gmt":"2023-10-10T07:40:07","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=309711"},"modified":"2025-06-12T18:51:47","modified_gmt":"2025-06-12T16:51:47","slug":"tim-cook-entrevista","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/es\/tim-cook-entrevista\/","title":{"rendered":"Tim Cook explica por qu\u00e9 Apple lanza un iPhone cada a\u00f1o, su compromiso personal con el medio ambiente y mucho m\u00e1s en una nueva entrevista"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En una reciente entrevista <a href=\"https:\/\/www.brut.media\/us\/science-and-technology\/tim-cook-speaks-to-brut-bc5fd23c-d951-4a9c-850f-55951d24f303\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">con Brut.<\/a> tras el lanzamiento del <a href=\"https:\/\/www.softonic.com\/articulos\/apple-lanza-iphone-15\">iPhone 15<\/a>, Tim Cook, CEO de Apple, <strong>abord\u00f3 diversos temas relacionados con la visi\u00f3n ecol\u00f3gica de la compa\u00f1\u00eda<\/strong> y su enfoque personal hacia el medio ambiente.<\/p>\n\n\n\n<!--more-->\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-m\/p\/aa0ea39a-3047-47be-9b3a-938ac771524a\/234379927\/ios-17-download-ios-17.jpg\" alt=\"iOS 17\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">iOS 17<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/ios-17.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\">Descargar<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/ios-17.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e1s all\u00e1 de las innovaciones tecnol\u00f3gicas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tim Cook inici\u00f3 la conversaci\u00f3n abordando una pregunta que muchos se han hecho a lo largo de los a\u00f1os: \u00bfRealmente necesitamos un nuevo iPhone cada a\u00f1o? Cook justifica este ritmo de lanzamiento aludiendo, en primer lugar, a que <strong>hay muchas personas que lo quieren<\/strong>, y en segundo lugar, al programa de intercambio de Apple, que permite a los usuarios canjear sus dispositivos antiguos. Si el tel\u00e9fono a\u00fan funciona, se revende; si no, se desmonta para extraer y reutilizar sus materiales en la fabricaci\u00f3n de nuevos iPhones. Esta estrategia, seg\u00fan Cook, proporciona un m\u00e9todo sostenible para satisfacer la demanda de nuevos dispositivos.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"2030 Status | Mother Nature | Apple\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/QNv9PRDIhes?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sobre c\u00f3mo ser\u00eda un iPhone dentro de dos o tres d\u00e9cadas, Cook no quiso comentar demasiado \u2014aunque <strong>est\u00e1 claro que sabe mucho m\u00e1s de lo que coment\u00f3<\/strong>\u2014. Sin embargo, garantiz\u00f3 que el dispositivo ser\u00eda neutro en carbono, lo que refleja el compromiso continuo de Apple con la sostenibilidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Luego, Cook abord\u00f3 los comentarios acerca de las pr\u00e1cticas medioambientales de Apple. Ante las acusaciones de &#8220;greenwashing&#8221; (o lavado verde, una t\u00e1ctica de marketing donde las empresas exageran sus pr\u00e1cticas ecol\u00f3gicas), Cook defendi\u00f3 firmemente la integridad de Apple. Cit\u00f3 varios ejemplos espec\u00edficos, como la <strong>reducci\u00f3n del uso de transporte a\u00e9reo a favor del mar\u00edtimo, la disminuci\u00f3n del tama\u00f1o de los envoltorios<\/strong> y la eliminaci\u00f3n de pl\u00e1sticos. Estas medidas \u2014junto al paso al <a href=\"https:\/\/www.softonic.com\/articulos\/finewoven-apple-microscopio\">FineWoven<\/a>\u2014 son claros testimonios de la seriedad con la que Apple aborda su responsabilidad medioambiental.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, pero no menos importante, el CEO de Apple tambi\u00e9n <strong>comparti\u00f3 su enfoque personal hacia la protecci\u00f3n del medio ambiente<\/strong>. Revel\u00f3 que conduce un coche el\u00e9ctrico, evita el uso de pl\u00e1sticos, recicla y composta. No, no ha comentado qu\u00e9 coche concreto conduce. En este campo, nunca ha sido fotografiado con un veh\u00edculo el\u00e9ctrico, aunque s\u00ed se sabe que en 2014 conduc\u00eda un BMW de la serie 5 hace algunos a\u00f1os.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-m\/p\/aa0ea39a-3047-47be-9b3a-938ac771524a\/234379927\/ios-17-download-ios-17.jpg\" alt=\"iOS 17\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">iOS 17<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/ios-17.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\">Descargar<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/ios-17.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La entrevista completa con Tim Cook est\u00e1 disponible en el sitio web de Brut. y ofrece una visi\u00f3n m\u00e1s profunda y contada de forma personal del compromiso de Apple con el planeta. Lo que queda claro es que, m\u00e1s all\u00e1 de las innovaciones tecnol\u00f3gicas, la sostenibilidad y el compromiso medioambiental est\u00e1n firmemente arraigados en la visi\u00f3n de la compa\u00f1\u00eda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lo que queda claro es que, m\u00e1s all\u00e1 de las innovaciones tecnol\u00f3gicas, la sostenibilidad y el compromiso medioambiental est\u00e1n firmemente arraigados en la visi\u00f3n de la compa\u00f1\u00eda.<\/p>\n","protected":false},"author":9262,"featured_media":309715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":1},"categories":[9317],"tags":[],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-309711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/309711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/users\/9262"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/comments?post=309711"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/309711\/revisions"}],"predecessor-version":[{"id":361007,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/309711\/revisions\/361007"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/media\/309715"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/media?parent=309711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/categories?post=309711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/tags?post=309711"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/usertag?post=309711"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/vertical?post=309711"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/content-category?post=309711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}