{"id":144263,"date":"2024-09-06T11:29:19","date_gmt":"2024-09-06T09:29:19","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=339833"},"modified":"2025-06-12T10:41:04","modified_gmt":"2025-06-12T09:41:04","slug":"elon-musk-ne-pourra-pas-continuer-a-maintenir-twitter-en-2025-presque-tous-ses-annonceurs-sen-vont-elon-musk-ne-pourra-pas-continuer-a-maintenir-twitter-en-2025-presque-tous-ses-annonceurs-par","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/fr\/elon-musk-ne-pourra-pas-continuer-a-maintenir-twitter-en-2025-presque-tous-ses-annonceurs-sen-vont-elon-musk-ne-pourra-pas-continuer-a-maintenir-twitter-en-2025-presque-tous-ses-annonceurs-par\/","title":{"rendered":"Elon Musk ne pourra pas continuer \u00e0 maintenir Twitter en 2025 : presque tous ses annonceurs s&#8217;en vont"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Lorsque Elon Musk a d\u00e9pens\u00e9 44 milliards de dollars pour acheter Twitter, il achetait \u00e0 ce moment-l\u00e0 un r\u00e9seau social respect\u00e9 et admir\u00e9 dans le monde entier. L&#8217;endroit o\u00f9 les gens s&#8217;informent et d\u00e9battent de n&#8217;importe quel sujet. C&#8217;\u00e9tait en 2022. Maintenant, en 2024, Twitter s&#8217;appelle X et c&#8217;est le pire r\u00e9seau social o\u00f9 l&#8217;on peut \u00eatre.<\/p>\n\n\n<div class=\"sc-card-starred-link\">\r\n  <div class=\"sc-card-starred-link__body\">\r\n    <div class=\"sc-card-starred-link__row clearfix\">\r\n      <div class=\"sc-card-starred-link__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-starred-link__img\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2024\/09\/newsletter.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-starred-link__col-title\">\r\n        <p class=\"sc-card-starred-link__title\">Abonnez-vous \u00e0 la newsletter de Softonic et recevez les derni\u00e8res nouveaut\u00e9s en technologie, jeux vid\u00e9o et offres directement dans votre bo\u00eete<\/p>\r\n        <a class=\"sc-card-starred-link__button\" href=\"https:\/\/softonic-fr.beehiiv.com\/subscribe\" target=\"_blank\" rel=\"noopener noreferrer sponsored\">Abonnez-vous (c'est GRATUIT) \u25ba<\/a>\r\n      <\/div>\r\n    <\/div>\r\n    <a class=\"sc-card-starred-link__link\" href=\"https:\/\/softonic-fr.beehiiv.com\/subscribe\" target=\"_blank\" rel=\"noopener noreferrer sponsored\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis son arriv\u00e9e, Elon Musk n&#8217;a cess\u00e9 de s&#8217;efforcer de d\u00e9truire l&#8217;application de l&#8217;int\u00e9rieur (avec des d\u00e9cisions tr\u00e8s controvers\u00e9es), tout en affirmant cat\u00e9goriquement que les annonceurs restent, il menace m\u00eame de les poursuivre en justice s&#8217;ils partent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Et si 2024 a \u00e9t\u00e9 une ann\u00e9e terrifiante en termes de revenus pour Twitter, il semble que 2025 ne sera pas meilleure.<\/strong> Un nouveau rapport de la soci\u00e9t\u00e9 britannique d&#8217;\u00e9tudes de march\u00e9 Kantar r\u00e9v\u00e8le que 26 % des annonceurs pr\u00e9voient de r\u00e9duire leurs d\u00e9penses publicitaires sur la plateforme de Musk l&#8217;ann\u00e9e prochaine.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">More marketers to pull back on X (Twitter) ad spend than ever before \u2013 Kantar <br><br>YouTube emerges as marketers\u2019 favourite ad platform for 2024, Amazon and TikTok come out top among consumers and Netflix revealed as an advertising darling<br><br>Kantar, the world\u2019s leading marketing ins\u2026<\/p>&mdash; Altitude Technologies LLP (@TechAltitude99) <a href=\"https:\/\/twitter.com\/TechAltitude99\/status\/1831680523808248202?ref_src=twsrc%5Etfw\">September 5, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Selon la recherche de Kantar, <strong>il s&#8217;agit de \u00ab la plus grande baisse enregistr\u00e9e \u00bb sur l&#8217;une des principales plateformes publicitaires au niveau mondial<\/strong>. Sans aucun doute, Elon Musk s&#8217;est efforc\u00e9 d&#8217;y parvenir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Les annonceurs ont retir\u00e9 leurs investissements publicitaires de X depuis plusieurs ann\u00e9es \u00bb, affirme Gonca Bubani, directeur de la r\u00e9flexion mondiale chez Kantary. \u00ab L&#8217;acc\u00e9l\u00e9ration notable de cette tendance au cours des 12 derniers mois rend un changement de tendance actuellement improbable \u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Il est probable que X perde encore plus d&#8217;annonceurs bient\u00f4t<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Selon Kantar, la confiance des annonceurs dans la publicit\u00e9 sur X \u00e9tait d\u00e9j\u00e0 \u00ab historiquement basse \u00bb avant Musk. Cependant, depuis l&#8217;acquisition, cette confiance s&#8217;est encore plus \u00e9rod\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selon l&#8217;entreprise de recherche de march\u00e9, la confiance des annonceurs sur Twitter en 2022 \u00e9tait de 22 %. <strong>Maintenant connue sous le nom de X, la confiance dans cette m\u00eame plateforme est maintenant de 12 % en 2024.