{"id":354084,"date":"2025-05-02T11:06:18","date_gmt":"2025-05-02T09:06:18","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=354084"},"modified":"2025-05-02T13:16:48","modified_gmt":"2025-05-02T11:16:48","slug":"hay-mas-bots-comprando-en-internet-que-personas-y-es-preocupante","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/es\/hay-mas-bots-comprando-en-internet-que-personas-y-es-preocupante\/","title":{"rendered":"Hay m\u00e1s bots comprando en internet que personas y es preocupante"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Un nuevo informe de Radware revela que<strong> el tr\u00e1fico automatizado ha alcanzado un hito alarmante en el comercio electr\u00f3nico, representando el 57% <\/strong>de toda la actividad web durante la temporada de vacaciones de 2024, superando as\u00ed a los usuarios humanos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta tendencia sugiere un cambio radical en la din\u00e1mica de las interacciones en l\u00ednea, donde las actividades maliciosas de los bots han evolucionado significativamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Casi el 60% de los bots en circulaci\u00f3n ahora emplean estrategias de comportamiento dise\u00f1adas para eludir su detecci\u00f3n.<\/strong> Utilizando t\u00e9cnicas como la rotaci\u00f3n de direcciones IP y patrones de navegaci\u00f3n que imitan la actividad humana, estos bots logran infiltrarse en los sistemas de seguridad de muchas empresas.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Automated Robots are Supporting the Surge in E-commerce\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/RYamjDaU3jM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e1s humanos que bots en las tiendas de internet<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Con esta sofisticaci\u00f3n, se vuelve cada vez m\u00e1s dif\u00edcil para las plataformas de comercio electr\u00f3nico identificar estos accesos no autorizados sin contar con herramientas avanzadas de detecci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La situaci\u00f3n se complica a\u00fan m\u00e1s con un aumento del 160% en la actividad de bots dirigidos a plataformas m\u00f3viles<\/strong> entre las temporadas de vacaciones de 2023 y 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los atacantes est\u00e1n utilizando emuladores m\u00f3viles y navegadores sin cabeza que simulan el comportamiento de aplicaciones leg\u00edtimas. Adem\u00e1s, <strong>se ha registrado un incremento del 32% en el tr\u00e1fico de ataques provenientes de redes proxy residenciales<\/strong>, dificultando la implementaci\u00f3n de t\u00e9cnicas tradicionales de limitaci\u00f3n de tasa y geo-fencing.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Global eCom is entering a new era, and the old playbook is cracking.<br><br>For the first time since 2009, global eCom is projected to decline in real terms.<br><br>But not everyone\u2019s losing.<br><br>Just look at the chart ?<br><br>? Giants like Amazon, Walmart, and Alibaba are flattening.<br>? TikTok\u2026 <a href=\"https:\/\/t.co\/ntmdBNBSPd\">pic.twitter.com\/ntmdBNBSPd<\/a><\/p>&mdash; Danil | Creators for eCom (@DanilSalukov) <a href=\"https:\/\/twitter.com\/DanilSalukov\/status\/1917964738513846469?ref_src=twsrc%5Etfw\">May 1, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quiz\u00e1s la amenaza m\u00e1s seria sea el surgimiento de campa\u00f1as multivectoriales que combinan el uso de bots con exploits tradicionales y ataques dirigidos a API<\/strong>, con el objetivo de deshabilitar completamente los sitios web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ante este panorama, los proveedores de e-commerce deben reevaluar sus medidas de seguridad. La clave est\u00e1 en adoptar defensas impulsadas por inteligencia artificial que sean capaces de adaptarse y aprender, en vez de confiar en soluciones convencionales que pueden ser insuficientes ante estas nuevas amenazas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un nuevo informe de Radware revela que el tr\u00e1fico automatizado ha alcanzado un hito alarmante en el comercio electr\u00f3nico, representando el 57% de toda la actividad web durante la temporada de vacaciones de 2024, superando as\u00ed a los usuarios humanos. Esta tendencia sugiere un cambio radical en la din\u00e1mica de las interacciones en l\u00ednea, donde &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/es\/hay-mas-bots-comprando-en-internet-que-personas-y-es-preocupante\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Hay m\u00e1s bots comprando en internet que personas y es preocupante&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9317,"featured_media":339219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[9317],"tags":[9388,13893],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-354084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-amazon","tag-bots"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Un nuevo informe de Radware revela que el tr\u00e1fico automatizado ha alcanzado un hito alarmante en el comercio electr\u00f3nico, representando el 57% de toda la actividad web durante la temporada de vacaciones de 2024, superando as\u00ed a los usuarios humanos. Esta tendencia sugiere un cambio radical en la din\u00e1mica de las interacciones en l\u00ednea, donde\" \/>\n\t<meta name=\"robots\" content=\"noindex, nofollow, max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Agencias\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/cms-articles.softonic.io\/es\/hay-mas-bots-comprando-en-internet-que-personas-y-es-preocupante\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.4\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Softonic Spain - Just another Softonic Sites site\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Hay m\u00e1s bots comprando en internet que personas y es preocupante - Softonic Spain\" \/>\n\t\t<meta property=\"og:description\" content=\"Un nuevo informe de Radware revela que el tr\u00e1fico automatizado ha alcanzado un hito alarmante en el comercio electr\u00f3nico, representando el 57% de toda la actividad web durante la temporada de vacaciones de 2024, superando as\u00ed a los usuarios humanos. 