{"id":326976,"date":"2024-02-28T11:16:51","date_gmt":"2024-02-28T10:16:51","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=326976"},"modified":"2024-08-08T19:01:43","modified_gmt":"2024-08-08T17:01:43","slug":"esta-google-pagando-a-editores-para-escribir-contenido-con-inteligencia-artificial-eso-parece","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/es\/esta-google-pagando-a-editores-para-escribir-contenido-con-inteligencia-artificial-eso-parece\/","title":{"rendered":"\u00bfEst\u00e1 Google pagando a editores para escribir contenido con inteligencia artificial? Eso parece"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Google ha llegado a acuerdos con algunos editores para que <a href=\"https:\/\/www.softonic.com\/articulos\/google-quiere-convencer-de-la-ia-a-empresas-y-ong-de-esta-forma\" target=\"_blank\" rel=\"noopener\" title=\"utilicen sus nuevas herramientas de inteligencia artificial\">utilicen sus nuevas herramientas de inteligencia artificial<\/a> generativa en la redacci\u00f3n de art\u00edculos.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/dcc4d6af-b3e7-48ec-96e2-c65903f60bca\/907894193\/gemini-google-logo\" alt=\"Gemini\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Gemini<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/gemini-google.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">DESCARGAR<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/gemini-google.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Los acuerdos, que al parecer ascienden a decenas de miles de d\u00f3lares al a\u00f1o, forman parte de la Iniciativa de Noticias de Google (GNI)<\/strong>, un programa de seis a\u00f1os de antig\u00fcedad que financia proyectos de alfabetizaci\u00f3n medi\u00e1tica, herramientas de comprobaci\u00f3n de hechos y otros recursos para las redacciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, el paso a las herramientas de publicaci\u00f3n de IA generativa supondr\u00eda un paso nuevo, y probablemente controvertido, para la empresa.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Google launched a private program for a handful of independent publishers last month, providing the news organizations with beta access to an unreleased generative artificial intelligence platform in exchange for receiving analytics and feedback. <a href=\"https:\/\/t.co\/ZCn3pox7xa\">https:\/\/t.co\/ZCn3pox7xa<\/a><\/p>&mdash; ADWEEK (@Adweek) <a href=\"https:\/\/twitter.com\/Adweek\/status\/1762491809190621645?ref_src=twsrc%5Etfw\">February 27, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Para qu\u00e9 se usa la IA y por qu\u00e9 paga Google porque la usen terceros<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.adweek.com\/media\/google-paying-publishers-unreleased-gen-ai\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Seg\u00fan Adweek\">Seg\u00fan Adweek<\/a><strong>, el programa se dirige actualmente a un &#8220;pu\u00f1ado&#8221; de peque\u00f1os editores.<\/strong> &#8220;Las herramientas beta permiten a los editores con pocos recursos crear contenidos agregados de forma m\u00e1s eficiente indexando informes publicados recientemente y generados por otras organizaciones, como agencias gubernamentales y medios de noticias vecinos, para luego resumirlos y publicarlos como un nuevo art\u00edculo&#8221;, informa Adweek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No est\u00e1 claro cu\u00e1nto se paga exactamente a los editores en virtud del acuerdo, aunque Adweek dice que es una &#8220;suma de cinco cifras&#8221; al a\u00f1o. <strong>A cambio, los medios se comprometen a publicar al menos tres art\u00edculos al d\u00eda, un bolet\u00edn semanal y una campa\u00f1a de marketing mensual con estas herramientas.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Google is testing a new A.I. tool that writes news articles\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/bOSoC6OtOiE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Al parecer, los editores que participan en el programa no est\u00e1n obligados a revelar el uso que hacen de la IA, ni se informa a los sitios web agregados de que sus contenidos se utilizan para crear art\u00edculos escritos con IA en otros sitios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eso s\u00ed, los textos generados por la IA utilizan un sistema de codificaci\u00f3n por colores para indicar la fiabilidad de cada secci\u00f3n del texto y ayudar a los editores humanos a revisar el contenido antes de publicarlo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En una declaraci\u00f3n a Adweek, la empresa declar\u00f3 que estaba &#8220;en las primeras fases de exploraci\u00f3n de ideas para proporcionar potencialmente herramientas basadas en IA que ayuden a los periodistas en su trabajo&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El portavoz a\u00f1adi\u00f3 que las herramientas de IA <\/strong>&#8220;no pretenden, ni pueden, sustituir el papel esencial que los periodistas tienen en la presentaci\u00f3n de informes, la creaci\u00f3n y la comprobaci\u00f3n de los hechos de sus art\u00edculos&#8221;.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/dcc4d6af-b3e7-48ec-96e2-c65903f60bca\/907894193\/gemini-google-logo\" alt=\"Gemini\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Gemini<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/gemini-google.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">DESCARGAR<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/gemini-google.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>No est\u00e1 claro qu\u00e9 saca Google de este acuerdo, aunque no ser\u00eda la primera empresa tecnol\u00f3gica que paga a las redacciones por utilizar herramientas propias.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque el programa GNI parece una prueba,<strong> es probable que suscite un nuevo escrutinio sobre el uso de herramientas de IA generativa por parte de los editores.<\/strong> Publicaciones como CNET y Sports Illustrated han sido muy criticadas por intentar hacer pasar art\u00edculos escritos por IA por art\u00edculos escritos por humanos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los acuerdos, que al parecer ascienden a decenas de miles de d\u00f3lares al a\u00f1o, forman parte de la Iniciativa de Noticias de Google (GNI)&#8230;<\/p>\n","protected":false},"author":9265,"featured_media":326160,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":1},"categories":[9317],"tags":[10611],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-326976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-inteligencia-artificial"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/326976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/users\/9265"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/comments?post=326976"}],"version-history":[{"count":0,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/326976\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/media\/326160"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/media?parent=326976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/categories?post=326976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/tags?post=326976"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/usertag?post=326976"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/vertical?post=326976"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/content-category?post=326976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}