{"id":333895,"date":"2024-06-07T15:59:17","date_gmt":"2024-06-07T13:59:17","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=333895"},"modified":"2025-06-12T16:58:38","modified_gmt":"2025-06-12T14:58:38","slug":"el-verificado-de-meta-llega-a-whatsapp-business-pero-solo-a-algunas-regiones","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/es\/el-verificado-de-meta-llega-a-whatsapp-business-pero-solo-a-algunas-regiones\/","title":{"rendered":"El verificado de Meta llega a WhatsApp Business, pero solo a algunas regiones"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Meta<\/strong> ha lanzado su programa <strong>Meta Verified<\/strong> para los usuarios de <strong>WhatsApp Business<\/strong> en <strong>Brasil, India, Indonesia y Colombia<\/strong>, con planes de suscripci\u00f3n que van <strong>desde los 14 d\u00f3lares al mes<\/strong>. Este programa, inicialmente <a href=\"https:\/\/www.softonic.com\/articulos\/meta-estrena-verificado-pago-descubre-ventajas-solicitarlo-cuanto-cuesta\">disponible para creadores en Facebook e Instagram desde marzo de 2023<\/a> y extendido a empresas en septiembre de 2023, ahora llega a WhatsApp Business con nuevas caracter\u00edsticas.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/5cab30fc-877d-4aa0-9e97-8ffd757d8ca5\/4276070552\/whatsapp-business-logo\" alt=\"WhatsApp Business\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">WhatsApp Business<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/whatsapp-business.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">DESCARGAR<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/whatsapp-business.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Los comerciantes que se suscriban a <a href=\"https:\/\/blog.whatsapp.com\/introducing-ai-tools-meta-verified-and-more-for-businesses-on-whatsapp?lang=es\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Meta Verified<\/a> obtendr\u00e1n una insignia de verificaci\u00f3n, protecci\u00f3n contra la suplantaci\u00f3n de identidad y un <strong>canal de WhatsApp verificado para marketing<\/strong>, tras compartir los datos de su negocio. Adem\u00e1s, podr\u00e1n utilizar su cuenta de WhatsApp Business desde varios dispositivos y crear una <strong>p\u00e1gina web personalizada con la informaci\u00f3n de su empresa<\/strong>, lo que podr\u00e1n compartir con clientes o proveedores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meta tambi\u00e9n introduce la <strong>opci\u00f3n de llamadas a grandes empresas a trav\u00e9s de API en WhatsApp<\/strong>, permitiendo a los usuarios llamar dentro de la app a bancos o aerol\u00edneas, por ejemplo, de forma similar a los n\u00fameros de atenci\u00f3n al cliente (hasta ahora, las empresas ten\u00edan que usar sus n\u00fameros personales para estas llamadas). <strong>WhatsApp cobrar\u00e1 a las empresas por este servicio<\/strong>, aunque a\u00fan no se han revelado los precios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Otra novedad es un <strong>servicio de mensajer\u00eda personalizada<\/strong> que permitir\u00e1 a las empresas enviar mensajes como c\u00f3digos de cupones, informaci\u00f3n sobre nuevos productos o felicitaciones de cumplea\u00f1os a los clientes.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/2\/2024\/06\/Meta-AI-WhatsApp-Business-1024x576.jpg\" alt=\"\" class=\"wp-image-333901\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2024\/06\/Meta-AI-WhatsApp-Business-1024x576.jpg 1024w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2024\/06\/Meta-AI-WhatsApp-Business-300x169.jpg 300w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2024\/06\/Meta-AI-WhatsApp-Business-768x433.jpg 768w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2024\/06\/Meta-AI-WhatsApp-Business-800x450.jpg 800w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2024\/06\/Meta-AI-WhatsApp-Business-664x374.jpg 664w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2024\/06\/Meta-AI-WhatsApp-Business-238x134.jpg 238w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2024\/06\/Meta-AI-WhatsApp-Business-436x246.jpg 436w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2024\/06\/Meta-AI-WhatsApp-Business-370x208.jpg 370w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2024\/06\/Meta-AI-WhatsApp-Business-304x170.jpg 304w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2024\/06\/Meta-AI-WhatsApp-Business.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Meta tambi\u00e9n est\u00e1 lanzando <strong>nuevas herramientas basadas en inteligencia artificial<\/strong> para la atenci\u00f3n al cliente automatizada y la creaci\u00f3n de anuncios. Los anuncios de <strong>Click-to-WhatsApp<\/strong> han sido un \u00e9xito, <strong>alcanzando una tasa de ejecuci\u00f3n anual de 10.000 millones de d\u00f3lares en 2023<\/strong> y &#8220;mostrando un fuerte retorno de la inversi\u00f3n publicitaria (ROAS) de 3 a 4 veces&#8221;, seg\u00fan declar\u00f3 <strong>Praful Poddar<\/strong>, director de producto de Shiprocket, a <strong><a href=\"https:\/\/techcrunch.com\/2024\/06\/06\/meta-rolls-out-meta-verified-for-whatsapp-business-users-in-brazil-india-indonesia-and-colombia\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">TechCrunch<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La empresa ha identificado grandes oportunidades en el comercio conversacional en la India. Con <strong>m\u00e1s de 400 millones de usuarios en el pa\u00eds<\/strong>, Meta busca atraer a m\u00e1s comerciantes y facilitar las compras a una base de usuarios m\u00e1s amplia. En el primer trimestre de 2024, los ingresos de Meta, impulsados en gran medida por la mensajer\u00eda empresarial en WhatsApp, alcanzaron los <strong>380 millones de d\u00f3lares<\/strong>.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/5cab30fc-877d-4aa0-9e97-8ffd757d8ca5\/4276070552\/whatsapp-business-logo\" alt=\"WhatsApp Business\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">WhatsApp Business<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/whatsapp-business.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">DESCARGAR<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/whatsapp-business.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Meta ha lanzado su programa Meta Verified para los usuarios de WhatsApp Business en Brasil, India, Indonesia y Colombia, con planes de suscripci\u00f3n que van desde los 14 d\u00f3lares al mes. Este programa, inicialmente disponible para creadores en Facebook e Instagram desde marzo de 2023 y extendido a empresas en septiembre de 2023, ahora llega &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/es\/el-verificado-de-meta-llega-a-whatsapp-business-pero-solo-a-algunas-regiones\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;El verificado de Meta llega a WhatsApp Business, pero solo a algunas regiones&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9256,"featured_media":333902,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":1},"categories":[9317],"tags":[13911],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-333895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-app-subdomain-redirectionwhatsapp-business"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/333895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/users\/9256"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/comments?post=333895"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/333895\/revisions"}],"predecessor-version":[{"id":359643,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/333895\/revisions\/359643"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/media\/333902"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/media?parent=333895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/categories?post=333895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/tags?post=333895"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/usertag?post=333895"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/vertical?post=333895"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/content-category?post=333895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}