{"id":138576,"date":"2024-05-09T17:16:25","date_gmt":"2024-05-09T15:16:25","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=332066"},"modified":"2025-06-12T11:03:48","modified_gmt":"2025-06-12T10:03:48","slug":"est-ce-que-vous-aimez-regarder-des-publicites-pendant-que-vous-jouez-jespere-que-oui-car-ea-va-essayer-de-les-inserer-de-nouveau-peu-importe-comment","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/fr\/est-ce-que-vous-aimez-regarder-des-publicites-pendant-que-vous-jouez-jespere-que-oui-car-ea-va-essayer-de-les-inserer-de-nouveau-peu-importe-comment\/","title":{"rendered":"Est-ce que vous aimez regarder des publicit\u00e9s pendant que vous jouez ? J&#8217;esp\u00e8re que oui, car EA va essayer de les ins\u00e9rer de nouveau, peu importe comment"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Il n&#8217;y a pas si longtemps, les entreprises ont essay\u00e9 de nous vendre que<strong> nous devions acheter leurs produits \u00e0 tout prix car ils n&#8217;avaient pas de publicit\u00e9s<\/strong>: Netflix, Prime Video, jeux vid\u00e9o&#8230; Le futur allait \u00eatre exempt de publicit\u00e9. Allait. \u00c0 la fin, non seulement les services de streaming ont c\u00e9d\u00e9: tout indique que Electronic Arts va essayer de nous vendre \u00e0 nouveau des choses \u00e0 travers ses propres jeux vid\u00e9o. Oui. Encore une fois.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/fa8bd20f-91f7-42c0-bf5a-053fd9453e52\/3207420456\/ufc-4-logo\" alt=\"UFC 4\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">UFC 4<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/ufc-4.fr.softonic.com\/ps4\" target=\"_self\" rel=\"noopener noreferrer\">T\u00c9L\u00c9CHARGER<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        \r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/ufc-4.fr.softonic.com\/ps4\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">EA, c&#8217;est dans la publicit\u00e9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En 2020, EA a d\u00e9j\u00e0 essay\u00e9 d&#8217;ins\u00e9rer des publicit\u00e9s de <em>The Boys <\/em>au milieu des combats dans <em>UFC 4<\/em>, mais la r\u00e9action du public a \u00e9t\u00e9 si n\u00e9gative qu&#8217;ils ont d\u00fb faire marche arri\u00e8re. Cependant, ils continuent de croire que forcer les consommateurs \u00e0 avaler de la publicit\u00e9 est une bonne id\u00e9e pour augmenter leurs b\u00e9n\u00e9fices, et leur PDG, Andrew Wilson, a d\u00e9j\u00e0 discut\u00e9 avec les investisseurs (le grand mal de l&#8217;industrie) de la possibilit\u00e9 d&#8217;introduire des \u00ab publicit\u00e9s dynamiques \u00bb mais avec un certain go\u00fbt. Dans sa t\u00eate, cela semble spectaculaire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00ab Nous avons actuellement des \u00e9quipes en interne qui \u00e9tudient comment nous pouvons le mettre en \u0153uvre de mani\u00e8re r\u00e9fl\u00e9chie dans nos exp\u00e9riences de jeu<\/em> \u00bb. Vous connaissez cette expression \u00ab le client a toujours raison \u00bb ? C&#8217;est un principe qui est mort depuis longtemps : <strong>ce sont les investisseurs qui ont raison, et s&#8217;ils veulent des annonces<\/strong> dans leur monde totalement d\u00e9connect\u00e9 de la r\u00e9alit\u00e9, alors ils auront des annonces. C&#8217;est tout.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"EA Forces In-Game Ads into UFC 4 After Release\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/9gVdBMWcJz8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, selon EA, en regardant vers une r\u00e9alit\u00e9 inexistante, ils ont d\u00e9clar\u00e9 que <strong>ils souhaitent que les annonces aident \u00e0 faire cro\u00eetre leur communaut\u00e9.<\/strong> Ce sont des d\u00e9clarations sans sens, mais il ne faut pas s&#8217;\u00e9tonner si dans les prochains mois nous nous retrouvons avec de la publicit\u00e9 dans nos jeux pr\u00e9f\u00e9r\u00e9s sans rien demander. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ne voulez-vous pas que dans le prochain <em>FIFA <\/em>les joueurs regardent l&#8217;\u00e9cran tout en profitant d&#8217;un bon Pepsi Light? Ou que dans<em> Mass Effect<\/em> le nouveau Mako ait le logo de Nissan? Pas de chance : <strong>en tant que consommateurs, nous ne pouvions que r\u00eaver d&#8217;un monde sans publicit\u00e9<\/strong> avant qu&#8217;ils d\u00e9cident, tous ensemble, que nous n&#8217;avions aucune chance d&#8217;y \u00e9chapper, que cela nous plaise ou non.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/fa8bd20f-91f7-42c0-bf5a-053fd9453e52\/3207420456\/ufc-4-logo\" alt=\"UFC 4\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">UFC 4<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/ufc-4.fr.softonic.com\/ps4\" target=\"_self\" rel=\"noopener noreferrer\">T\u00c9L\u00c9CHARGER<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        \r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/ufc-4.fr.softonic.com\/ps4\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vous  ne voulez pas que dans le prochain FIFA, les joueurs jettent un \u0153il \u00e0 l&#8217;\u00e9cran tout en d\u00e9gustant une bonne Pepsi Light ? Ou que dans Mass Effect, le nouveau Mako arbore le logo de Nissan ? Pas de chance.<\/p>\n","protected":false},"author":9263,"featured_media":138577,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":1},"categories":[16761],"tags":[17276,17277,155,17278],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-138576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-anuncios","tag-app-subdomain-redirectionufc-4","tag-electronic-arts","tag-ufc-4"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/138576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/users\/9263"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/comments?post=138576"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/138576\/revisions"}],"predecessor-version":[{"id":161488,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/138576\/revisions\/161488"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media\/138577"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media?parent=138576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/categories?post=138576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/tags?post=138576"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/usertag?post=138576"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/vertical?post=138576"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/content-category?post=138576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}