{"id":138149,"date":"2024-03-14T10:26:58","date_gmt":"2024-03-14T09:26:58","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=328105"},"modified":"2025-06-12T11:05:56","modified_gmt":"2025-06-12T10:05:56","slug":"amazon-approuve-lia-de-la-pire-facon","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/fr\/amazon-approuve-lia-de-la-pire-facon\/","title":{"rendered":"Amazon approuve l&#8217;IA de la pire fa\u00e7on"},"content":{"rendered":"\n<p>Amazon va lancer une nouvelle fonctionnalit\u00e9 d&#8217;intelligence artificielle g\u00e9n\u00e9rative qui r\u00e9cup\u00e8re des informations d&#8217;un site web externe d&#8217;un autre vendeur pour g\u00e9n\u00e9rer une page de produit Amazon pour l&#8217;article, avec une description \u00e9crite et des images. <strong>Oui, encore plus d&#8217;emplois perdus \u00e0 cause d&#8217;un nouvel outil d&#8217;IA<\/strong>.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-m\/p\/2ba0450a-9b34-11e6-9104-00163ed833e7\/2029473170\/amazon-mobile-logo\" alt=\"Amazon Shopping\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Amazon Shopping<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/amazon-mobile.fr.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">T\u00c9L\u00c9CHARGER<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        \r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/amazon-mobile.fr.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p><strong>L&#8217;objectif est d&#8217;aider les vendeurs \u00e0 r\u00e9duire le temps<\/strong> qu&#8217;il faut pour mettre en vente un produit d&#8217;un site web diff\u00e9rent sur Amazon, explique <a href=\"https:\/\/www.aboutamazon.com\/news\/innovation-at-amazon\/amazon-generative-ai-powered-product-listings\" target=\"_blank\" rel=\"noopener nofollow\" title=\"la propre entreprise am\u00e9ricaine\">la propre entreprise am\u00e9ricaine<\/a>.<\/p>\n\n\n\n<p>Amazon met en garde les vendeurs en leur indiquant que s&#8217;ils d\u00e9cident de coller une URL pour cr\u00e9er la page du produit, <strong>ils doivent \u00eatre le propri\u00e9taire, le d\u00e9tenteur des droits ou avoir la licence pour utiliser le contenu du lien<\/strong>. Sinon, Amazon indique qu&#8217;elle pourrait engager des poursuites judiciaires si elle d\u00e9couvre que le vendeur a falsifi\u00e9 sa propri\u00e9t\u00e9 du site Web.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">? Today: We\u2019re beginning to roll out a new <a href=\"https:\/\/twitter.com\/hashtag\/GenerativeAI?src=hash&amp;ref_src=twsrc%5Etfw\">#GenerativeAI<\/a> capability to sellers, allowing them to quickly and easily create high-quality product details pages in Amazon\u2019s store. \u2b07\ufe0f <a href=\"https:\/\/t.co\/7mhUmNDKb3\">https:\/\/t.co\/7mhUmNDKb3<\/a><\/p>&mdash; Amazon News (@amazonnews) <a href=\"https:\/\/twitter.com\/amazonnews\/status\/1767936153510973447?ref_src=twsrc%5Etfw\">March 13, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Il sera disponible pour les vendeurs am\u00e9ricains dans les prochaines semaines<\/h2>\n\n\n\n<p>L&#8217;entreprise affirme que les vendeurs ont adopt\u00e9 les outils d&#8217;IA lanc\u00e9s jusqu&#8217;\u00e0 pr\u00e9sent par Amazon. <strong>Par exemple, le service de g\u00e9n\u00e9ration de textes de produits par IA d&#8217;Amazon compte \u00ab pr\u00e8s de 80 pour cent \u00bb d&#8217;utilisateurs <\/strong>qui acceptent les annonces g\u00e9n\u00e9r\u00e9es par IA avec peu d&#8217;\u00e9dition humaine.<\/p>\n\n\n\n<p><strong>Amazon a lanc\u00e9 de nombreux outils d&#8217;IA ces derniers mois :<\/strong> pour les vendeurs, Amazon a lanc\u00e9 des outils d&#8217;IA pour g\u00e9n\u00e9rer des photos et cr\u00e9er des descriptions de produits ; et pour les acheteurs, <strong>Amazon a pr\u00e9sent\u00e9 Rufus, un chatbot d&#8217;IA<\/strong> con\u00e7u pour r\u00e9pondre aux questions des acheteurs sur les articles, sugg\u00e9rer des produits similaires et comparer des mod\u00e8les.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Amazon announces Rufus, a new generative AI-powered conversational shopping experience\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/uXkDMBNCoFo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-m\/p\/2ba0450a-9b34-11e6-9104-00163ed833e7\/2029473170\/amazon-mobile-logo\" alt=\"Amazon Shopping\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Amazon Shopping<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/amazon-mobile.fr.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">T\u00c9L\u00c9CHARGER<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        \r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/amazon-mobile.fr.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p>Amazon a investi dans l&#8217;IA g\u00e9n\u00e9rative \u00e0 travers toute l&#8217;entreprise. Son service de cloud AWS h\u00e9berge plusieurs mod\u00e8les d&#8217;IA et a \u00e9galement lanc\u00e9 un g\u00e9n\u00e9rateur de texte vers image.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon met davantage d&#8217;outils d&#8217;IA \u00e0 la disposition des vendeurs, y compris l&#8217;IA qui cr\u00e9era une page de produit avec des informations provenant d&#8217;un autre site.<\/p>\n","protected":false},"author":9265,"featured_media":138150,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":24},"categories":[16761],"tags":[150,17093],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-138149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-amazon","tag-inteligencia-artificial"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/138149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/users\/9265"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/comments?post=138149"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/138149\/revisions"}],"predecessor-version":[{"id":161595,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/138149\/revisions\/161595"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media\/138150"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media?parent=138149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/categories?post=138149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/tags?post=138149"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/usertag?post=138149"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/vertical?post=138149"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/content-category?post=138149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}