{"id":105827,"date":"2014-10-09T10:20:36","date_gmt":"2014-10-09T08:20:36","guid":{"rendered":"http:\/\/onsoftware.softonic.fr\/?p=105827"},"modified":"2025-06-12T11:34:36","modified_gmt":"2025-06-12T10:34:36","slug":"la-publicite-arrive-bientot-sur-snapchat-selon-son-ceo-evan-spiegel","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/fr\/la-publicite-arrive-bientot-sur-snapchat-selon-son-ceo-evan-spiegel\/","title":{"rendered":"La publicit\u00e9 arrive bient\u00f4t sur Snapchat selon son CEO Evan Spiegel"},"content":{"rendered":"

Comme plusieurs rumeurs le laissaient d\u00e9j\u00e0 entendre, Snapchat <\/strong>proposera bient\u00f4t de la publicit\u00e9 au sein de ses applications Android <\/a>et iOS<\/a>.<\/p>\n

C’est son CEO, Evan Spiegel, qui l’a confirm\u00e9 au cours d’une conf\u00e9rence outre-atlantique.<\/p>\n

Les pubs feront partie des histoires Snapchat<\/a> (Snapchat stories<\/em>). Ces derni\u00e8res sont des juxtapositions de plusieurs photos et vid\u00e9os et peuvent \u00eatre vues autant de fois que l’utilisateur le souhaite. Seule restriction, chaque \u00e9l\u00e9ment de la story poss\u00e8de une dur\u00e9e de vie de 24 h.<\/p>\n

Toutes les publicit\u00e9s seront propos\u00e9es par d\u00e9faut<\/strong>, mais “nous pensons qu’elles sont plut\u00f4t cools” affirme le cr\u00e9ateur de Snapchat. Les utilisateurs pourront m\u00eame choisir de les passer, selon lui.<\/p>\n

\"Image<\/p>\n

Petit \u00e0 petit, Snapchat tente donc de mon\u00e9tiser son immense communaut\u00e9<\/strong>. A l’instar de Facebook avec Instagram, les pubs vont donc envahir l’application de messagerie tendance et pr\u00e9f\u00e9r\u00e9e des adolescents.<\/p>\n

Source: The Verge<\/a><\/em><\/p>\n

A lire:<\/strong><\/p>\n

Snapchat, c’est quoi au juste?<\/a><\/strong><\/p>\n

Snapchat : comment envoyer une photo ou une vid\u00e9o<\/a><\/strong><\/p>\n

Snapchat lance les Snapchat Stories<\/a><\/strong><\/p>\n

Suivez-moi sur Twitter: @pierrevitre<\/a><\/em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Comme plusieurs rumeurs le laissaient d\u00e9j\u00e0 entendre, Snapchat proposera bient\u00f4t de la publicit\u00e9 au sein de ses applications Android et iOS. C’est son CEO, Evan Spiegel, qui l’a confirm\u00e9 au cours d’une conf\u00e9rence outre-atlantique. Les pubs feront partie des histoires Snapchat (Snapchat stories). Ces derni\u00e8res sont des juxtapositions de plusieurs photos et vid\u00e9os et peuvent … Continue reading “La publicit\u00e9 arrive bient\u00f4t sur Snapchat selon son CEO Evan Spiegel”<\/span><\/a><\/p>\n","protected":false},"author":8020,"featured_media":75749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1],"tags":[16802,7478,14014,14013,14015],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-105827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-app-subdomain-redirectionsnapchat","tag-snapchat","tag-snapchat-pub","tag-snapchat-publicites","tag-snapchats-pubs"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/105827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/users\/8020"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/comments?post=105827"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/105827\/revisions"}],"predecessor-version":[{"id":162952,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/105827\/revisions\/162952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media\/75749"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media?parent=105827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/categories?post=105827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/tags?post=105827"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/usertag?post=105827"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/vertical?post=105827"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/content-category?post=105827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}