{"id":107248,"date":"2014-10-20T12:44:48","date_gmt":"2014-10-20T10:44:48","guid":{"rendered":"http:\/\/onsoftware.softonic.fr\/?p=107248"},"modified":"2025-06-12T11:32:16","modified_gmt":"2025-06-12T10:32:16","slug":"publicite-desormais-presente-snapchat-2014-10-20","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/fr\/publicite-desormais-presente-snapchat-2014-10-20\/","title":{"rendered":"La publicit\u00e9 “cool” d\u00e9sormais pr\u00e9sente dans Snapchat"},"content":{"rendered":"

Comme nous vous l’annoncions il y a quelques jours<\/a>, Snapchat <\/strong>a commenc\u00e9 \u00e0 int\u00e9grer de la publicit\u00e9 <\/strong>dans son application.<\/p>\n

Les pubs font donc partie des histoires Snapchat<\/a> (Snapchat stories<\/em>). Ces derni\u00e8res sont des juxtapositions de plusieurs photos et vid\u00e9os et peuvent \u00eatre vues autant de fois que l’utilisateur le souhaite. Seule restriction, chaque \u00e9l\u00e9ment de la story poss\u00e8de une dur\u00e9e de vie de 24 h.<\/p>\n

Toutes les publicit\u00e9s sont propos\u00e9es par d\u00e9faut<\/strong> mais “nous pensons qu’elles sont plut\u00f4t cools” affirme le cr\u00e9ateur de Snapchat, Evan Spiegel. Snapchat ne souhaite pas asphyxier l’utilisateur en l\u2019inondant de pubs.<\/p>\n

L’arriv\u00e9e des pubs se fait dans la plus grande transparence. Snapchat justifie cette nouvelle par la n\u00e9cessit\u00e9 de mon\u00e9tiser son service<\/strong>. Mais la soci\u00e9t\u00e9 a fix\u00e9 des limites en promettant de ne jamais introduire des annonces dans les clich\u00e9s ou dans les conversations.<\/p>\n

Source: Snapchat<\/a><\/em><\/p>\n

A lire:<\/strong><\/p>\n

Snapchat: 100 000 images vol\u00e9es et des utilisateurs inquiets<\/strong><\/a><\/p>\n

La publicit\u00e9 arrive bient\u00f4t sur Snapchat selon son CEO Evan Spiegel<\/strong><\/a><\/p>\n

Snapchat, c’est quoi au juste?<\/a><\/strong><\/p>\n

Snapchat : comment envoyer une photo ou une vid\u00e9o<\/a><\/strong><\/p>\n

Suivez-moi sur Twitter: @pierrevitre<\/a><\/em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Comme nous vous l’annoncions il y a quelques jours, Snapchat a commenc\u00e9 \u00e0 int\u00e9grer de la publicit\u00e9 dans son application. Les pubs font donc partie des histoires Snapchat (Snapchat stories). Ces derni\u00e8res sont des juxtapositions de plusieurs photos et vid\u00e9os et peuvent \u00eatre vues autant de fois que l’utilisateur le souhaite. Seule restriction, chaque \u00e9l\u00e9ment … Continue reading “La publicit\u00e9 “cool” d\u00e9sormais pr\u00e9sente dans Snapchat”<\/span><\/a><\/p>\n","protected":false},"author":8020,"featured_media":107251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1],"tags":[16802,14242,7478,14014,14013,14015],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-107248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-app-subdomain-redirectionsnapchat","tag-pub-snapchat","tag-snapchat","tag-snapchat-pub","tag-snapchat-publicites","tag-snapchats-pubs"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/107248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/users\/8020"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/comments?post=107248"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/107248\/revisions"}],"predecessor-version":[{"id":162838,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/107248\/revisions\/162838"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media\/107251"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media?parent=107248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/categories?post=107248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/tags?post=107248"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/usertag?post=107248"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/vertical?post=107248"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/content-category?post=107248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}