{"id":336436,"date":"2024-07-22T16:01:13","date_gmt":"2024-07-22T14:01:13","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=336436"},"modified":"2025-06-12T16:37:37","modified_gmt":"2025-06-12T14:37:37","slug":"apple-tv-va-a-tener-que-ser-mas-sostenible-si-quieres-sobrevivir","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/es\/apple-tv-va-a-tener-que-ser-mas-sostenible-si-quieres-sobrevivir\/","title":{"rendered":"Apple TV+ va a tener que ser m\u00e1s sostenible si quieres sobrevivir"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Apple es conocida por gastar miles de millones de d\u00f3lares en sus proyectos de Hollywood, pero eso podr\u00eda cambiar tras las p\u00e9rdidas de producci\u00f3n en la industria del streaming.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/8f7cb2d7-74e2-4492-af0c-06a1761742a1\/457874704\/apple-tv-plus-2019-03-28_12-07-17.png\" alt=\"AppleTV+\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">AppleTV+<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/apple-tv-plus.softonic.com\/mac\" target=\"_self\" rel=\"noopener noreferrer\">DESCARGAR<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/apple-tv-plus.softonic.com\/mac\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan <a href=\"https:\/\/www.bloomberg.com\/news\/newsletters\/2024-07-21\/apple-tries-to-rein-in-hollywood-spending-after-years-of-losses?sref=W6GJF3MS\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Bloomberg\">Bloomberg<\/a>, el vicepresidente s\u00e9nior de servicios de Apple, Eddy Cue, est\u00e1 presionando a los jefes de estudio Zack Van Amburg y Jamie Erlicht para que <strong>supervisen m\u00e1s de cerca los presupuestos de los proyectos en un intento de hacer m\u00e1s sostenible su negocio de streaming Apple TV+.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apple invierte mucho en proyectos individuales en comparaci\u00f3n con empresas de streaming m\u00e1s grandes como Netflix, habiendo<strong> gastado m\u00e1s de 500 millones de d\u00f3lares en pel\u00edculas de los directores Martin Scorsese<\/strong> <a href=\"https:\/\/www.softonic.com\/articulos\/ya-sabemos-cuando-estrenan-en-streaming-los-asesinos-de-la-luna-una-de-las-mejores-peliculas-de-2023\" target=\"_blank\" rel=\"noopener\" title=\"(Asesinos de la luna)\">(Asesinos de la luna)<\/a>, <strong>Ridley Scott<\/strong> <a href=\"https:\/\/www.softonic.com\/articulos\/primeras-criticas-napoleon-joaquin-phoenix\" target=\"_blank\" rel=\"noopener nofollow\" title=\"(Napole\u00f3n)\">(Napole\u00f3n)<\/a> <strong>y Matthew Vaughn<\/strong> <a href=\"https:\/\/www.softonic.com\/articulos\/argylle-primeras-criticas\" target=\"_blank\" rel=\"noopener\" title=\"(Argylle)\">(Argylle)<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Apple TV Plus budgets come under close scrutiny from top exec <a href=\"https:\/\/t.co\/0DPCwB5h7J\">https:\/\/t.co\/0DPCwB5h7J<\/a><\/p>&mdash; The Verge (@verge) <a href=\"https:\/\/twitter.com\/verge\/status\/1815357438289158537?ref_src=twsrc%5Etfw\">July 22, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Grandes producciones, muy pocos espectadores<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque sus proyectos originales reciben mucha atenci\u00f3n durante las temporadas de premios, Bloomberg informa de que <strong>Apple TV+ atrae menos visitas al mes que la media de Netflix en un solo d\u00eda.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan cifras de Nielsen, <strong>Apple TV Plus representa el 0,2 por ciento de las visitas a la televisi\u00f3n en EE.UU., cifra que queda empeque\u00f1ecida por el 8 % de Netflix<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mientras lucha por invadir las cifras de audiencia de Netflix, Apple es ahora m\u00e1s r\u00e1pida en cancelar sus proyectos de series originales en comparaci\u00f3n con cuando el servicio Apple TV Plus se lanz\u00f3 por primera vez en 2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La compa\u00f1\u00eda tambi\u00e9n est\u00e1 licenciando m\u00e1s contenido de la competencia para reducir su dependencia de las series originales y <a href=\"https:\/\/www.softonic.com\/articulos\/fundacion-final-temporada-2-apple\" target=\"_blank\" rel=\"noopener\" title=\"ha retrasado la producci\u00f3n de programas como Foundation en un intento de mantenerse dentro del presupuesto.\">ha retrasado la producci\u00f3n de programas como Foundation en un intento de mantenerse dentro del presupuesto.<\/a><\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/8f7cb2d7-74e2-4492-af0c-06a1761742a1\/457874704\/apple-tv-plus-2019-03-28_12-07-17.png\" alt=\"AppleTV+\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">AppleTV+<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/apple-tv-plus.softonic.com\/mac\" target=\"_self\" rel=\"noopener noreferrer\">DESCARGAR<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/apple-tv-plus.softonic.com\/mac\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">No est\u00e1 claro cu\u00e1nta gente ve realmente la programaci\u00f3n original de Apple, ya que el gigante tecnol\u00f3gico ni siquiera comparte cifras con los creadores de sus programas. Sin embargo, <strong>Apple TV+ no ha despedido a tanto personal como sus rivales Disney y Paramount<\/strong>, y el dinero que ingresa por la venta de iPhones y otros equipos tecnol\u00f3gicos hace dif\u00edcil saber a qu\u00e9 presi\u00f3n est\u00e1n sometidos sus estudios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple es conocida por gastar miles de millones de d\u00f3lares en sus proyectos de Hollywood, pero eso podr\u00eda cambiar tras las p\u00e9rdidas de producci\u00f3n en la industria del streaming. Seg\u00fan Bloomberg, el vicepresidente s\u00e9nior de servicios de Apple, Eddy Cue, est\u00e1 presionando a los jefes de estudio Zack Van Amburg y Jamie Erlicht para que &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/es\/apple-tv-va-a-tener-que-ser-mas-sostenible-si-quieres-sobrevivir\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Apple TV+ va a tener que ser m\u00e1s sostenible si quieres sobrevivir&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9265,"featured_media":336437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":52},"categories":[9317],"tags":[9387],"usertag":[],"vertical":[],"content-category":[14151],"class_list":["post-336436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-apple","content-category-videos-en-linea"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/336436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/users\/9265"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/comments?post=336436"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/336436\/revisions"}],"predecessor-version":[{"id":358774,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/336436\/revisions\/358774"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/media\/336437"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/media?parent=336436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/categories?post=336436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/tags?post=336436"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/usertag?post=336436"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/vertical?post=336436"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/content-category?post=336436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}