{"id":108274,"date":"2014-10-27T17:58:58","date_gmt":"2014-10-27T16:58:58","guid":{"rendered":"http:\/\/onsoftware.softonic.fr\/?p=108274"},"modified":"2025-06-12T11:30:34","modified_gmt":"2025-06-12T10:30:34","slug":"les-francais-sont-accros-a-internet-pour-leurs-achats-de-vetements-selon-google","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/fr\/les-francais-sont-accros-a-internet-pour-leurs-achats-de-vetements-selon-google\/","title":{"rendered":"Les Fran\u00e7ais sont accros \u00e0 Internet pour leurs achats de v\u00eatements selon Google"},"content":{"rendered":"<p>Google a d\u00e9voil\u00e9 la semaine derni\u00e8re un <strong>barom\u00e8tre \u00e9valuant le comportement des consommateurs en ligne<\/strong> dans 46 pays. En France,<strong> \u00ab\u00a0addiction\u00a0\u00bb<\/strong> est le terme qui le r\u00e9sume le mieux les r\u00e9sultats de cette enqu\u00eate.<\/p>\n<p>Cette ann\u00e9e encore,<strong> l\u2019utilisation des smartphones et autres t\u00e9l\u00e9phones mobiles d\u00e9passe celle des ordinateurs de bureau <\/strong>pour consulter Internet. <strong>82% des Fran\u00e7ais<\/strong> sont en effet s\u00e9duits par ce moyen de connexion l\u00e9ger et transportable. Mais les chiffres les plus int\u00e9ressants d\u00e9voil\u00e9s par le Barom\u00e8tre Google touchent \u00e0 la consommation de biens sur Internet et \u00e0 l\u2019usage du r\u00e9seau.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-108275\" title=\"q6\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/9\/2014\/10\/q6.jpg\" alt=\"\" width=\"568\" height=\"344\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/9\/2014\/10\/q6.jpg 568w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/9\/2014\/10\/q6-268x162.jpg 268w\" sizes=\"auto, (max-width: 568px) 100vw, 568px\" \/><\/p>\n<p>Ainsi, on apprend que <strong>l\u2019utilisation des smartphones continue \u00e0 augmenter en France<\/strong> pour toucher presque la moiti\u00e9 de la population. Au quotidien, ce sont l\u2019appareil photo et le r\u00e9veil qui sont les applications les plus utilis\u00e9es.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-108276\" title=\"q1\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/9\/2014\/10\/q1.jpg\" alt=\"\" width=\"568\" height=\"549\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/9\/2014\/10\/q1.jpg 568w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/9\/2014\/10\/q1-268x259.jpg 268w\" sizes=\"auto, (max-width: 568px) 100vw, 568px\" \/><\/p>\n<p style=\"text-align: center\"><em>Nombre de dispositifs connect\u00e9s par personne<\/em><\/p>\n<p style=\"text-align: center\"><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-108279\" title=\"q2\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/9\/2014\/10\/q21.jpg\" alt=\"\" width=\"568\" height=\"545\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/9\/2014\/10\/q21.jpg 568w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/9\/2014\/10\/q21-268x257.jpg 268w\" sizes=\"auto, (max-width: 568px) 100vw, 568px\" \/>Usage du smartphone en France. A doubl\u00e9 ces 3 derni\u00e8res ann\u00e9es.<\/em><\/p>\n<p style=\"text-align: center\"><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-108282\" title=\"q3\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/9\/2014\/10\/q3.jpg\" alt=\"\" width=\"568\" height=\"566\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/9\/2014\/10\/q3.jpg 568w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/9\/2014\/10\/q3-268x267.jpg 268w\" sizes=\"auto, (max-width: 568px) 100vw, 568px\" \/><\/em><\/p>\n<p style=\"text-align: center\"><em>Usage quotidien d&#8217;Internet<\/em><\/p>\n<p style=\"text-align: left\"><em><br \/>\n<\/em><\/p>\n<p><strong>46% des Fran\u00e7ais<\/strong> ont achet\u00e9 leur tout dernier v\u00eatement ou leur toute derni\u00e8re paire de chaussures en ligne. Ils sont seconds juste derri\u00e8re les Anglais et devant les Allemands.