{"id":108390,"date":"2014-10-28T17:57:38","date_gmt":"2014-10-28T16:57:38","guid":{"rendered":"http:\/\/onsoftware.softonic.fr\/?p=108390"},"modified":"2025-06-12T11:30:19","modified_gmt":"2025-06-12T10:30:19","slug":"francais-sont-des-mobinautes","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/fr\/francais-sont-des-mobinautes\/","title":{"rendered":"53,8% des Fran\u00e7ais sont des mobinautes"},"content":{"rendered":"<p>La Mobile Marketing Association d\u00e9crypte dans son barom\u00e8tre du 2<sup>e<\/sup> Trimestre 2014 <strong>les usages et l\u2019importance du mobile pour des dizaines de millions de Fran\u00e7ais.<\/strong> Des chiffres impressionnants qui confirment la <strong>pr\u00e9dominance des smartphones<\/strong> et l\u2019utilisation en augmentation des applications.<\/p>\n<p>En ce d\u00e9but d\u2019automne, M\u00e9diam\u00e9trie et ses partenaires au sein de la <strong>Mobile Marketing Association<\/strong> d\u00e9voilent l\u2019<strong>importance d\u2019Internet, des smartphones et des applications pour les Fran\u00e7ais.<\/strong> Les chiffres d\u00e9voilent notamment les usages et attitudes des Fran\u00e7ais face \u00e0 ce march\u00e9 grandissant. \u00ab<em> Il pr\u00e9sente notamment les dynamiques cl\u00e9s du march\u00e9, le profil des Fran\u00e7ais qui utilisent r\u00e9guli\u00e8rement leur smartphone et permet ainsi aux entreprises de mieux \u00e9valuer les opportunit\u00e9s de d\u00e9velopper leur pr\u00e9sence sur ce m\u00e9dia\u00a0\u00bb<\/em>, explique la MMA. Le Barom\u00e8tre trimestriel du Marketing Mobile est \u00e9labor\u00e9 en collaboration avec les instituts comScore, GfK et M\u00e9diam\u00e9trie.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-108391\" title=\"v1\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/9\/2014\/10\/v1.jpg\" alt=\"\" width=\"568\" height=\"394\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/9\/2014\/10\/v1.jpg 568w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/9\/2014\/10\/v1-268x185.jpg 268w\" sizes=\"auto, (max-width: 568px) 100vw, 568px\" \/><\/p>\n<h3>Le Fran\u00e7ais est un mobinaute convaincu<\/h3>\n<p>En une ann\u00e9e,<strong> 7,6% de Fran\u00e7ais<\/strong> suppl\u00e9mentaires consultent Internet sur leur mobile. Au total, c\u2019est plus de la moiti\u00e9 de la population qui peut \u00eatre consid\u00e9r\u00e9e comme mobinaute avec 29,4 millions d\u2019utilisateurs.<strong> 64% de nos compatriotes <\/strong>disposent d\u00e9sormais d\u2019un smartphone. Le taux de p\u00e9n\u00e9tration ne cesse d\u2019augmenter d\u2019ann\u00e9e en ann\u00e9e. Du c\u00f4t\u00e9 des OS, c\u2019est<strong> Android qui est toujours le plus utilis\u00e9.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-108392\" title=\"v2\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/9\/2014\/10\/v2.jpg\" alt=\"\" width=\"568\" height=\"392\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/9\/2014\/10\/v2.jpg 568w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/9\/2014\/10\/v2-268x184.jpg 268w\" sizes=\"auto, (max-width: 568px) 100vw, 568px\" \/><\/p>\n<h3>Les applis au top<\/h3>\n<p>En ce qui concerne le t\u00e9l\u00e9chargement des applications mobiles, le succ\u00e8s est aussi au rendez-vous. En juin 2014, <strong>plus de 8 millions d\u2019utilisateurs <\/strong>avaient au moins t\u00e9l\u00e9charg\u00e9 une appli.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-108393\" title=\"v3\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/9\/2014\/10\/v3.jpg\" alt=\"\" width=\"568\" height=\"396\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/9\/2014\/10\/v3.jpg 568w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/9\/2014\/10\/v3-268x186.jpg 268w\" sizes=\"auto, (max-width: 568px) 100vw, 568px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-108394\" title=\"v4\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/9\/2014\/10\/v4.jpg\" alt=\"\" width=\"568\" height=\"397\" srcset=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/9\/2014\/10\/v4.jpg 568w, https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/9\/2014\/10\/v4-268x187.jpg 268w\" sizes=\"auto, (max-width: 568px) 100vw, 568px\" \/><\/p>\n<p>Une bonne nouvelle pour tous les d\u00e9veloppeurs et les stores d\u2019application en France.<\/p>\n<p><a href=\"http:\/\/www.mmaf.fr\/barometre-trimestriel-du-marketing-mobile-en-france-2eme-trimestre-2014-infographie\" target=\"_blank\" rel=\"noopener noreferrer\">Source\u00a0: MAF<\/a><\/p>\n<p><strong>A lire:<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/actualites.softonic.fr\/facebook-reconnait-breton-officiel\" target=\"_self\" rel=\"noopener noreferrer\">Yec\u2019hed mat ! Facebook reconnait le Breton comme langue officielle<\/a><\/li>\n<\/ul>\n<ul>\n<li><a href=\"http:\/\/actualites.softonic.fr\/2013-11-07-ios-no-grazie-les-italiens-preferent-windows-phone?ab=0\" target=\"_self\" rel=\"noopener noreferrer\">iOS ? No grazie. Les italiens pr\u00e9f\u00e8rent Windows Phone<\/a><\/li>\n<li><a href=\"http:\/\/actualites.softonic.fr\/2013-05-13-nouveaux-noms-de-domaine-bzh-paris?ab=0\" target=\"_self\" rel=\"noopener noreferrer\">Noms de domaine: les demandes de la Bretagne et de la ville de Paris accept\u00e9es<\/a><\/li>\n<\/ul>\n<p><em>Suivez-moi sur Twitter:\u00a0<a href=\"https:\/\/twitter.com\/zariaurore\" target=\"_blank\" rel=\"noopener noreferrer\">@zariaurore<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Mobile Marketing Association d\u00e9crypte dans son barom\u00e8tre du 2e Trimestre 2014 les usages et l\u2019importance du mobile pour des dizaines de millions de Fran\u00e7ais. Des chiffres impressionnants qui confirment la pr\u00e9dominance des smartphones et l\u2019utilisation en augmentation des applications. En ce d\u00e9but d\u2019automne, M\u00e9diam\u00e9trie et ses partenaires au sein de la Mobile Marketing Association &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/fr\/francais-sont-des-mobinautes\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;53,8% des Fran\u00e7ais sont des mobinautes&#8221;<\/span><\/a><\/p>\n","protected":false},"author":8075,"featured_media":108397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[1],"tags":[],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-108390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/108390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/users\/8075"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/comments?post=108390"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/108390\/revisions"}],"predecessor-version":[{"id":162751,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/108390\/revisions\/162751"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media\/108397"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media?parent=108390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/categories?post=108390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/tags?post=108390"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/usertag?post=108390"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/vertical?post=108390"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/content-category?post=108390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}