{"id":145394,"date":"2024-09-26T17:39:40","date_gmt":"2024-09-26T15:39:40","guid":{"rendered":"https:\/\/sftarticles.wpenginepowered.com\/es\/?p=341153"},"modified":"2025-06-12T10:36:40","modified_gmt":"2025-06-12T09:36:40","slug":"warner-bros-integrera-lia-de-google-dans-max-dune-maniere-qui-va-beaucoup-faire-parler","status":"publish","type":"post","link":"https:\/\/cms-articles.softonic.io\/fr\/warner-bros-integrera-lia-de-google-dans-max-dune-maniere-qui-va-beaucoup-faire-parler\/","title":{"rendered":"Warner Bros. int\u00e9grera l\u2019IA de Google dans Max d\u2019une mani\u00e8re qui va beaucoup faire parler"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Warner Bros. Discovery<\/strong> s\u2019est associ\u00e9 \u00e0 <strong>Google <\/strong>pour int\u00e9grer l\u2019intelligence artificielle dans sa plateforme de streaming <strong>Max<\/strong>, dans le but <strong>d\u2019am\u00e9liorer la g\u00e9n\u00e9ration automatique de sous-titres<\/strong>. Selon <a href=\"https:\/\/www.cnbc.com\/2024\/09\/24\/warner-bros-discovery-google-partner-on-ai-generated-captions-on-max.html\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"><strong>CNBC<\/strong><\/a>, les sous-titres de Max seront plus pr\u00e9cis gr\u00e2ce \u00e0 un nouvel outil interne appel\u00e9 \u00ab <strong>sous-titrage IA<\/strong> \u00bb.<\/p>\n\n\n<div class=\"sc-card-starred-link\">\r\n  <div class=\"sc-card-starred-link__body\">\r\n    <div class=\"sc-card-starred-link__row clearfix\">\r\n      <div class=\"sc-card-starred-link__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-starred-link__img\" src=\"https:\/\/articles-img.sftcdn.net\/sft\/articles\/auto-mapping-folder\/sites\/3\/2024\/09\/newsletter.png\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-starred-link__col-title\">\r\n        <p class=\"sc-card-starred-link__title\">Abonnez-vous \u00e0 la newsletter de Softonic et recevez les derni\u00e8res nouveaut\u00e9s en technologie, jeux vid\u00e9o et offres directement dans votre bo\u00eete<\/p>\r\n        <a class=\"sc-card-starred-link__button\" href=\"https:\/\/softonic-fr.beehiiv.com\/subscribe\" target=\"_blank\" rel=\"noopener noreferrer sponsored\">Abonnez-vous (c'est GRATUIT) \u25ba<\/a>\r\n      <\/div>\r\n    <\/div>\r\n    <a class=\"sc-card-starred-link__link\" href=\"https:\/\/softonic-fr.beehiiv.com\/subscribe\" target=\"_blank\" rel=\"noopener noreferrer sponsored\"><\/a>\r\n  <\/div>\r\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Cette technologie repose sur la plateforme <strong>Vertex AI <\/strong>de Google, sp\u00e9cialis\u00e9e dans l\u2019intelligence artificielle g\u00e9n\u00e9rative, et est <strong>capable de convertir automatiquement le contenu audiovisuel en texte<\/strong>. Pour l\u2019instant, elle sera appliqu\u00e9e aux \u00e9missions non sc\u00e9naris\u00e9es, car les productions avec sc\u00e9nario disposent d\u00e9j\u00e0 de dialogues transcrits. Selon les deux entreprises, cette innovation <strong>r\u00e9duira jusqu\u2019\u00e0 50 % les co\u00fbts associ\u00e9s \u00e0 la cr\u00e9ation de sous-titres et acc\u00e9l\u00e9rera le processus de 80 %<\/strong>, permettant ainsi de g\u00e9n\u00e9rer des sous-titres pour de nouveaux contenus de mani\u00e8re beaucoup plus rapide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Avi Saxena<\/strong>, responsable de la technologie dans la division grand public de Warner Bros. Discovery, a d\u00e9clar\u00e9 que <strong>\u00ab<\/strong> <strong>fournir des sous-titres de haute qualit\u00e9 \u00bb est crucial pour l\u2019entreprise<\/strong>. Il a ajout\u00e9 que la collaboration avec Google Cloud et l\u2019utilisation de Vertex AI ont permis d\u2019acc\u00e9l\u00e9rer le processus de cr\u00e9ation de sous-titres et d&#8217;am\u00e9liorer l&#8217;efficacit\u00e9, tout en r\u00e9duisant les co\u00fbts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De son c\u00f4t\u00e9, <strong>Thomas Kurian<\/strong>, PDG de Google Cloud, a soulign\u00e9 que cette alliance montre le \u00ab potentiel de l\u2019IA \u00e0 transformer \u00bb les processus dans le secteur des m\u00e9dias et du divertissement.