{"id":334641,"date":"2024-06-20T13:12:44","date_gmt":"2024-06-20T11:12:44","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=334641"},"modified":"2025-06-12T16:52:34","modified_gmt":"2025-06-12T14:52:34","slug":"el-absoluto-desastre-que-la-ia-ha-supuesto-para-mcdonalds","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/es\/el-absoluto-desastre-que-la-ia-ha-supuesto-para-mcdonalds\/","title":{"rendered":"El absoluto desastre que la IA ha supuesto para McDonald&#8217;s"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El problema con la IA no es tanto de la IA como de los que se han empe\u00f1ado en que es el futuro ahora mismo. <em>&#8220;\u00a1Aprende a utilizarla o te quedar\u00e1s atr\u00e1s!&#8221;<\/em>, <em>&#8220;\u00a1M\u00e9tela en tu negocio ahora mismo!&#8221;<\/em>, etc\u00e9tera. Y lo cierto es que est\u00e1 a\u00fan en periodo embrionario donde da m\u00e1s problemas que otra cosa. Que se lo pregunten a <a href=\"https:\/\/www.softonic.com\/articulos\/la-increible-historia-de-la-asquerosa-hamburguesa-de-pina-que-casi-acabo-en-mcdonalds\" title=\"\">McDonald&#8217;s<\/a>, que <strong>hace no tanto se vanagloriaba de implementar la IA en sus servicios de McAuto<\/strong>&#8230; Y ha tenido que volverse atr\u00e1s a toda McVelocidad.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/7ad4f53a-2be8-4688-95c6-ee20cd3c4055\/476924845\/chatgpt-chatgpt-icon.jpg\" alt=\"ChatGPT\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">ChatGPT<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/chatgpt.softonic.com\/chrome\/extension\" target=\"_self\" rel=\"noopener noreferrer\">DESCARGAR<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/chatgpt.softonic.com\/chrome\/extension\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">McProblemas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Iba a ser el futuro. Cien McDonald&#8217;s, all\u00e1 por 2022, introdujeron a robots tomando la orden de tu pedido. Pero, oh sorpresa de sorpresas, <strong>la m\u00e1quina no lo hac\u00eda tan bien como los humanos.<\/strong> De hecho, lo hac\u00eda rotundamente mal. Imaginad hablar con uno de los robots que aparecen cuando llam\u00e1is a vuestro banco, pero para pedir unos Nuggets y <a href=\"https:\/\/www.softonic.com\/articulos\/acaba-de-usar-coca-cola-a-la-ia-para-crear-el-refresco-definitivo\" title=\"\">Coca-Cola<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por supuesto, la <a href=\"https:\/\/www.softonic.com\/articulos\/adobe-lo-deja-claro-no-usara-tu-trabajo-para-entrenar-a-la-ia\" title=\"\">IA<\/a>, al no aplicar la l\u00f3gica, no entend\u00eda, por ejemplo, por qu\u00e9 no ten\u00eda que preguntar si quer\u00edas bacon en tu helado, o que <em>&#8220;Cambia la Coca-Cola por Mountain Dew&#8221;<\/em> no significaba <em>&#8220;A\u00f1ade Mountain Dew y Coca-Cola&#8221;<\/em>. As\u00ed que, de momento, una de las primeras empresas que hab\u00eda abrazado la IA, <strong>ha acabado confiando de nuevo en los humanos<\/strong>. Al menos hasta que haya tiempo para dejarlos de lado y tener m\u00e1s beneficios, claro.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/\" data-video-id=\"7122628949061963054\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@\" href=\"https:\/\/www.tiktok.com\/?refer=embed\">@<\/a> <p><\/p> <a target=\"_blank\" title=\"\u266c  -\" href=\"https:\/\/www.tiktok.com\/?refer=embed\">\u266c  &#8211; <\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Y por supuesto que la <a href=\"https:\/\/www.softonic.com\/articulos\/videos-que-copian-a-disney-asi-es-el-nuevo-generador-de-luma-potenciado-por-ia\" title=\"\">IA<\/a> tiene y tendr\u00e1 mucho que decir en el devenir de la humanidad, especialmente en campos como la medicina y la inform\u00e1tica, donde <strong>har\u00e1n los procesos m\u00e1s sencillos para poder desarrollar curas y vacunas antes y mejor<\/strong>. Pero lo que la mayor\u00eda de las empresas est\u00e1n entendiendo es <em>&#8220;m\u00e1s barato, menos trabajadores, menor calidad pero eso qu\u00e9 m\u00e1s da&#8221;<\/em>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por supuesto que acabaremos pidiendo y preparando nuestro men\u00fa en <a href=\"https:\/\/www.softonic.com\/articulos\/esto-es-lo-que-pasa-cuando-tienes-un-tesla-y-vas-al-mcdonalds\" title=\"\">McDonald&#8217;s<\/a> (y en el resto de empresas de comida) a un robot mientras, quiz\u00e1, en un lugar perdido de nuestra mente, <strong>nos preguntaremos <em>&#8220;\u00bfY qu\u00e9 ha pasado con las personas que antes estaban en la barra?&#8221;<\/em><\/strong>. Quiz\u00e1 pasen a formar parte de la nostalgia. La nostalgia m\u00e1s triste posible.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/7ad4f53a-2be8-4688-95c6-ee20cd3c4055\/476924845\/chatgpt-chatgpt-icon.jpg\" alt=\"ChatGPT\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">ChatGPT<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/chatgpt.softonic.com\/chrome\/extension\" target=\"_self\" rel=\"noopener noreferrer\">DESCARGAR<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/chatgpt.softonic.com\/chrome\/extension\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>El problema con la IA no es tanto de la IA como de los que se han empe\u00f1ado en que es el futuro ahora mismo. &#8220;\u00a1Aprende a utilizarla o te quedar\u00e1s atr\u00e1s!&#8221;, &#8220;\u00a1M\u00e9tela en tu negocio ahora mismo!&#8221;, etc\u00e9tera. Y lo cierto es que est\u00e1 a\u00fan en periodo embrionario donde da m\u00e1s problemas que otra cosa.<\/p>\n","protected":false},"author":9263,"featured_media":334642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":1},"categories":[9317],"tags":[11010,10586,13957],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-334641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-app-subdomain-redirectionchatgpt","tag-ia","tag-mcdona"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/334641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/users\/9263"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/comments?post=334641"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/334641\/revisions"}],"predecessor-version":[{"id":359392,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/334641\/revisions\/359392"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/media\/334642"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/media?parent=334641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/categories?post=334641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/tags?post=334641"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/usertag?post=334641"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/vertical?post=334641"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/content-category?post=334641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}