{"id":309785,"date":"2023-10-10T17:37:39","date_gmt":"2023-10-10T15:37:39","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=309785"},"modified":"2025-06-12T18:51:28","modified_gmt":"2025-06-12T16:51:28","slug":"los-metaversos-ya-no-estan-tan-de-moda-ahora-las-ia-son-la-prioridad-numero-1-de-las-empresas","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/es\/los-metaversos-ya-no-estan-tan-de-moda-ahora-las-ia-son-la-prioridad-numero-1-de-las-empresas\/","title":{"rendered":"Los metaversos ya no est\u00e1n (tan) de moda: ahora las IA son la prioridad n\u00famero 1 de las empresas"},"content":{"rendered":"\n<p>Que a d\u00eda de hoy las <strong>inteligencias artificiales<\/strong> sean de gran relevancia para much\u00edsimas personas no es ning\u00fan secreto, precisamente. Desde que <strong><a href=\"https:\/\/www.softonic.com\/articulos\/la-mayor-limitacion-de-chatgpt-acaba-de-desaparecer-con-todo-lo-que-conlleva\">ChatGPT<\/a><\/strong>, la IA de <strong>OpenAI<\/strong>, comenz\u00f3 a hacerse popular, han ido apareciendo cada vez m\u00e1s inteligencias artificiales de todo tipo, muchas de ellas creadas por empresas tecnol\u00f3gicas de renombre, como <strong><a href=\"https:\/\/www.softonic.com\/articulos\/mas-problemas-para-microsoft-la-torres-gemelas-esquivan-la-censura-de-bing\">Microsoft<\/a><\/strong>, <strong><a href=\"https:\/\/www.softonic.com\/articulos\/google-no-olvida-ahora-google-bard-sera-capaz-de-recordar\">Google<\/a><\/strong> y <strong><a href=\"https:\/\/www.softonic.com\/articulos\/meta-pagara-una-burrada-de-dinero-a-varios-creadores-de-contenido-con-los-que-colabora-para-crear-chatbots-ia\">Meta<\/a><\/strong>.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/47ef1772-2a82-4750-b97a-354b13dbd112\/3647786732\/chatgpt-ChatGPT-icon.png\" alt=\"ChatGPT\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">ChatGPT<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/chatgpt.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\">DESCARGAR<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/chatgpt.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p>Ahora, un <a href=\"https:\/\/kpmg.com\/us\/en\/articles\/2023\/kpmg-2023-us-ceo-outlook.html\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">nuevo estudio<\/a> revela que m\u00e1s de dos tercios de los CEO estadounidenses consideran que <strong>invertir en las IA generativas es una de las principales prioridades de sus compa\u00f1\u00edas<\/strong>. La encuesta llevada a cabo por la empresa <strong>KPMG<\/strong> consult\u00f3 a <strong>400 CEO de compa\u00f1\u00edas muy diversas de Estados Unidos<\/strong>.<\/p>\n\n\n\n<p>&#8220;Esto no es una exageraci\u00f3n&#8221;, declar\u00f3 <strong>Paul Knopp<\/strong>, presidente de KPMG US, a <strong><a href=\"https:\/\/finance.yahoo.com\/news\/ai-is-a-top-investment-priority-for-ceos-kpmg-survey-170042986.html\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Yahoo Finance<\/a><\/strong>. &#8220;Ser\u00e1 disruptivo, y los CEO est\u00e1n prestando mucha atenci\u00f3n&#8221;. Y no es para menos: en esta \u00faltima semana, <a href=\"https:\/\/www.anthropic.com\/index\/anthropic-amazon\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"><strong>Amazon<\/strong> invirti\u00f3 4.000 millones de d\u00f3lares en <strong>Anthropic<\/strong><\/a>, una startup de IA; <a href=\"https:\/\/www.softonic.com\/articulos\/los-nuevos-stickers-de-meta-creados-por-ia-estan-desatando-el-caos\">Meta ha lanzado nuevas y muy diversas herramientas IA generativas<\/a>, y <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2023-10-03\/zoom-adds-features-like-docs-in-bid-to-compete-with-microsoft\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"><strong>Zoom<\/strong> ha anunciado nuevos productos IA<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"756\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/2\/2023\/10\/Graficos-KPMG-inversion-CEO-en-IA-1024x756.jpg\" alt=\"\" class=\"wp-image-309816\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2023\/10\/Graficos-KPMG-inversion-CEO-en-IA-1024x756.jpg 1024w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2023\/10\/Graficos-KPMG-inversion-CEO-en-IA-300x221.jpg 300w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2023\/10\/Graficos-KPMG-inversion-CEO-en-IA-768x567.jpg 768w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2023\/10\/Graficos-KPMG-inversion-CEO-en-IA-150x111.jpg 150w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2023\/10\/Graficos-KPMG-inversion-CEO-en-IA.jpg 1084w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Seg\u00fan <strong><a href=\"https:\/\/www.goldmansachs.com\/intelligence\/pages\/ai-investment-forecast-to-approach-200-billion-globally-by-2025.html\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Goldman Sachs<\/a><\/strong>, estas inversiones en las inteligencias artificiales ir\u00e1n cada vez a m\u00e1s, aceler\u00e1ndose con gran rapidez en los pr\u00f3ximos meses y <strong>ascendiendo a unos 200.000 millones de d\u00f3lares en todo el mundo de cara a 2025<\/strong>. El grupo de inversi\u00f3n tambi\u00e9n predice que, a largo plazo, las inversiones relacionadas con las IA <strong>llegar\u00e1n a un m\u00e1ximo del 4 por ciento del PIB estadounidense<\/strong>.<\/p>\n\n\n\n<p>Eso s\u00ed, estas inversiones tardar\u00e1n seguramente alg\u00fan tiempo en dar sus frutos. La encuesta de KPMG tambi\u00e9n revela que el 62 por ciento de los CEO esperan ver el rendimiento de sus inversiones en IA <strong>en un plazo de tres a cinco a\u00f1os<\/strong>, mientras que el 21 por ciento espera obtenerlo en tan solo uno a tres a\u00f1os.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/47ef1772-2a82-4750-b97a-354b13dbd112\/3647786732\/chatgpt-ChatGPT-icon.png\" alt=\"ChatGPT\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">ChatGPT<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/chatgpt.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\">DESCARGAR<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/chatgpt.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p>&#8220;Las inversiones en IA se encuentran todav\u00eda en una fase bastante incipiente, y <strong>las inversiones actuales se centran en gran medida en la ideaci\u00f3n<\/strong>&#8220;, a\u00f1ade Knopp. &#8220;Vamos a ver cada vez m\u00e1s casos de uso de las IA generativa en muchos sectores diferentes. Ser\u00e1 disruptiva, y eso se ve reflejado en nuestra encuesta a los CEO&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una encuesta realizada por la empresa KPMG a 400 CEO de compa\u00f1\u00edas estadounidenses revela la gran importancia de la IA en sus inversiones.<\/p>\n","protected":false},"author":9256,"featured_media":309826,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":1},"categories":[9317],"tags":[],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-309785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/309785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/users\/9256"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/comments?post=309785"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/309785\/revisions"}],"predecessor-version":[{"id":360993,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/309785\/revisions\/360993"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/media\/309826"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/media?parent=309785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/categories?post=309785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/tags?post=309785"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/usertag?post=309785"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/vertical?post=309785"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/content-category?post=309785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}