{"id":343356,"date":"2024-11-05T11:43:08","date_gmt":"2024-11-05T10:43:08","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=343356"},"modified":"2024-11-14T21:44:53","modified_gmt":"2024-11-14T20:44:53","slug":"smile-2-marketing-campana","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/es\/smile-2-marketing-campana\/","title":{"rendered":"Si eres capaz de aguantar tu sonrisa durante 7 minutos, podr\u00e1s ver este adelanto exclusivo de Smile 2"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Pocas pel\u00edculas hay en cartelera actualmente tan terror\u00edficas como <a href=\"https:\/\/www.softonic.com\/articulos\/smile-2-trailer-oficial\" title=\"\">Smile 2<\/a>.<\/strong> La inquietante secuela del thriller psicol\u00f3gico que aterroriz\u00f3 al p\u00fablico en 2022 est\u00e1 llegando a lo m\u00e1s alto gracias a sus grandes dosis de oscuridad fren\u00e9tica, y su campa\u00f1a de marketing est\u00e1 a la altura del propio metraje. <\/p>\n\n\n<div class=\"sc-card-starred-link\">\r\n  <div class=\"sc-card-starred-link__body\">\r\n    <div class=\"sc-card-starred-link__row clearfix\">\r\n      <div class=\"sc-card-starred-link__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-starred-link__img\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2024\/09\/newsletter.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-starred-link__col-title\">\r\n        <p class=\"sc-card-starred-link__title\">Suscr\u00edbete a la Newsletter de Softonic y recibe las \u00faltimas noticias en tech, juegos, entretenimiento en tu buz\u00f3n de correo<\/p>\r\n        <a class=\"sc-card-starred-link__button\" href=\"https:\/\/softonic-es.beehiiv.com\/subscribe\" target=\"_blank\" rel=\"noopener noreferrer sponsored\">Suscr\u00edbete (es GRATIS) \u25ba<\/a>\r\n      <\/div>\r\n    <\/div>\r\n    <a class=\"sc-card-starred-link__link\" href=\"https:\/\/softonic-es.beehiiv.com\/subscribe\" target=\"_blank\" rel=\"noopener noreferrer sponsored\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Desde el equipo de la pel\u00edcula se ha lanzado un reto espeluznante: <strong>si eres capaz de sonre\u00edr sin parar durante 7 minutos<\/strong>, podr\u00e1s ver el inicio de la pel\u00edcula de forma gratuita. As\u00ed es, <a href=\"https:\/\/www.softonic.com\/articulos\/paramount-ya-tiene-comprador-por-8-000-millones-de-dolares\" title=\"\">Paramount<\/a> ha habilitado una p\u00e1gina web donde, si el espectador mantiene una sonrisa constante frente a la c\u00e1mara, se desbloquear\u00e1n los primeros minutos del filme. Pero cuidado: si dejas de sonre\u00edr, la pantalla se te\u00f1ir\u00e1 de rojo y el escalofriante mensaje \u201cKEEP SMILING\u201d aparecer\u00e1, record\u00e1ndote que debes mantener esa sonrisa para continuar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La web donde puedes experimentar esta locura es la siguiente: <a href=\"https:\/\/apps.paramountpictures.com\/movie\/smile\/web\/smile-player\/us\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">https:\/\/apps.paramountpictures.com\/movie\/smile\/web\/smile-player\/us\/ <\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Smile 2 | Official Trailer (2024 Movie) - Naomi Scott, Lukas Gage\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/0HY6QFlBzUY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Una campa\u00f1a de marketing viral<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Esta no es la \u00fanica <a href=\"https:\/\/www.softonic.com\/articulos\/smile-2-terror-marketing-estreno\" title=\"\">acci\u00f3n de marketing<\/a> que est\u00e1n haciendo desde Smile 2. <strong>Para promocionar la primera entrega, el estudio contrat\u00f3 actores que sonre\u00edan de forma perturbadora<\/strong> en eventos deportivos y coloc\u00f3 coches con la imagen del actor Ray Nicholson sonriendo de manera siniestra en Los \u00c1ngeles. <\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/8f7cb2d7-74e2-4492-af0c-06a1761742a1\/457874704\/apple-tv-plus-2019-03-28_12-07-17.png\" alt=\"AppleTV+\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">AppleTV+<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/apple-tv-plus.softonic.com\/mac\" target=\"_self\" rel=\"noopener noreferrer\">DESCARGAR<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/apple-tv-plus.softonic.com\/mac\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La producci\u00f3n tambi\u00e9n ha creado perfiles de redes sociales para <strong>Skye Riley, el personaje principal de la pel\u00edcula, interpretado por Naomi Scott<\/strong>. E incluso han lanzado un \u00e1lbum musical ficticio bajo su nombre, anunciando un &#8220;Skye Riley World Tour&#8221; para vender entradas&#8230; que, en realidad, redirigen a la compra de tickets para ver Smile 2 en el cine.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/2\/2024\/11\/smile-2-pelicula-estreno.jpg?GoogleAccessId=wp-stateless%40kubertonic.iam.gserviceaccount.com&#038;Expires=1781598963&#038;Signature=D5sxb%2BqpKmY1FUEsPgrARBbkjyQzlF3V4gnyRKpNKoPM%2F05OKWsUVlI1VWRPIhYEL7hFSsSzKyuGbiu9UMG4DWj0BMSBD1eu1Osbi%2B2AtYEdbOlx3LPgVEEAXAG0ecCRhgAescl7RPoV%2BNZwuBgEF15xzxQpf%2BAiBcT6v26SFW%2BK%2BApQfr496m2OsfX%2B4w6UqcxssovcT0%2FqeHNBG8lw%2FndKqaHoaU2LIRViGkyEDzqT2MvZdbN%2FmpOpzvE8gIPdRpX7rqmXB%2F93t27%2B5x9XDQc4xufqH5XOaSBuGe4yFS0Htfsw%2FU9X4tuMo3aEXni4vgES3vXEg2sULZEtk1FBHg%3D%3D\" alt=\"\" class=\"wp-image-343360\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En esta segunda entrega de una franquicia que es ya un cl\u00e1sico instant\u00e1neo, seguimos a Skye Riley, una estrella del pop que se prepara para su gira mundial cuando empieza a experimentar sucesos aterradores. Pero<strong> la &#8220;maldici\u00f3n de la sonrisa&#8221; parece haberla alcanzado<\/strong>, oblig\u00e1ndola a confrontar su pasado mientras lucha por sobrevivir mientras tiene que seguir adelante. Sin duda, lo tiene todo para convertirse en un filme de primera categor\u00eda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pocas pel\u00edculas hay en cartelera actualmente tan terror\u00edficas como Smile 2. La inquietante secuela del thriller psicol\u00f3gico que aterroriz\u00f3 al p\u00fablico en 2022 est\u00e1 llegando a lo m\u00e1s alto gracias a sus grandes dosis de oscuridad fren\u00e9tica, y su campa\u00f1a de marketing est\u00e1 a la altura del propio metraje. Desde el equipo de la pel\u00edcula &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/es\/smile-2-marketing-campana\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Si eres capaz de aguantar tu sonrisa durante 7 minutos, podr\u00e1s ver este adelanto exclusivo de Smile 2&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9257,"featured_media":343361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":1},"categories":[9317],"tags":[],"usertag":[],"vertical":[],"content-category":[14151],"class_list":["post-343356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","content-category-videos-en-linea"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/343356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/users\/9257"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/comments?post=343356"}],"version-history":[{"count":0,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/343356\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/media\/343361"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/media?parent=343356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/categories?post=343356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/tags?post=343356"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/usertag?post=343356"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/vertical?post=343356"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/content-category?post=343356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}