{"id":330714,"date":"2024-04-22T13:26:47","date_gmt":"2024-04-22T11:26:47","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=330714"},"modified":"2024-08-08T18:40:58","modified_gmt":"2024-08-08T16:40:58","slug":"tiktok-shop-se-mete-en-el-lujo-de-segunda-mano","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/es\/tiktok-shop-se-mete-en-el-lujo-de-segunda-mano\/","title":{"rendered":"TikTok Shop se mete en el lujo de segunda mano"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">TikTok Shop, el mercado de comercio social de TikTok, lanza una categor\u00eda de lujo de segunda mano en el Reino Unido. Este negocio ya existe en TikTok Shop U.S. desde hace m\u00e1s de seis meses&#8230; <a href=\"https:\/\/www.softonic.com\/articulos\/venta-forzosa-prohibicion-total-estados-unidos-ultimatum-joe-biden-tiktok\" target=\"_blank\" rel=\"noopener\" title=\"aunque all\u00ed tienen problemas muy serios.\">aunque all\u00ed tienen problemas muy serios.<\/a><\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/25d01a14-3485-42e7-a253-e5050ac51dd1\/1217029392\/tik-tok-Download-Tiktok.jpg\" alt=\"TikTok\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">TikTok<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/tik-tok.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">DESCARGAR<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/tik-tok.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La nueva categor\u00eda permite a los clientes del Reino Unido comprar ropa de segunda mano de alta gama, bolsos de dise\u00f1o y otros accesorios,<\/strong> todo ello sin salir de la aplicaci\u00f3n TikTok. Por el momento, solo est\u00e1n disponibles cinco marcas brit\u00e1nicas: Sellier, Luxe Collective, Sign of the Times, HardlyEverWornIt y Break Archive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde el lanzamiento de TikTok Shop en 2022, <strong>la plataforma ha vendido productos por valor de 1.000 millones de d\u00f3lares o m\u00e1s<\/strong>. Sin embargo, a pesar de su \u00e9xito, algunos sostienen que TikTok Shop est\u00e1 arruinando la aplicaci\u00f3n para compartir v\u00eddeos cortos, alegando que las falsificaciones y los productos de mala calidad est\u00e1n inundando el mercado.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">TikTok Shop expands its secondhand luxury fashion offering to the UK <a href=\"https:\/\/t.co\/YQRBIayPYg\">https:\/\/t.co\/YQRBIayPYg<\/a><\/p>&mdash; TechCrunch (@TechCrunch) <a href=\"https:\/\/twitter.com\/TechCrunch\/status\/1782184122305163418?ref_src=twsrc%5Etfw\">April 21, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Las falsificaciones son el mayor riesgo a la hora de comprar art\u00edculos de lujo de segunda mano en Internet<\/strong>, e incluso los mayores gigantes del comercio electr\u00f3nico se enfrentan a problemas de autenticidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como todos los mercados de reventa, <strong>TikTok Shop tiene una pol\u00edtica antifalsificaciones que garantiza el reembolso \u00edntegro<\/strong> si se demuestra que un vendedor ha vendido un producto falsificado. Bloomberg ha informado recientemente de que la empresa est\u00e1 en conversaciones con LVMH para ayudar a combatir las falsificaciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Todas las marcas de segunda mano en TikTok Shop U.S. deben tener certificados de terceros autenticadores<\/strong>. Para ello TikTok se asoci\u00f3 con los servicios de autenticaci\u00f3n Entrupy y Real Authentication para garantizar que los bolsos de dise\u00f1o de la plataforma son aut\u00e9nticos.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/25d01a14-3485-42e7-a253-e5050ac51dd1\/1217029392\/tik-tok-Download-Tiktok.jpg\" alt=\"TikTok\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">TikTok<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/tik-tok.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">DESCARGAR<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/tik-tok.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Por su parte, un portavoz de TikTok dijo a TechCrunch que las cinco marcas brit\u00e1nicas tienen su propio proceso de autenticaci\u00f3n. <strong>No han querido decir cu\u00e1ndo empezar\u00e1 a aceptar otras marcas de segunda mano.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El lanzamiento de la categor\u00eda de lujo de segunda mano de <strong>TikTok Shop es un movimiento estrat\u00e9gico<\/strong> para aprovechar el creciente mercado de art\u00edculos de lujo de segunda mano.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El lanzamiento de la categor\u00eda de lujo de segunda mano de TikTok Shop es un movimiento estrat\u00e9gico para aprovechar el creciente mercado de art\u00edculos.<\/p>\n","protected":false},"author":9265,"featured_media":330715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":1},"categories":[9317],"tags":[9571,9633],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-330714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-tik-tok","tag-tiktok"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/330714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/users\/9265"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/comments?post=330714"}],"version-history":[{"count":0,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/330714\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/media\/330715"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/media?parent=330714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/categories?post=330714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/tags?post=330714"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/usertag?post=330714"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/vertical?post=330714"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/content-category?post=330714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}