{"id":335182,"date":"2024-07-01T13:21:29","date_gmt":"2024-07-01T11:21:29","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=335182"},"modified":"2025-06-12T16:47:43","modified_gmt":"2025-06-12T14:47:43","slug":"europa-lleva-a-examen-la-politica-de-facebook-e-instagram-de-paga-o-consiente-los-anuncios","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/es\/europa-lleva-a-examen-la-politica-de-facebook-e-instagram-de-paga-o-consiente-los-anuncios\/","title":{"rendered":"Europa lleva a examen la pol\u00edtica de Facebook e Instagram de: &#8220;paga o consiente los anuncios&#8221;"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Hoy hemos podido saber que la Comisi\u00f3n Europea ha expresado su preocupaci\u00f3n por el modelo publicitario de &#8220;pago o consentimiento&#8221; de Meta para los usuarios de Facebook e Instagram en la UE. <a href=\"https:\/\/www.softonic.com\/articulos\/instagram-y-facebook-investigadas-por-europa-por-adictivas-y-daninas-para-los-ninos\" target=\"_blank\" rel=\"noopener\" title=\"No es la primer avez que Europa va a por Meta y sus pr\u00e1cticas poco &quot;saludables&quot;.\">No es la primer avez que Europa va a por Meta y sus pr\u00e1cticas poco &#8220;saludables&#8221;.<\/a><\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/f96df87d-926f-4954-bf58-f377a573a630\/3410194445\/instagram-Instagram_icon.png\" alt=\"Instagram\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Instagram<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/instagram.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">DESCARGAR<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/instagram.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/ip_24_3582\" target=\"_blank\" rel=\"noopener nofollow\" title=\"En las conclusiones preliminares publicadas hoy lunes\">En las conclusiones preliminares publicadas hoy lunes<\/a>, los reguladores sugieren que el enfoque del gigante de las redes sociales podr\u00eda no cumplir la Ley de Mercados Digitales (DMA).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Meta introdujo el modelo en noviembre de 2023, ofreciendo a los usuarios de la UE dos opciones:<\/strong> pagar una cuota mensual por una experiencia sin anuncios o seguir utilizando las plataformas de forma gratuita con anuncios personalizados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo,<strong> la Comisi\u00f3n sostiene que esta opci\u00f3n binaria no ofrece a los usuarios una alternativa menos personalizada, pero equivalente<\/strong>, como exige la DMA.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/hashtag\/EUCompetition?src=hash&amp;ref_src=twsrc%5Etfw\">#EUCompetition<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/DMA?src=hash&amp;ref_src=twsrc%5Etfw\">#DMA<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/DigitalMarketsAct?src=hash&amp;ref_src=twsrc%5Etfw\">#DigitalMarketsAct<\/a> Commission ?? sends preliminary findings to Meta over its \u201cPay or Consent\u201d model for breach of the Digital Markets Act ?<br><br>?\u27a1\ufe0f<a href=\"https:\/\/t.co\/4x7SlNggm3\">https:\/\/t.co\/4x7SlNggm3<\/a> <a href=\"https:\/\/t.co\/do80McSDxT\">pic.twitter.com\/do80McSDxT<\/a><\/p>&mdash; EU Competition (@EU_Competition) <a href=\"https:\/\/twitter.com\/EU_Competition\/status\/1807717311366734157?ref_src=twsrc%5Etfw\">July 1, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Meta asegura que cumplen la normativa europea <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>En respuesta al escrutinio, Meta se\u00f1ala sus importantes esfuerzos de cumplimiento.<\/strong> La empresa informa de que m\u00e1s de 11.000 empleados han participado en el dise\u00f1o y la implantaci\u00f3n de nuevos sistemas y controles de usuario para cumplir los requisitos de la DMA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s,<strong> Meta afirma haber invertido m\u00e1s de 590.000 horas de trabajo t\u00e9cnico y de ingenier\u00eda <\/strong>-lo que equivale a m\u00e1s de seis d\u00e9cadas de trabajo-<strong> para introducir los cambios necesarios.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nick Clegg, presidente de Asuntos Globales de Meta, dijo recientemente en <strong>un art\u00edculo de opini\u00f3n en el que advert\u00eda de los posibles costes para la innovaci\u00f3n europea derivados de una normativa estricta.<\/strong> Por su parte, Meta ha ofrecido reducir el coste de su servicio de suscripci\u00f3n, pero est\u00e1 a la espera de la respuesta de las autoridades reguladoras.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/f96df87d-926f-4954-bf58-f377a573a630\/3410194445\/instagram-Instagram_icon.png\" alt=\"Instagram\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Instagram<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/instagram.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">DESCARGAR<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/instagram.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La Comisi\u00f3n concluir\u00e1 su investigaci\u00f3n antes del 25 de marzo de 2025.<\/strong> Si se confirman las sospechas, <strong>Meta podr\u00eda enfrentarse a multas de hasta el 10% de su facturaci\u00f3n mundial total<\/strong>, y las sanciones podr\u00edan duplicarse en caso de reincidencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El caso subraya <strong>la tensi\u00f3n existente entre los gigantes tecnol\u00f3gicos y los reguladores de la UE <\/strong>en torno a la privacidad de los datos, la competencia en el mercado y la innovaci\u00f3n en el espacio digital.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoy hemos podido saber que la Comisi\u00f3n Europea ha expresado su preocupaci\u00f3n por el modelo publicitario de &#8220;pago o consentimiento&#8221; de Meta para los usuarios de Facebook e Instagram en la UE. No es la primer avez que Europa va a por Meta y sus pr\u00e1cticas poco &#8220;saludables&#8221;. En las conclusiones preliminares publicadas hoy lunes, &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/es\/europa-lleva-a-examen-la-politica-de-facebook-e-instagram-de-paga-o-consiente-los-anuncios\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Europa lleva a examen la pol\u00edtica de Facebook e Instagram de: &#8220;paga o consiente los anuncios&#8221;&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9265,"featured_media":335183,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":1},"categories":[9317],"tags":[],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-335182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/335182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/users\/9265"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/comments?post=335182"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/335182\/revisions"}],"predecessor-version":[{"id":359184,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/335182\/revisions\/359184"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/media\/335183"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/media?parent=335182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/categories?post=335182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/tags?post=335182"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/usertag?post=335182"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/vertical?post=335182"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/content-category?post=335182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}