{"id":347961,"date":"2025-02-08T14:32:00","date_gmt":"2025-02-08T13:32:00","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=347961"},"modified":"2025-02-18T03:43:51","modified_gmt":"2025-02-18T02:43:51","slug":"el-gigante-del-streaming-spotify-crece-hasta-los-675-millones-de-usuarios-pero-los-artistas-tienen-dudas","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/es\/el-gigante-del-streaming-spotify-crece-hasta-los-675-millones-de-usuarios-pero-los-artistas-tienen-dudas\/","title":{"rendered":"El gigante del streaming Spotify crece hasta los 675 millones de usuarios, pero los artistas tienen dudas"},"content":{"rendered":"\n<p>Spotify ha reportado su primer beneficio neto anual, un hito que indica un cambio significativo en su situaci\u00f3n financiera. <strong>Despu\u00e9s de m\u00e1s de una d\u00e9cada el futuro comienza a ser esperanzador para Spotify.<\/strong><\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/9b57653a-96d0-11e6-8952-00163ec9f5fa\/2935737074\/spotify-Download-spotify.jpg\" alt=\"Spotify\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Spotify<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/spotify.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">DESCARGAR<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/spotify.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p>La compa\u00f1\u00eda cuenta actualmente con 675 millones de suscriptores activos, <a href=\"https:\/\/www.softonic.com\/articulos\/te-gusta-mucho-pero-mucho-spotify-dentro-de-poco-podras-suscribirte-a-un-plan-aun-mas-premium\" target=\"_blank\" rel=\"noopener\" title=\"e los cuales 260 millones pertenecen al plan premium.\">de los cuales 260 millones pertenecen al plan premium.<\/a><\/p>\n\n\n\n<p>Este crecimiento ha sido impulsado en parte por estrategias de marketing exitosas, <a href=\"https:\/\/www.softonic.com\/articulos\/spotify-wrapped-2024-esta-al-caer-todo-lo-que-necesitas-saber-para-no-perdertelo\" target=\"_blank\" rel=\"noopener\" title=\"como la popular campa\u00f1a Spotify Wrapped\">como la popular campa\u00f1a Spotify Wrapped<\/a>, <strong>que capt\u00f3 35 millones de nuevos usuarios activos.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Spotify reports they have hit a new high of 675 million monthly active users. <a href=\"https:\/\/t.co\/aR9Cr45Slj\">pic.twitter.com\/aR9Cr45Slj<\/a><\/p>&mdash; Pop Base (@PopBase) <a href=\"https:\/\/twitter.com\/PopBase\/status\/1886898482646049113?ref_src=twsrc%5Etfw\">February 4, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">El futuro de Spotify preocupa a los artistas por culpa de los pagos y la IA<\/h2>\n\n\n\n<p>El CEO Daniel Ek anunci\u00f3 planes para &#8220;aumentar la oferta musical&#8221; en 2025, lo que probablemente incluir\u00e1 la introducci\u00f3n de un nivel Hi-Fi que ofrecer\u00e1 audio de alta calidad, as\u00ed como nuevas funciones para los usuarios. Este nuevo enfoque podr\u00eda incluir una suscripci\u00f3n m\u00e1s cara para acceder a este contenido de inter\u00e9s, complementada con beneficios adicionales para los aficionados a la m\u00fasica.<\/p>\n\n\n\n<p>Sin embargo, esta racha de \u00e9xitos no ha estado exenta de controversias. <a href=\"https:\/\/www.softonic.com\/articulos\/spotify-reduccion-de-plantilla\" target=\"_blank\" rel=\"noopener\" title=\"En 2024, Spotify despidi\u00f3 al 20% de su personal\">En 2024, Spotify despidi\u00f3 al 20% de su personal<\/a> y aplic\u00f3 medidas de reducci\u00f3n de costos que han impactado negativamente a los artistas.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"More tech job cuts- Spotify to cut 600 positions\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/J-q3UAnZiBI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Una de las decisiones m\u00e1s pol\u00e9micas fue<strong> dejar de monetizar a los artistas con menos de 1.000 streams al mes<\/strong>, lo que ha provocado cr\u00edticas al considerarse una carga adicional para aquellos participantes m\u00e1s vulnerables en la plataforma.<\/p>\n\n\n\n<p>Las recientes pol\u00edticas de monetizaci\u00f3n han llevado a que artistas no populares reciban menos apoyo financiero, a pesar de que Spotify contin\u00fae reportando ganancias. Adem\u00e1s, <strong>la incorporaci\u00f3n de un resumen de AI en Spotify Wrapped y la exploraci\u00f3n de m\u00fasica generada por inteligencia artificial <\/strong>podr\u00edan desplazar a\u00fan m\u00e1s la compensaci\u00f3n a los creadores en favor de contenido que no requiere pagos.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/9b57653a-96d0-11e6-8952-00163ec9f5fa\/2935737074\/spotify-Download-spotify.jpg\" alt=\"Spotify\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Spotify<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/spotify.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">DESCARGAR<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/spotify.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p>Mientras Spotify sigue su camino financiero hacia una mayor rentabilidad, surgen interrogantes sobre c\u00f3mo estas medidas afectar\u00e1n la experiencia de los usuarios y la sustentabilidad de los artistas en la plataforma.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spotify ha reportado su primer beneficio neto anual, un hito que indica un cambio significativo en su situaci\u00f3n financiera. Despu\u00e9s de m\u00e1s de una d\u00e9cada el futuro comienza a ser esperanzador para Spotify. La compa\u00f1\u00eda cuenta actualmente con 675 millones de suscriptores activos, de los cuales 260 millones pertenecen al plan premium. Este crecimiento ha &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/es\/el-gigante-del-streaming-spotify-crece-hasta-los-675-millones-de-usuarios-pero-los-artistas-tienen-dudas\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;El gigante del streaming Spotify crece hasta los 675 millones de usuarios, pero los artistas tienen dudas&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9317,"featured_media":268092,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":2},"categories":[9317],"tags":[9673,9362],"usertag":[],"vertical":[],"content-category":[14151],"class_list":["post-347961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-app-subdomain-redirectionspotify","tag-spotify","content-category-videos-en-linea"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/347961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/users\/9317"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/comments?post=347961"}],"version-history":[{"count":0,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/347961\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/media\/268092"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/media?parent=347961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/categories?post=347961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/tags?post=347961"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/usertag?post=347961"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/vertical?post=347961"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/content-category?post=347961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}