{"id":311706,"date":"2023-10-24T13:40:59","date_gmt":"2023-10-24T11:40:59","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=311706"},"modified":"2025-06-12T18:43:49","modified_gmt":"2025-06-12T16:43:49","slug":"quien-lo-iba-a-decir-a-spotify-le-sale-la-jugada-de-subir-los-precios","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/es\/quien-lo-iba-a-decir-a-spotify-le-sale-la-jugada-de-subir-los-precios\/","title":{"rendered":"\u00bfQui\u00e9n lo iba a decir? A Spotify le sale la jugada de subir los precios"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Si hay una aplicaci\u00f3n musical que destaca por encima de todas las dem\u00e1s, esa es Spotify. <strong>La app del logo verde ha conseguido mantenerse en lo alto del pod\u00eda durante m\u00e1s de una d\u00e9cada<\/strong>, pese a los esfuerzos de Apple Music o YouTube Music. <a href=\"https:\/\/www.softonic.com\/articulos\/cuantos-usuarios-tiene-spotify-en-2023\" target=\"_blank\" rel=\"noopener\" title=\"Y, tras los datos del tercer trimestre de 2023, la cosa parece que no va a  cambiar.\">Y, tras los datos del tercer trimestre de 2023, la cosa parece que no va a  cambiar.<\/a><\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/9b57653a-96d0-11e6-8952-00163ec9f5fa\/2935737074\/spotify-Download-spotify.jpg\" alt=\"Spotify\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Spotify<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/spotify.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\">DESCARGAR<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/spotify.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El n\u00famero de personas que pagan por Spotify Premium aument\u00f3 un 3% hasta alcanzar los 226 millones de usuarios de pago.<\/strong> Esto se traduce en m\u00e1s gente pagando y pagando una cuota algo superior. Todo son buenas noticias en Spotify.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Los usuarios activos mensuales (MAU) de Spotify tambi\u00e9n aumentaron hasta los 574 millones <\/strong>a d\u00eda 30 de septiembre, un 4% m\u00e1s que el trimestre anterior. <a href=\"https:\/\/newsroom.spotify.com\/2023-10-24\/spotify-reports-third-quarter-2023-earnings\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Ambos aumentos superaron ligeramente las previsiones de Spotify.\">Ambos aumentos superaron ligeramente las previsiones de Spotify.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/2\/2023\/10\/Resultados-de-Spotify-2023-1-1024x576.jpg\" alt=\"\" class=\"wp-image-311710\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2023\/10\/Resultados-de-Spotify-2023-1-1024x576.jpg 1024w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2023\/10\/Resultados-de-Spotify-2023-1-300x169.jpg 300w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2023\/10\/Resultados-de-Spotify-2023-1-768x433.jpg 768w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2023\/10\/Resultados-de-Spotify-2023-1-800x450.jpg 800w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2023\/10\/Resultados-de-Spotify-2023-1-664x374.jpg 664w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2023\/10\/Resultados-de-Spotify-2023-1-238x134.jpg 238w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2023\/10\/Resultados-de-Spotify-2023-1-436x246.jpg 436w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2023\/10\/Resultados-de-Spotify-2023-1-370x208.jpg 370w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2023\/10\/Resultados-de-Spotify-2023-1-304x170.jpg 304w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2023\/10\/Resultados-de-Spotify-2023-1-150x84.jpg 150w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2023\/10\/Resultados-de-Spotify-2023-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Unos n\u00fameros que apoyan la direcci\u00f3n de Spotify<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si comparamos el rendimiento interanual, los suscriptores Premium aumentaron un 16%, mientras que los MAU aumentaron un 26%. Spotify afirma que el crecimiento neto de usuarios activos mensuales fue el segundo mayor aumento del tercer trimestre de su historia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las \u00faltimas cifras de suscriptores de Spotify se han dado a conocer como parte del informe de resultados de hoy, que cubre los tres meses que finalizaron el 30 de septiembre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A mediados del trimestre, a finales de julio, la empresa anunci\u00f3 una subida de precios,<a href=\"https:\/\/www.softonic.com\/articulos\/las-malas-noticias-no-paran-ahora-es-el-turno-de-spotify\" target=\"_blank\" rel=\"noopener\" title=\" la primera de Spotify en Estados Unidos desde su lanzamiento hace m\u00e1s de una d\u00e9cada\"> la primera de Spotify en Estados Unidos desde su lanzamiento hace m\u00e1s de una d\u00e9cada<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"zxx\" dir=\"ltr\"><a href=\"https:\/\/t.co\/9GGqbZA4YR\">https:\/\/t.co\/9GGqbZA4YR<\/a><\/p>&mdash; Daniel Ek (@eldsjal) <a href=\"https:\/\/twitter.com\/eldsjal\/status\/1716760604445167808?ref_src=twsrc%5Etfw\">October 24, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El precio de la suscripci\u00f3n est\u00e1ndar a Spotify Premium subi\u00f3 un d\u00f3lar, hasta 10,99 d\u00f3lares. <\/strong>Otros mercados y planes de suscripci\u00f3n como Duo, Family y Student tambi\u00e9n experimentaron subidas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En conjunto,<strong> Spotify registr\u00f3 un beneficio de 65 millones de euros<\/strong> en el \u00faltimo trimestre, frente a las p\u00e9rdidas de 166 millones de euros del a\u00f1o anterior. Los ingresos de explotaci\u00f3n fueron de 32 millones de euros, frente a una p\u00e9rdida de explotaci\u00f3n de 228 millones de euros en el mismo trimestre del a\u00f1o anterior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spotify ha registrado p\u00e9rdidas trimestrales con frecuencia, ya que <strong>tradicionalmente ha dado prioridad al crecimiento frente a los beneficios trimestrales.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez m\u00e1s, el \u00faltimo informe de resultados de <a href=\"https:\/\/www.softonic.com\/articulos\/la-suscripcion-superexclusiva-de-20-euros-de-spotify-al-mes-es-real\" target=\"_blank\" rel=\"noopener\" title=\"Spotify no contiene informaci\u00f3n sobre cu\u00e1ndo podr\u00eda lanzarse su largamente prometida opci\u00f3n de streaming sin p\u00e9rdidas\">Spotify no contiene informaci\u00f3n sobre cu\u00e1ndo podr\u00eda lanzarse su largamente prometida opci\u00f3n de streaming sin p\u00e9rdidas<\/a>. Pero esa es otra historia.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/9b57653a-96d0-11e6-8952-00163ec9f5fa\/2935737074\/spotify-Download-spotify.jpg\" alt=\"Spotify\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Spotify<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/spotify.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\">DESCARGAR<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/spotify.softonic.com\/iphone\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Spotify aument\u00f3 el precio de Premium de 9,99 a 10,99 d\u00f3lares, lo que ayud\u00f3 a la empresa a obtener unos beneficios trimestrales poco habituales.<\/p>\n","protected":false},"author":9265,"featured_media":311708,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":1},"categories":[9317],"tags":[9673],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-311706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-app-subdomain-redirectionspotify"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/311706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/users\/9265"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/comments?post=311706"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/311706\/revisions"}],"predecessor-version":[{"id":360646,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/311706\/revisions\/360646"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/media\/311708"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/media?parent=311706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/categories?post=311706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/tags?post=311706"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/usertag?post=311706"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/vertical?post=311706"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/content-category?post=311706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}