{"id":138672,"date":"2024-05-16T10:09:27","date_gmt":"2024-05-16T08:09:27","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=332465"},"modified":"2025-06-12T11:03:12","modified_gmt":"2025-06-12T10:03:12","slug":"netflix-fait-face-a-google-et-amazon-sur-leur-propre-terrain","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/fr\/netflix-fait-face-a-google-et-amazon-sur-leur-propre-terrain\/","title":{"rendered":"Netflix fait face \u00e0 Google et Amazon sur leur propre terrain"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Netflix a annonc\u00e9 mercredi qu&#8217;il lancera sa propre plateforme de technologie publicitaire seulement un an et demi apr\u00e8s avoir entr\u00e9 dans le secteur de la publicit\u00e9. Ce mouvement le met en concurrence avec d&#8217;autres poids lourds de l&#8217;industrie de la publicit\u00e9 et des annonces tels que Google, Amazon et Comcast.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/bb71af8a-96bf-11e6-8279-00163ec9f5fa\/1690710143\/netflix-Download-Netflix.jpg\" alt=\"Netflix\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Netflix<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/netflix.fr.softonic.com\" target=\"_self\" rel=\"noopener noreferrer\">Acc\u00e9der<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        \r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/netflix.fr.softonic.com\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;annonce repr\u00e9sente un changement significatif dans l&#8217;approche publicitaire du g\u00e9ant du streaming. Au d\u00e9part, la soci\u00e9t\u00e9 s&#8217;est associ\u00e9e \u00e0 Microsoft pour d\u00e9velopper sa technologie publicitaire, ce qui a permis \u00e0 Netflix de p\u00e9n\u00e9trer rapidement l&#8217;espace publicitaire et de rattraper des concurrents tels que Hulu, qui propose une offre avec des annonces depuis plus d&#8217;une d\u00e9cennie.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Netflix to take on Google and Amazon by building its own ad server <a href=\"https:\/\/t.co\/ToBpj1cgJ9\">https:\/\/t.co\/ToBpj1cgJ9<\/a><\/p>&mdash; TechCrunch (@TechCrunch) <a href=\"https:\/\/twitter.com\/TechCrunch\/status\/1790824828145967156?ref_src=twsrc%5Etfw\">May 15, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Un mouvement qui affecte 270 millions de clients<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avec le lancement de sa propre technologie publicitaire, <strong>Netflix se pr\u00e9pare \u00e0 prendre le contr\u00f4le total de son avenir publicitaire<\/strong>. Cette strat\u00e9gie permettra \u00e0 l&#8217;entreprise de cr\u00e9er des exp\u00e9riences publicitaires sp\u00e9cifiques et personnalis\u00e9es qui r\u00e9sonneront <strong>aupr\u00e8s de sa vaste base d&#8217;utilisateurs de 270 millions d&#8217;abonn\u00e9s.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab L&#8217;int\u00e9gration de notre technologie publicitaire nous permettra de renforcer notre plan de publicit\u00e9 avec le m\u00eame niveau d&#8217;excellence qui a fait de Netflix le leader actuel de la technologie de streaming \u00bb, d\u00e9clare Amy Reinhard, pr\u00e9sidente de la publicit\u00e9 chez Netflix.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"LA FASCINANTE HISTOIRE DE NETFLIX\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/lrx-_tncEGQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Netflix n&#8217;a pas pr\u00e9cis\u00e9 exactement comment sa solution interne changera la fa\u00e7on dont les annonces sont pr\u00e9sent\u00e9es<\/strong>, mais il est probable qu&#8217;elle s&#8217;\u00e9loignera des annonces g\u00e9n\u00e9riques. Selon le <a href=\"https:\/\/www.ft.com\/content\/dc79eecf-ed3c-486a-8b89-60c67b6ff10a\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Financial Times\">Financial Times<\/a>, Netflix souhaite exp\u00e9rimenter des campagnes \u00ab \u00e9pisodiques \u00bb, qui impliquent <strong>une s\u00e9rie d&#8217;annonces racontant une histoire plut\u00f4t que de proposer des annonces r\u00e9p\u00e9titives.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pendant la pr\u00e9sentation, Netflix a \u00e9galement soulign\u00e9 qu&#8217;il \u00e9tendra ses capacit\u00e9s d&#8217;achat cet \u00e9t\u00e9, qui incluront d\u00e9sormais The Trade Desk, Display &amp; Video 360 de Google et Magnite en tant que partenaires. <strong>Il convient de noter que son concurrent Disney+ a \u00e9galement un accord publicitaire avec The Trade Desk.<\/strong><\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/bb71af8a-96bf-11e6-8279-00163ec9f5fa\/1690710143\/netflix-Download-Netflix.jpg\" alt=\"Netflix\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Netflix<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/netflix.fr.softonic.com\" target=\"_self\" rel=\"noopener noreferrer\">Acc\u00e9der<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        \r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/netflix.fr.softonic.com\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Netflix a \u00e9galement soulign\u00e9 le succ\u00e8s de son niveau de publicit\u00e9,<strong> qui compte 40 millions d&#8217;utilisateurs actifs mensuels dans le monde entier<\/strong>. Six mois apr\u00e8s son lancement, la plage publicitaire comptait environ 5 millions d&#8217;utilisateurs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce mouvement de Netflix le confronte \u00e0 d&#8217;autres poids lourds de l&#8217;industrie de la publicit\u00e9 et des annonces, tels que Google, Amazon et Comcast.<\/p>\n","protected":false},"author":9265,"featured_media":138673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":1},"categories":[16761],"tags":[16808,5200],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-138672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-app-subdomain-redirectionnetflix","tag-netflix"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/138672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/users\/9265"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/comments?post=138672"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/138672\/revisions"}],"predecessor-version":[{"id":161466,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/138672\/revisions\/161466"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media\/138673"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media?parent=138672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/categories?post=138672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/tags?post=138672"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/usertag?post=138672"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/vertical?post=138672"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/content-category?post=138672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}