{"id":347980,"date":"2025-02-07T10:37:55","date_gmt":"2025-02-07T09:37:55","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=347980"},"modified":"2025-02-10T13:43:57","modified_gmt":"2025-02-10T12:43:57","slug":"amazon-prime-video-confia-en-que-los-deportes-atraeran-a-suscriptores-y-apuesta-por-ellos","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/es\/amazon-prime-video-confia-en-que-los-deportes-atraeran-a-suscriptores-y-apuesta-por-ellos\/","title":{"rendered":"Amazon Prime Video conf\u00eda en que los deportes atraer\u00e1n a suscriptores y apuesta por ellos"},"content":{"rendered":"\n<p>Amazon ha estado intensificando su presencia en el \u00e1mbito deportivo con la firma de contratos de derechos por miles de millones de d\u00f3lares con la NFL y la NBA. Estos acuerdos tienen como objetivo <strong>atraer a m\u00e1s anunciantes hacia Prime Video, la plataforma de streaming de la compa\u00f1\u00eda<\/strong>. Kelly Day, Vicepresidenta Internacional de Amazon, ha se\u00f1alado que la idea de que estas inversiones en deportes desv\u00eden recursos de la producci\u00f3n de cine y televisi\u00f3n es un mito, reafirmando que la compa\u00f1\u00eda sigue comprometida con una oferta diversificada de contenido.<\/p>\n\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-m\/p\/c162012f-3d10-436b-a6b5-fde423154d8c\/3464089414\/amazon-prime-video-download-amazon-prime-video.jpg\" alt=\"Amazon Prime Video\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Amazon Prime Video<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/amazon-prime-video.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">DESCARGAR<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/amazon-prime-video.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Deportes desde el sof\u00e1 de casa<\/h2>\n\n\n\n<p>Los contratos firmados por Amazon no solo representan un significativo compromiso financiero, sino que tambi\u00e9n son <strong>parte de una estrategia m\u00e1s amplia para posicionar a Prime Video como un competidor serio en el espacio del streaming.<\/strong> La inclusi\u00f3n de contenido deportivo puede servir como un im\u00e1n para suscriptores potenciales y, al mismo tiempo, como un nuevo aliciente para los anunciantes que buscan llegar a audiencias cautivas durante eventos en vivo.<\/p>\n\n\n\n<p><strong>La decisi\u00f3n de Amazon de invertir en deportes viene acompa\u00f1ada de la creciente competencia en el sector del streaming, donde compa\u00f1\u00edas como Disney+, Netflix y Hulu luchan por la atenci\u00f3n del p\u00fablico<\/strong>. Con la programaci\u00f3n deportiva en vivo siendo uno de los \u00faltimos bastiones de la televisi\u00f3n tradicional, transformar Prime Video en un destino estelar para los aficionados puede ofrecer a Amazon una ventaja competitiva valiosa.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The BEST of Prime Sport in 2024 ??\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/lKzHtZAy8f0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Los acuerdos con la NFL y la NBA se enmarcan en una <strong>tendencia creciente entre las plataformas de streaming, que han comenzado a reconocer el poder de los deportes en vivo<\/strong> no solo como una herramienta para atraer suscriptores, sino tambi\u00e9n como un medio fuerte para impulsar la publicidad. Con estos movimientos estrat\u00e9gicos, Amazon podr\u00eda estar allanando el camino para una nueva era de distribuci\u00f3n de contenido donde el deporte juega un papel central.<\/p>\n\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-m\/p\/c162012f-3d10-436b-a6b5-fde423154d8c\/3464089414\/amazon-prime-video-download-amazon-prime-video.jpg\" alt=\"Amazon Prime Video\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Amazon Prime Video<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/amazon-prime-video.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">DESCARGAR<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/amazon-prime-video.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Amazon ha estado intensificando su presencia en el \u00e1mbito deportivo con la firma de contratos de derechos por miles de millones de d\u00f3lares con la NFL y la NBA. Estos acuerdos tienen como objetivo atraer a m\u00e1s anunciantes hacia Prime Video, la plataforma de streaming de la compa\u00f1\u00eda. Kelly Day, Vicepresidenta Internacional de Amazon, ha &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/es\/amazon-prime-video-confia-en-que-los-deportes-atraeran-a-suscriptores-y-apuesta-por-ellos\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Amazon Prime Video conf\u00eda en que los deportes atraer\u00e1n a suscriptores y apuesta por ellos&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9317,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":1},"categories":[9317],"tags":[9388,9662,12523],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-347980","post","type-post","status-publish","format-standard","hentry","category-news","tag-amazon","tag-app-subdomain-redirectionamazon-prime-video","tag-prime-video"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/347980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/users\/9317"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/comments?post=347980"}],"version-history":[{"count":0,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/347980\/revisions"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/media?parent=347980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/categories?post=347980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/tags?post=347980"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/usertag?post=347980"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/vertical?post=347980"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/content-category?post=347980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}