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-108286\" title=\"q5\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/9\/2014\/10\/q5.jpg\" alt=\"\" width=\"568\" height=\"547\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/9\/2014\/10\/q5.jpg 568w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/9\/2014\/10\/q5-268x258.jpg 268w\" sizes=\"auto, (max-width: 568px) 100vw, 568px\" \/><\/p>\n<p style=\"text-align: center\"><em>Achat de v\u00eatements et chaussures en ligne<\/em><\/p>\n<p>Les donn\u00e9es du Barom\u00e8tre sont bas\u00e9es sur des \u00e9tudes men\u00e9es par <strong>TNS Infratest <\/strong>tout au long de 2014 dans <strong>46 diff\u00e9rents pays.<\/strong> Les r\u00e9sultats peuvent \u00eatre filtr\u00e9s par pays, par genre, par sexe, par \u00e2ge ou niveaux de revenus.<\/p>\n<p>Le Barom\u00e8tre Consommateur 2014 est \u00e0 d\u00e9couvrir ici :<a href=\"http:\/\/www.consumerbarometer.com\/en\/graph-builder\/?question=M1&amp;filter=country:france\" target=\"_blank\" rel=\"noopener noreferrer\"> consumerbarometer.com<\/a><\/p>\n<p><strong>A lire:<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/actualites.softonic.fr\/facebook-reconnait-breton-officiel\" target=\"_self\" rel=\"noopener noreferrer\">Yec\u2019hed mat ! Facebook reconnait le Breton comme langue officielle<\/a><\/li>\n<\/ul>\n<ul>\n<li><a href=\"http:\/\/actualites.softonic.fr\/2013-11-07-ios-no-grazie-les-italiens-preferent-windows-phone?ab=0\" target=\"_self\" rel=\"noopener noreferrer\">iOS ? No grazie. Les italiens pr\u00e9f\u00e8rent Windows Phone<\/a><\/li>\n<li><a href=\"http:\/\/actualites.softonic.fr\/2013-05-13-nouveaux-noms-de-domaine-bzh-paris?ab=0\" target=\"_self\" rel=\"noopener noreferrer\">Noms de domaine: les demandes de la Bretagne et de la ville de Paris accept\u00e9es<\/a><\/li>\n<\/ul>\n<p><em>Suivez-moi sur Twitter:\u00a0<a href=\"https:\/\/twitter.com\/zariaurore\" target=\"_blank\" rel=\"noopener noreferrer\">@zariaurore<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google a d\u00e9voil\u00e9 la semaine derni\u00e8re un barom\u00e8tre \u00e9valuant le comportement des consommateurs en ligne dans 46 pays. En France, \u00ab\u00a0addiction\u00a0\u00bb est le terme qui le r\u00e9sume le mieux les r\u00e9sultats de cette enqu\u00eate. Cette ann\u00e9e encore, l\u2019utilisation des smartphones et autres t\u00e9l\u00e9phones mobiles d\u00e9passe celle des ordinateurs de bureau pour consulter Internet. 82% des &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/fr\/les-francais-sont-accros-a-internet-pour-leurs-achats-de-vetements-selon-google\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Les Fran\u00e7ais sont accros \u00e0 Internet pour leurs achats de v\u00eatements selon Google&#8221;<\/span><\/a><\/p>\n","protected":false},"author":8075,"featured_media":108308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1],"tags":[14457,14458,14461,14459,6717,1356,14460,148,13139,14456],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-108274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-analyse","tag-barometre","tag-consommateur","tag-consommation","tag-etude","tag-france","tag-global","tag-google","tag-monde","tag-tns"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/108274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/users\/8075"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/comments?post=108274"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/108274\/revisions"}],"predecessor-version":[{"id":162759,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/108274\/revisions\/162759"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media\/108308"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media?parent=108274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/categories?post=108274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/tags?post=108274"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/usertag?post=108274"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/vertical?post=108274"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/content-category?post=108274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}