{"id":348658,"date":"2025-02-14T12:01:00","date_gmt":"2025-02-14T11:01:00","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=348658"},"modified":"2025-02-19T19:43:23","modified_gmt":"2025-02-19T18:43:23","slug":"bobby-kotick-confiesa-que-no-subio-los-precios-de-world-of-warcraft-por-miedo-a-sus-fans","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/es\/bobby-kotick-confiesa-que-no-subio-los-precios-de-world-of-warcraft-por-miedo-a-sus-fans\/","title":{"rendered":"Bobby Kotick confiesa que no subi\u00f3 los precios de World of Warcraft por miedo a sus fans"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Bobby Kotick, el ex-CEO de Activision Blizzard, fue invitado recientemente al podcast Grit, <strong>donde discuti\u00f3 su trayectoria en la industria de los videojuegos y ofreci\u00f3 perspectivas sobre Blizzard Entertainment<\/strong>. Kotick enfatiz\u00f3 que, a pesar del enorme potencial del estudio, hubo problemas de administraci\u00f3n que afectaron su rendimiento. Seg\u00fan Kotick, Blizzard ten\u00eda m\u00faltiples proyectos poco rentables y se enfocaba en \u00e1reas que no generaban ingresos significativos, dejando a World of Warcraft como su \u00fanico gran negocio exitoso.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">World of Warcraft: un juego con un p\u00fablico con el que no quieres enfrentarte<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">WoW ha sido catalogado por Kotick como el mejor modelo de negocio de suscripciones de todos los tiempos, con aproximadamente 150 millones de jugadores que, a lo largo de los a\u00f1os, abandonaron el juego. <strong>El ex-CEO destac\u00f3 la importancia de entender a la audiencia de WoW, sugiriendo que cualquier aumento de precios podr\u00eda resultar problem\u00e1tico<\/strong>. En su lugar, propuso la creaci\u00f3n de servicios de valor agregado como una estrategia para monetizar de manera m\u00e1s efectiva a los jugadores sin alienarlos.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"World of Warcraft  - Tr\u00e1iler cinem\u00e1tico\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/cKfuo3uOLGs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A pesar de su \u00e9xito en el sector, <strong>Kotick ha sido criticado por su gesti\u00f3n, en especial por no abordar adecuadamente los problemas de acoso y discriminaci\u00f3n dentro de Activision Blizzard<\/strong>. <a href=\"https:\/\/www.softonic.com\/articulos\/adios-a-bobby-kotick-el-polemico-ceo-de-activision-blizzard-deja-su-puesto\">Este contexto lo convierte en una figura pol\u00e9mica en el \u00e1mbito de los videojuegos<\/a>. Adem\u00e1s, cuestion\u00f3 la repercusi\u00f3n negativa de la pel\u00edcula Warcraft y la falta de enfoque hacia los jugadores de WoW, sugiriendo que su legado podr\u00eda estar en una mejor posici\u00f3n si Vivendi hubiera seguido al mando.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kotick tambi\u00e9n reflexion\u00f3 sobre c\u00f3mo Blizzard podr\u00eda haber evitado la saturaci\u00f3n del mercado de videojuegos. <strong>A medida que los jugadores envejecen y asumen nuevas responsabilidades, como la paternidad, han encontrado dif\u00edcil mantener su compromiso con el juego<\/strong>. Esto representa un desaf\u00edo para Blizzard, que busca reconectar con su base de jugadores y revitalizar el inter\u00e9s en WoW, que parece estar en un nuevo auge creativo.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/8b773de5-0b20-429f-a535-c159557192df\/2791990695\/xbox-game-pass-Xbox%20Game%20Pass%20for%20PC-logo.png\" alt=\"Xbox Game Pass\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Xbox Game Pass<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/xbox-game-pass.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">DESCARGAR<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/xbox-game-pass.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bobby Kotick, el ex-CEO de Activision Blizzard, fue invitado recientemente al podcast Grit, donde discuti\u00f3 su trayectoria en la industria de los videojuegos y ofreci\u00f3 perspectivas sobre Blizzard Entertainment. Kotick enfatiz\u00f3 que, a pesar del enorme potencial del estudio, hubo problemas de administraci\u00f3n que afectaron su rendimiento. Seg\u00fan Kotick, Blizzard ten\u00eda m\u00faltiples proyectos poco rentables &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/es\/bobby-kotick-confiesa-que-no-subio-los-precios-de-world-of-warcraft-por-miedo-a-sus-fans\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Bobby Kotick confiesa que no subi\u00f3 los precios de World of Warcraft por miedo a sus fans&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9318,"featured_media":348661,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":1},"categories":[9320,9317],"tags":[10714,11133,11044,12497,16220,12675,16068],"usertag":[],"vertical":[],"content-category":[14105],"class_list":["post-348658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","category-news","tag-activision-blizzard","tag-blizzard","tag-bobby-kotick","tag-ceo","tag-ex-ceo","tag-world-of-warcraft","tag-wow","content-category-juegos"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Bobby Kotick, el ex-CEO de Activision Blizzard, fue invitado recientemente al podcast Grit, donde discuti\u00f3 su trayectoria en la industria de los videojuegos y ofreci\u00f3 perspectivas sobre Blizzard Entertainment. Kotick enfatiz\u00f3 que, a pesar del enorme potencial del estudio, hubo problemas de administraci\u00f3n que afectaron su rendimiento. 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