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/articles-img.sftcdn.net\/auto-mapping-folder\/sites\/2\/2023\/05\/the-last-of-us-serie-23-1024x576.jpg\" alt=\"\" class=\"wp-image-290476\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Le secteur des m\u00e9dias se tourne de plus en plus vers l\u2019intelligence artificielle pour optimiser la production de contenu, et les craintes que l\u2019automatisation supprime des emplois humains deviennent de plus en plus pr\u00e9sentes. <strong>Rob Minkoff<\/strong>, r\u00e9alisateur du Roi Lion (1994), a reconnu qu\u2019il y a des \u00ab pr\u00e9occupations l\u00e9gitimes \u00bb \u00e0 ce sujet, mais <strong>il est convaincu que l\u2019IA \u00ab d\u00e9mocratisera \u00bb le processus de cr\u00e9ation de contenu<\/strong>, permettant \u00e0 plus de voix de participer au processus cr\u00e9atif.<\/p>\n\n\n<div class=\"sc-card-program\">\r\n  <div class=\"sc-card-program__body\">\r\n    <div class=\"sc-card-program__row clearfix\">\r\n      <div class=\"sc-card-program__col-logo\">\r\n        <img decoding=\"async\" class=\"sc-card-program__img\" src=\"https:\/\/images.sftcdn.net\/images\/t_app-icon-s\/p\/a2f73840-9b6e-11e6-a5b8-00163ec9f5fa\/3184479294\/hbo-max-logo\" alt=\"Max\" width=\"100px\" height=\"100px\">\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-title\">\r\n        <span class=\"sc-card-program__title\">Max<\/span>\r\n        <a class=\"sc-card-program__button sc-card-program-internal\" href=\"https:\/\/hbo-max.fr.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\">T\u00c9L\u00c9CHARGER<\/a>\r\n      <\/div>\r\n      <div class=\"sc-card-program__col-rating\">\r\n        \r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <span class=\"sc-card-program__description\"><\/span>\r\n    <\/div>\r\n    <div class=\"sc-card-program__row\">\r\n      <img decoding=\"async\" class=\"sc-card-program__bigpic\" src=\"\">\r\n    <\/div>\r\n    <a class=\"sc-card-program__link track-link sc-card-program-internal\" href=\"https:\/\/hbo-max.fr.softonic.com\/android\" target=\"_self\" rel=\"noopener noreferrer\"><\/a>\r\n  <\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Warner Bros. Discovery s&#8217;est associ\u00e9 \u00e0 Google pour int\u00e9grer l&#8217;intelligence artificielle dans sa plateforme de streaming Max, dans le but d&#8217;am\u00e9liorer la g\u00e9n\u00e9ration automatique de sous-titres. Selon CNBC, les sous-titres de Max seront plus pr\u00e9cis gr\u00e2ce \u00e0 un nouvel outil appel\u00e9 en interne &#8220;caption AI&#8221; ou &#8220;sous-titrage IA&#8221;. La technologie repose sur la plateforme Vertex AI de Google, sp\u00e9cialis\u00e9e dans l&#8217;intelligence artificielle g\u00e9n\u00e9rative, et est capable de convertir automatiquement le contenu audiovisuel en texte. Pour le moment, elle sera appliqu\u00e9e aux programmes non sc\u00e9naris\u00e9s, car les productions sc\u00e9naris\u00e9es disposent d\u00e9j\u00e0 de dialogues transcrits.<\/p>\n","protected":false},"author":9256,"featured_media":145396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","wpcf-pageviews":1},"categories":[16761],"tags":[17050],"usertag":[],"vertical":[],"content-category":[17507],"class_list":["post-145394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-app-subdomain-redirectionhbo-max","content-category-ia"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/145394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/users\/9256"}],"replies":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/comments?post=145394"}],"version-history":[{"count":1,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/145394\/revisions"}],"predecessor-version":[{"id":160021,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/posts\/145394\/revisions\/160021"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media\/145396"}],"wp:attachment":[{"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/media?parent=145394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/categories?post=145394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/tags?post=145394"},{"taxonomy":"usertag","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/usertag?post=145394"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/vertical?post=145394"},{"taxonomy":"content-category","embeddable":true,"href":"https:\/\/cms-articles.softonic.io\/fr\/wp-json\/wp\/v2\/content-category?post=145394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}