{"id":325613,"date":"2024-01-31T10:55:05","date_gmt":"2024-01-31T09:55:05","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=325613"},"modified":"2024-08-08T19:14:42","modified_gmt":"2024-08-08T17:14:42","slug":"macbook-air-jony-ive","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/es\/macbook-air-jony-ive\/","title":{"rendered":"Apple por poco elimina el MacBook Air: lo quer\u00eda Jony Ive"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En el mundo tecnol\u00f3gico, pocas empresas generan tanto impacto como Apple, y sus decisiones respecto a productos y servicios son siempre de gran inter\u00e9s y generan debate. Al hilo de ello, <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-vergecast\/id430333725?i=1000642752119\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">en un episodio<\/a> del podcast The Vergecast, el periodista Walt Mossberg revel\u00f3 una informaci\u00f3n bastante sorprendente: Jony Ive, ex jefe de dise\u00f1o en Apple, ten\u00eda la intenci\u00f3n de eliminar completamente la l\u00ednea del MacBook Air. Seg\u00fan Mossberg, quien cita una fuente de alto nivel dentro de Apple, <strong>Ive buscaba simplificar la gama de port\u00e1tiles de la compa\u00f1\u00eda, concentr\u00e1ndose \u00fanicamente en el MacBook Pro<\/strong>.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/3fcfd53d-6233-4b22-a08d-6a57d0a85111\/3228077087\/apple-tv-logo\" alt=\"Apple TV+\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Apple TV+<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-sponsored\" href=\"https:\/\/apple.co\/4ahEAXk\" target=\"_blank\" rel=\"noopener noreferrer sponsored\">SUSCR\u00cdBETE<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-sponsored\" href=\"https:\/\/apple.co\/4ahEAXk\" target=\"_blank\" rel=\"noopener noreferrer sponsored\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 habr\u00eda pasado con los port\u00e1tiles de Apple?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La propuesta de Ive era audaz: crear un MacBook Pro tan ligero y delgado, o incluso m\u00e1s, que el MacBook Air. Este movimiento, seg\u00fan \u00e9l, beneficiar\u00eda la l\u00ednea de productos de Apple, haci\u00e9ndola m\u00e1s sencilla, sin contar con que generar\u00eda ingresos con un MacBook Pro de mayor precio. La idea, sin embargo, iba en contra de la filosof\u00eda de Steve Jobs, quien siempre abog\u00f3 por mantener dos l\u00edneas de productos diferenciadas: <strong>una para el consumidor general y otra para profesionales<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Introducing MacBook Air 15\u201d | Apple\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/0okuAwqTHs0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La tensi\u00f3n entre el equipo de dise\u00f1o liderado por Ive y el lado de ingenier\u00eda y gesti\u00f3n de productos de Apple fue palpable. Este \u00faltimo grupo defend\u00eda la importancia del MacBook Air, argumentando su \u00e9xito en ventas y su relevancia en el mercado. Finalmente, esta visi\u00f3n prevaleci\u00f3 y se lanz\u00f3 una actualizaci\u00f3n del MacBook Air en 2018.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/3fcfd53d-6233-4b22-a08d-6a57d0a85111\/3228077087\/apple-tv-logo\" alt=\"Apple TV+\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Apple TV+<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-sponsored\" href=\"https:\/\/apple.co\/4ahEAXk\" target=\"_blank\" rel=\"noopener noreferrer sponsored\">SUSCR\u00cdBETE<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-sponsored\" href=\"https:\/\/apple.co\/4ahEAXk\" target=\"_blank\" rel=\"noopener noreferrer sponsored\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A pesar de que esta historia proviene de una sola fuente \u2014como comenta Mossberg\u2014 y podr\u00eda carecer de la rigurosidad period\u00edstica habitual, plantea un interesante &#8220;qu\u00e9 hubiera pasado&#8221; en la historia de Apple. Ive abandon\u00f3 la empresa al a\u00f1o siguiente, y aunque no se afirma que esta decisi\u00f3n estuviera directamente relacionada con el desenlace de esta disputa, s\u00ed marca un punto de inflexi\u00f3n en la estrategia de producto de Apple. Mientras <a href=\"https:\/\/www.softonic.com\/articulos\/nuevos-ipad-marzo?rebuild=1&amp;ex=RAMP-1640.0\" title=\"\">esperamos un nuevo MacBook Air<\/a> pronto, <strong>\u00bfhabr\u00edamos aceptado un \u00fanico modelo de MacBook?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ive buscaba simplificar la gama de port\u00e1tiles de la compa\u00f1\u00eda, concentr\u00e1ndose \u00fanicamente en el MacBook Pro.<\/p>\n","protected":false},"author":9262,"featured_media":325614,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":2},"categories":[9317],"tags":[],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-325613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Ive buscaba simplificar la gama de 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