{"id":348891,"date":"2025-02-22T05:18:00","date_gmt":"2025-02-22T04:18:00","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=348891"},"modified":"2025-03-01T13:44:59","modified_gmt":"2025-03-01T12:44:59","slug":"apple-podria-considerar-la-inclusion-de-anuncios-en-maps-y-los-usuarios-estan-preocupados","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/es\/apple-podria-considerar-la-inclusion-de-anuncios-en-maps-y-los-usuarios-estan-preocupados\/","title":{"rendered":"Apple podr\u00eda considerar la inclusi\u00f3n de anuncios en Maps y los usuarios est\u00e1n preocupados"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Desde su lanzamiento, Apple Maps ha recorrido un largo camino, transform\u00e1ndose de una aplicaci\u00f3n problem\u00e1tica a un competidor serio de Google Maps, super\u00e1ndolo en algunos aspectos.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/95612986-96d5-11e6-af7c-00163ec9f5fa\/2801963717\/google-maps-logo\" alt=\"Google Maps\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Google Maps<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/google-maps.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">DESCARGAR<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/google-maps.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, recientes rumores sugieren que <strong>Apple podr\u00eda estar considerando la inclusi\u00f3n de publicidad en su servicio de mapas<\/strong>, una decisi\u00f3n que podr\u00eda afectar significativamente la experiencia del usuario.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De acuerdo con el periodista de Bloomberg, Mark Gurman, la incorporaci\u00f3n de anuncios en Apple Maps podr\u00eda llevar a que ciertos negocios sean promocionados en los resultados de b\u00fasqueda, favoreciendo a aquellos que paguen por estar destacados.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Also in Power On: Apple explores monetizing Maps, details on its upcoming new Mac Studio Display, why it brought TV+ to Android, thoughts on its Vision Pro software refresh and much more <a href=\"https:\/\/t.co\/43hYWXYe8p\">https:\/\/t.co\/43hYWXYe8p<\/a><\/p>&mdash; Mark Gurman (@markgurman) <a href=\"https:\/\/twitter.com\/markgurman\/status\/1891137689090498757?ref_src=twsrc%5Etfw\">February 16, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo puede esta decisi\u00f3n arruinar a Apple<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Este cambio podr\u00eda resultar en que, al buscar &#8220;papatas fritas,&#8221; los usuarios encuentren un Wendy&#8217;s en lugar de una opci\u00f3n local mejor valorada, simplemente porque este \u00faltimo no pag\u00f3 por publicidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No es la primera vez que Apple explora esta posibilidad. En 2022, Gurman inform\u00f3 que la empresa estaba considerando integrar anuncios en su aplicaci\u00f3n de navegaci\u00f3n, aunque esos planes no avanzaron en ese momento. Ahora, con la tendencia hacia la monetizaci\u00f3n a trav\u00e9s de publicidad en otras aplicaciones de Apple \u2014como Stocks, News y App Store\u2014 este tema ha cobrado un nuevo \u00edmpetu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La introducci\u00f3n de anuncios en una aplicaci\u00f3n como Apple Maps despierta preocupaciones sobre la calidad<\/strong> de los resultados de b\u00fasqueda y la experiencia del usuario.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque Apple ha demostrado un compromiso con la privacidad del usuario mayor que el de Google, existe incertidumbre sobre c\u00f3mo manejar\u00e1 los anuncios sin comprometer su reputaci\u00f3n.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/95612986-96d5-11e6-af7c-00163ec9f5fa\/2801963717\/google-maps-logo\" alt=\"Google Maps\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Google Maps<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/google-maps.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">DESCARGAR<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/google-maps.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Un usuario de Apple, que ya paga una prima por el hardware de la compa\u00f1\u00eda, podr\u00eda sentirse decepcionado al verse bombardeado con anuncios <\/strong>en una aplicaci\u00f3n que deber\u00eda facilitar la b\u00fasqueda de lugares y servicios. Si la implementaci\u00f3n de esta publicidad se percibe como insatisfactoria, podr\u00eda llevar a algunos usuarios a buscar alternativas a Apple Maps.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde su lanzamiento, Apple Maps ha recorrido un largo camino, transform\u00e1ndose de una aplicaci\u00f3n problem\u00e1tica a un competidor serio de Google Maps, super\u00e1ndolo en algunos aspectos. Sin embargo, recientes rumores sugieren que Apple podr\u00eda estar considerando la inclusi\u00f3n de publicidad en su servicio de mapas, una decisi\u00f3n que podr\u00eda afectar significativamente la experiencia del usuario. &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/es\/apple-podria-considerar-la-inclusion-de-anuncios-en-maps-y-los-usuarios-estan-preocupados\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Apple podr\u00eda considerar la inclusi\u00f3n de anuncios en Maps y los usuarios est\u00e1n preocupados&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9317,"featured_media":348892,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":1},"categories":[9317],"tags":[9387],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-348891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-apple"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/348891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/users\/9317"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/comments?post=348891"}],"version-history":[{"count":0,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/348891\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/media\/348892"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/media?parent=348891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/categories?post=348891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/tags?post=348891"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/usertag?post=348891"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/vertical?post=348891"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/content-category?post=348891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}