{"id":137551,"date":"2024-02-02T14:03:07","date_gmt":"2024-02-02T13:03:07","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=325806"},"modified":"2025-06-12T11:08:11","modified_gmt":"2025-06-12T10:08:11","slug":"avez-vous-besoin-daide-pour-vos-achats-sur-amazon-rencontrez-rufus-votre-nouvel-assistant-dachat-base-sur-lia","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/fr\/avez-vous-besoin-daide-pour-vos-achats-sur-amazon-rencontrez-rufus-votre-nouvel-assistant-dachat-base-sur-lia\/","title":{"rendered":"Avez-vous besoin d&#8217;aide pour vos achats sur Amazon ? Rencontrez Rufus, votre nouvel assistant d&#8217;achat bas\u00e9 sur l&#8217;IA"},"content":{"rendered":"\n<p><strong>Amazon <\/strong>a lanc\u00e9 cette semaine un assistant virtuel d&#8217;achat bas\u00e9 sur l&#8217;intelligence artificielle, form\u00e9 avec son catalogue de produits, les questions et r\u00e9ponses des utilisateurs, les \u00e9valuations, ainsi qu&#8217;avec des informations provenant de l&#8217;ensemble du web. <strong>Rufus<\/strong>, comme a \u00e9t\u00e9 baptis\u00e9 cet outil, a \u00e9t\u00e9 lanc\u00e9 en version b\u00eata aupr\u00e8s d&#8217;une s\u00e9lection de clients am\u00e9ricains et <strong>sera disponible pour un plus grand nombre d&#8217;utilisateurs dans les semaines \u00e0 venir<\/strong>.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-m\/p\/2ba0450a-9b34-11e6-9104-00163ed833e7\/2029473170\/amazon-mobile-logo\" alt=\"Amazon Shopping\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Amazon Shopping<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/amazon-mobile.fr.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">T\u00c9L\u00c9CHARGER<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        \r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/amazon-mobile.fr.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p>Selon <strong><a href=\"https:\/\/www.aboutamazon.com\/news\/retail\/amazon-rufus\" target=\"_blank\" rel=\"noopener nofollow\" title=\"une publication de l'entreprise\">une publication de l&#8217;entreprise<\/a><\/strong>, les clients pourront discuter avec Rufus \u00e0 l&#8217;int\u00e9rieur de l&#8217;application mobile d&#8217;Amazon pour <strong>obtenir de l&#8217;aide dans la recherche de produits<\/strong>, comparer des produits et recevoir des recommandations sur ce qu&#8217;il faut acheter. Le chatbot n&#8217;inclura <strong>pas de publicit\u00e9s lors de son lancement<\/strong>, bien que celles-ci soient ajout\u00e9es progressivement au cours des prochains mois.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Amazon announces Rufus, a new generative AI-powered conversational shopping experience\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/uXkDMBNCoFo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Par exemple, Amazon sugg\u00e8re qu&#8217;un client qui souhaite acheter des chaussures de course pourrait poser des questions \u00e0 Rufus telles que <strong>\u00ab<\/strong> <strong>Quels sont les points \u00e0 prendre en compte lors de l&#8217;achat de chaussures de course? \u00bb<\/strong>. \u00ab Quelles sont les diff\u00e9rences entre les chaussures de trail et les chaussures de route? \u00bb  ou \u00ab Sont-elles durables? \u00bb.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-m\/p\/2ba0450a-9b34-11e6-9104-00163ed833e7\/2029473170\/amazon-mobile-logo\" alt=\"Amazon Shopping\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Amazon Shopping<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/amazon-mobile.fr.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">T\u00c9L\u00c9CHARGER<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        \r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/amazon-mobile.fr.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p>\u00ab Il est encore trop t\u00f4t pour l&#8217;IA g\u00e9n\u00e9rative, et la technologie ne sera pas toujours pr\u00e9cise \u00bb, d\u00e9clare Amazon dans sa publication. \u00ab Nous continuerons \u00e0 am\u00e9liorer nos mod\u00e8les d&#8217;IA et \u00e0 ajuster les r\u00e9ponses pour que Rufus soit de plus en plus utile. Nous encourageons les clients \u00e0 <strong>nous envoyer leurs commentaires<\/strong> en notant leurs r\u00e9ponses avec un pouce vers le haut ou vers le bas, et ils ont \u00e9galement la possibilit\u00e9 de le faire librement \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon a lanc\u00e9 cette semaine un assistant virtuel d&#8217;achat bas\u00e9 sur l&#8217;intelligence artificielle, form\u00e9 avec son catalogue de produits, les questions et r\u00e9ponses des utilisateurs, les \u00e9valuations, ainsi qu&#8217;avec des informations provenant de l&#8217;ensemble du web. Rufus, comme a \u00e9t\u00e9 baptis\u00e9 cet outil, a \u00e9t\u00e9 lanc\u00e9 en version b\u00eata aupr\u00e8s d&#8217;une s\u00e9lection de clients am\u00e9ricains &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/fr\/avez-vous-besoin-daide-pour-vos-achats-sur-amazon-rencontrez-rufus-votre-nouvel-assistant-dachat-base-sur-lia\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Avez-vous besoin d&#8217;aide pour vos achats sur Amazon ? Rencontrez Rufus, votre nouvel assistant d&#8217;achat bas\u00e9 sur l&#8217;IA&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9256,"featured_media":137552,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":0},"categories":[16761],"tags":[17171],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-137551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-app-subdomain-redirectionamazon-mobile"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/137551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/users\/9256"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/comments?post=137551"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/137551\/revisions"}],"predecessor-version":[{"id":161712,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/137551\/revisions\/161712"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media\/137552"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media?parent=137551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/categories?post=137551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/tags?post=137551"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/usertag?post=137551"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/vertical?post=137551"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/content-category?post=137551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}