{"id":413134,"date":"2026-03-12T13:50:00","date_gmt":"2026-03-12T12:50:00","guid":{"rendered":"https:\/\/cms-articles.softonic.io\/es\/?p=413134"},"modified":"2026-03-13T07:36:02","modified_gmt":"2026-03-13T06:36:02","slug":"xbox-deja-caer-su-campana-de-marketing-mas-polemica","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/es\/xbox-deja-caer-su-campana-de-marketing-mas-polemica\/","title":{"rendered":"Xbox deja caer su campa\u00f1a de marketing m\u00e1s pol\u00e9mica"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Asha Sharma asumi\u00f3 el mando de Xbox hace dos semanas, marcando el inicio de una nueva era para la ic\u00f3nica marca de gaming de Microsoft.<strong> Este cambio de liderazgo se hizo evidente durante la Game Developers Conference (GDC) en San Francisco, donde se present\u00f3 Project Helix, el esperado sucesor del hardware Series X\/S<\/strong>, aunque los detalles sobre especificaciones y fechas a\u00fan son motivo de especulaciones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ya solo las Xbox son una Xbox<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uno de los cambios m\u00e1s notables bajo la gesti\u00f3n de Sharma <a href=\"https:\/\/www.softonic.com\/articulos\/esto-es-una-xbox-la-campana-de-publicidad-de-xbox-que-inicio-el-incendio-en-la-compania-de-microsoft\">ha sido la casi completa retirada de la controvertida campa\u00f1a de marketing &#8220;Esto es una Xbox&#8221;.<\/a> Esta iniciativa, que buscaba posicionar a Xbox no solo como una consola, sino como una plataforma vers\u00e1til que abarcaba desde dispositivos m\u00f3viles hasta gadgets de realidad virtual, fue considerada ofensiva por algunos empleados de la empresa. <strong>Seg\u00fan informes, hab\u00eda incomodado a los trabajadores porque sent\u00edan que la campa\u00f1a distanciaba a Xbox de su esencia como consola de videojuegos<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ROG Xbox Ally \u2013 Dancing in the Dark \u2013 Launch Trailer\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/b6EJxjdRPAw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La campa\u00f1a fue impulsada anteriormente por Sarah Bond, quien tambi\u00e9n dej\u00f3 la empresa en un contexto de reestructuraci\u00f3n. <strong>Las decisiones de marketing, as\u00ed como el enfoque general de la comunicaci\u00f3n de Xbox, parecen estar cambiando dr\u00e1sticamente con la llegada de Sharma al cargo<\/strong>. Actualmente, el \u00fanico remanente de la campa\u00f1a &#8220;Esto es una Xbox&#8221; ha sido eliminado de Xbox Wire, donde anteriormente se pod\u00eda acceder a art\u00edculos relacionados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con esta nueva direcci\u00f3n, Asha Sharma tiene la tarea de reintegrar el hardware de Xbox al centro de la atenci\u00f3n. <strong>Con Project Helix, la marca busca rejuvenecer su imagen y conectar de nuevo con su base de consumidores<\/strong>, una estrategia que puede indicar un enfoque m\u00e1s tradicional en comparaci\u00f3n con las ideas previas sobre el ecosistema Xbox.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/8b773de5-0b20-429f-a535-c159557192df\/2791990695\/xbox-game-pass-Xbox%20Game%20Pass%20for%20PC-logo.png\" alt=\"Xbox Game Pass\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Xbox Game Pass<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/xbox-game-pass.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\">DESCARGAR<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        <svg class=\"rating-score__content\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\" x=\"0\" y=\"0\" viewbox=\"0 0 50 50\" enable-background=\"new 0 0 50 50\" xml:space=\"preserve\"><path class=\"rating-score__background rating-score--good\" fill=\"none\" stroke-width=\"6\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><path class=\"rating-score__value rating-score__value--0\" fill=\"none\" stroke-width=\"6\" stroke-dashoffset=\"0\" stroke-miterlimit=\"10\" d=\"M40 40c8.3-8.3 8.3-21.7 0-30s-21.7-8.3-30 0 -8.3 21.7 0 30\"><\/path><text class=\"rating-score__number\" content=\"\" text-anchor=\"middle\" transform=\"matrix(1 0 0 1 25 31.0837)\" data-auto=\"app-user-score\"><\/text><\/svg>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\" onerror=\"this.style.display='none'\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/xbox-game-pass.softonic.com\/\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Asha Sharma asumi\u00f3 el mando de Xbox hace dos semanas, marcando el inicio de una nueva era para la ic\u00f3nica marca de gaming de Microsoft. Este cambio de liderazgo se hizo evidente durante la Game Developers Conference (GDC) en San Francisco, donde se present\u00f3 Project Helix, el esperado sucesor del hardware Series X\/S, aunque los &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/es\/xbox-deja-caer-su-campana-de-marketing-mas-polemica\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Xbox deja caer su campa\u00f1a de marketing m\u00e1s pol\u00e9mica&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9318,"featured_media":411519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[9320,9317],"tags":[35043,36393,15285,36392,36394,35917,22202,36391,9467,11342],"usertag":[],"vertical":[],"content-category":[14105],"class_list":["post-413134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","category-news","tag-asha-sharma","tag-cambio-de-liderazgo-xbox","tag-game-developers-conference","tag-marketing-de-xbox","tag-nueva-estrategia-xbox","tag-project-helix","tag-sarah-bond","tag-videoconsole","tag-xbox","tag-xbox-game-pass","content-category-juegos"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/413134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/users\/9318"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/comments?post=413134"}],"version-history":[{"count":2,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/413134\/revisions"}],"predecessor-version":[{"id":413197,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/posts\/413134\/revisions\/413197"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/media\/411519"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/media?parent=413134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/categories?post=413134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/tags?post=413134"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/usertag?post=413134"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/vertical?post=413134"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/es\/wp-json\/wp\/v2\/content-category?post=413134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}