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Esta tendencia sugiere un cambio radical en la din\u00e1mica de las interacciones en l\u00ednea, donde\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/cms-articles.softonic.io\\\/es\\\/hay-mas-bots-comprando-en-internet-que-personas-y-es-preocupante\\\/#blogposting\",\"name\":\"Hay m\\u00e1s bots comprando en internet que personas y es preocupante - Softonic Spain\",\"headline\":\"Hay m\\u00e1s bots comprando en internet que personas y es preocupante\",\"author\":{\"@id\":\"https:\\\/\\\/cms-articles.softonic.io\\\/es\\\/author\\\/articleswordpress01\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/cms-articles.softonic.io\\\/es\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/articles-img.sftcdn.net\\\/sft\\\/articles\\\/auto-mapping-folder\\\/sites\\\/2\\\/2024\\\/08\\\/Ladrones-de-paquetes-de-Amazon.jpg?GoogleAccessId=wp-stateless%40kubertonic.iam.gserviceaccount.com&Expires=1794611208&Signature=wu4sX7aC0nkJabAx7%2FzVgcMbHuQESEjrKsm5Ib7wK1vfNEQu1sDWHb3JvfnA6quB7DADpw6Ljx2syQ3GDuYS%2FuFMZLJjiJqhX4ebgVnBKhsnB0ec8Zn8FJIh5o51NpN04SXtOLl8mfK86zxJPZoghIMq5unGSRekhxNOGUzrH6%2FT0Zgz12E66O4XdM9CbPw2grHp%2Fbt%2FIcH1YUW5o9MbRCXjxUWz1Ru%2FFzD%2BqmdM2SsFEn2pKcL0z8vJL6fFSZ0%2B9X9ShwU6CzsppCG%2BmGGu3Zugj3wqpws1jUKkrLEQnUfpAevRYlIKPqx1VCHoO1Xb%2F4fDmHlau3IXwdGc6O27JA%3D%3D\",\"width\":1200,\"height\":675,\"caption\":\"Ladrones de paquetes de Amazon\"},\"datePublished\":\"2025-05-02T11:06:18+02:00\",\"dateModified\":\"2025-05-02T13:16:48+02:00\",\"inLanguage\":\"es-ES\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cms-articles.softonic.io\\\/es\\\/hay-mas-bots-comprando-en-internet-que-personas-y-es-preocupante\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/cms-articles.softonic.io\\\/es\\\/hay-mas-bots-comprando-en-internet-que-personas-y-es-preocupante\\\/#webpage\"},\"articleSection\":\"Noticias, Amazon, bots\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/cms-articles.softonic.io\\\/es\\\/hay-mas-bots-comprando-en-internet-que-personas-y-es-preocupante\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/cms-articles.softonic.io\\\/es\\\/#listItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/cms-articles.softonic.io\\\/es\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/cms-articles.softonic.io\\\/es\\\/category\\\/news\\\/#listItem\",\"name\":\"Noticias\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/cms-articles.softonic.io\\\/es\\\/category\\\/news\\\/#listItem\",\"position\":2,\"name\":\"Noticias\",\"item\":\"https:\\\/\\\/cms-articles.softonic.io\\\/es\\\/category\\\/news\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/cms-articles.softonic.io\\\/es\\\/hay-mas-bots-comprando-en-internet-que-personas-y-es-preocupante\\\/#listItem\",\"name\":\"Hay m\\u00e1s bots comprando en internet que personas y es preocupante\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/cms-articles.softonic.io\\\/es\\\/#listItem\",\"name\":\"Inicio\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/cms-articles.softonic.io\\\/es\\\/hay-mas-bots-comprando-en-internet-que-personas-y-es-preocupante\\\/#listItem\",\"position\":3,\"name\":\"Hay m\\u00e1s bots comprando en internet que personas y es preocupante\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/cms-articles.softonic.io\\\/es\\\/category\\\/news\\\/#listItem\",\"name\":\"Noticias\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/cms-articles.softonic.io\\\/es\\\/#organization\",\"name\":\"Softonic Spain\",\"description\":\"Just another Softonic Sites site\",\"url\":\"https:\\\/\\\/cms-articles.softonic.io\\\/es\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/cms-articles.softonic.io\\\/es\\\/author\\\/articleswordpress01\\\/#author\",\"url\":\"https:\\\/\\\/cms-articles.softonic.io\\\/es\\\/author\\\/articleswordpress01\\\/\",\"name\":\"Agencias\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/cms-articles.softonic.io\\\/es\\\/hay-mas-bots-comprando-en-internet-que-personas-y-es-preocupante\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f637b1d7d49defc7239368df202200eb705baea0ee2f7cab5ad43f22bb99aadd?s=96&d=https%3A%2F%2Farticles-images.sftcdn.net%2Fwp-content%2Fuploads%2Fsoftonic_avatar.png&r=g\",\"width\":96,\"height\":96,\"caption\":\"Agencias\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cms-articles.softonic.io\\\/es\\\/hay-mas-bots-comprando-en-internet-que-personas-y-es-preocupante\\\/#webpage\",\"url\":\"https:\\\/\\\/cms-articles.softonic.io\\\/es\\\/hay-mas-bots-comprando-en-internet-que-personas-y-es-preocupante\\\/\",\"name\":\"Hay m\\u00e1s bots comprando en internet que personas y es preocupante - 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