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Selon le rapport de Kantar, seulement 4 % des annonceurs estiment que la publicit\u00e9 sur X offre une s\u00e9curit\u00e9 de marque.<\/strong> Compar\u00e9 \u00e0 ses concurrents dans l&#8217;espace des r\u00e9seaux sociaux, X se situe en bas du groupe.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">More marketers to pull back on X (Twitter) ad spend <a href=\"https:\/\/t.co\/D0T38o0biM\">https:\/\/t.co\/D0T38o0biM<\/a> <a href=\"https:\/\/t.co\/b6fGcJUMXl\">pic.twitter.com\/b6fGcJUMXl<\/a><\/p>&mdash; James Taylor (@ebay4sales) <a href=\"https:\/\/twitter.com\/ebay4sales\/status\/1831567579191898311?ref_src=twsrc%5Etfw\">September 5, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Selon Kantar, Google occupe la premi\u00e8re place en termes de s\u00e9curit\u00e9 de marque, avec 39 %<\/strong>. En ce qui concerne la confiance et la publicit\u00e9 innovante, X \u00ab est hors du top dix mondial \u00bb. TikTok est consid\u00e9r\u00e9 comme le plus innovant et YouTube est en t\u00eate du barom\u00e8tre de confiance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La diff\u00e9rence entre X et d&#8217;autres plateformes de r\u00e9seaux sociaux dans cet espace est encore plus \u00e9vidente avec le graphique inclus dans le rapport de Kantar, montrant des images de ces statistiques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est peu probable que X change de cap sous la direction de Musk. En fait, cette semaine m\u00eame, Elon Musk a \u00e9t\u00e9 critiqu\u00e9 pour avoir promu une vid\u00e9o de Tucker Carlson sur X avec un invit\u00e9 qui partageait des sympathies pour Hitler. \u00ab Tr\u00e8s int\u00e9ressant. \u00c7a vaut le coup de le regarder \u00bb, a d\u00e9clar\u00e9 Musk.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lorsque Elon Musk a d\u00e9pens\u00e9 44 milliards de dollars pour acheter Twitter, il achetait \u00e0 ce moment-l\u00e0 un r\u00e9seau social respect\u00e9 et admir\u00e9 dans le monde entier. L&#8217;endroit o\u00f9 les gens s&#8217;informent et d\u00e9battent de n&#8217;importe quel sujet. C&#8217;\u00e9tait en 2022. Maintenant, en 2024, Twitter s&#8217;appelle X et c&#8217;est le pire r\u00e9seau social o\u00f9 l&#8217;on &hellip; <a href=\"https:\/\/cms-articles.softonic.io\/fr\/elon-musk-ne-pourra-pas-continuer-a-maintenir-twitter-en-2025-presque-tous-ses-annonceurs-sen-vont-elon-musk-ne-pourra-pas-continuer-a-maintenir-twitter-en-2025-presque-tous-ses-annonceurs-par\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Elon Musk ne pourra pas continuer \u00e0 maintenir Twitter en 2025 : presque tous ses annonceurs s&#8217;en vont&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9265,"featured_media":144265,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":1},"categories":[16761],"tags":[17359,177],"usertag":[],"vertical":[],"content-category":[],"class_list":["post-144263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-elon-musk","tag-twitter"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Lorsque Elon Musk a d\u00e9pens\u00e9 44 milliards de dollars pour acheter Twitter, il achetait \u00e0 ce moment-l\u00e0 un r\u00e9seau social respect\u00e9 et admir\u00e9 dans le monde entier. L&#039;endroit o\u00f9 les gens s&#039;informent et d\u00e9battent de n&#039;importe quel sujet. C&#039;\u00e9tait en 2022. 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L&#039;endroit o\u00f9 les gens s&#039;informent et d\u00e9battent de n&#039;importe quel sujet. C&#039;\u00e9tait en 2022. 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L&#039;endroit o\u00f9 les gens s&#039;informent et d\u00e9battent de n&#039;importe quel sujet. C&#039;\u00e9tait en 2022. 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